Three to get ready

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    14-Sep-2016

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<ul><li><p>Three To Get Ready by How@rd M, Oollett </p><p>Two years ago this month, Hospital Aviation was born with its first issue being sent on a gratis basis to then all 41 hospital-based helicopter programs in the United States. My friends and associates wondered how such a venture in such a small market could possibly succeed. Indeed, many potential advertisers at the time said to call back " . . . in about a year . . , if you're still around." One for the money! </p><p>Our second year saw expansion in both size, quality and content. Both advertising and subscriptions doubled. An administrative format expanded to include operational subjects. Content resources grew from editorial opinion to reader and industry contributions. Interest was expressed from several foreign countries. Our first color issue was printed, Circulation grew to over 1,000, received in all 50 U.S. states and ten foreign countries. The magazine was distributed at three national conventions. Two for the show! </p><p>Now, as we begin our third year, events are unfolding to provide a solid foundation for Hospital Aviation in order to aggressively and authoritatively address the aeromedical industry - - including both hospital-based and non-hospital aeromedical helicopter and fixed-wing programs. As the only monthly journal dedicatd exclusively to this industry, we feel the responsibil ity to represent accurately each of its facets. </p><p>Next month, we'll inaugurate our first consistent effort in the clinical arena. Frank Thomas, M.D., medical director for Life Flight and the assistant director of the trauma center at LDS Hospital in Salt Lake City, will become the magazine's first medical advisor. On the facing page, Hospital Aviation presents its new Editorial Board, representative of the various disciplines associated with the aeromedical industry. While not yet complete, the Board will eventually represent hospital administrators, program coordinators, flight nurses and paramedics, dispatchers, aircraft and component manufacturers and operators, pilots and mechanics. An ambitious effort, perhaps. But after all, Three to get ready! </p><p>Get ready for what? Occasionally, people remind me that a magazine has to be around four years or more before it can establish a solid credibility and become financially viable. 'That, of course, is predicated upon four years of continued growth. It's dependent on reaching a desirable level of editorial maturity. And it's determined by a fair representation of the industry it serves both in a supportive nature and in constructive criticism. Four to go! </p><p>While we're only halfway there, some interesting things will occur in the next two years. Hospital-based helicopters will probably be nearing a growth peak by 1986. The average program will be more than four years old. ASHBEAMS and NFNA will have achieved new heights in their representation of the industry. The input (or lack thereof) of DRG's will have been realized to some extent. </p><p>New helicopters will have been introduced. Old helicopters will have been refined. Airplanes will be a larger part of our industry. Non-hospital programs and helicopters flying mult i -purpose roles will have a greater impact on patient transport. </p><p>The entire aeromedical concept will be more refined, and an accepted part of the American scene. Sharing of resources and information will develop between aeromedical programs in the United States and those in numerous other nations. Clinical techniques will improve and change. </p><p>In short, my crystal ball shows that what we now realize is only the tip of the proverbial iceberg. We may, even now, only be stirring a sleeping giant. If hospitals close and clinical specialties become more regionalized, patient transport will become paramount. And present efforts will retrospectively appear feeble in comparison to future accomplishments. </p><p>It is with this challenge that Hospital Aviation faces the future. We are indebted to our loyal advertisers and subscribers, but promise in return to present the issues and the answers facing the political, technological and human changes that will occur in the year to come. </p><p>2 HOSPITAL AVIATION, FEBRUARY 1984 </p></li></ul>