Secrets of internet marketing with social media

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The Secrets of Internet Marketing with Social Media By Courtenay Pitcher, B.A. The Original Lava Marketing Co . What is social media? Most of it is free Share links Share photos Share articles Share video Share conversations Top Types of Social Media *Twitter *LinkedIn *Facebook *Blogs Wordpress, Typepad, Blogger YouTube Other forms of social media Source: Advantage of social media Most is free or low cost Access to tons of information Access to larger markets Access to media Access to decision-makers Build credibility, raise your profile Gain advocates, supporters, followers, $ Source: Challenges of Social Media Time consuming Not sure where to start Concerns about privacy Technical computer-oriented Its just for young people mentality Social media uses? When it comes to social media, Im most fearful about: __________________________________ Here is one way to possibly overcome my fear: __________________________________ I think that social media can best serve me: __________________________________ LinkedIn Stats The largest online business network with over 1 million new members joining each month 96% join from an invitation LI Facilitates 30,000 referrals each month LI gives you access to 50,300 professionals Users accept 83% of referrals they trust the system LI neither exposes your contacts in searches nor creates auto links based on email Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar Post your resume > Edit Profile Contacts > Add Connections Groups > Create A Group Profile > Recommendations Groups > My Groups > Comment Profile > Edit > Add Application (Blog) Profile > Edit > Twitter More > Training Resources > Training Centre What are some of my goals for using LinkedIn? __________________________________ __________________________________ __________________________________ __________________________________ What image do I want people to get about me from LinkedIn? __________________________________ __________________________________ __________________________________ __________________________________ Who can I give testimonials (recommendations) to? __________________________________ __________________________________ __________________________________ __________________________________ Who can I ask testimonials (recommendations) from? __________________________________ __________________________________ __________________________________ __________________________________ Twitter Stats 75 million user accounts 15 million active users The average number of tweets per hour was around 1.3 million Statistical sources: email&utm_source =topic How can Twitter help you? Network with local business owners who are tweeting retweet them (RT) Promote links to your website/blog Keep current with news Manage emergencies/disasters Customer service (monitor your brand) Start 140 character conversations Instant access to decision-makers top level executives, even celebrities Source: Source: Before Twitter Witness Reporter News Agency News Desk Online publisher / Radio Broadcast / TV Broadcast or Press (Newspapers / Magazines) Public With Twitter The witness is on Twitter Public Or Witness Twitter (a.k.a. Public & Press) How to join Twitter Go to . Under Settings you can set up an Account with your Username . Twitter Settings > Password Profile > Change image How to find followers Find one competitor and begin following their followers. How to find followers Find your suppliers and begin following them. How to find followers Follow your local Community Futures and see who is following them. How to find followers Set up a search for key words in your industry and see if there are people to follow there. How to search in Twitter http:// /advanced How to find followers Follow local newscasts in your area and see who is following them. Watch for the Twitter button on newsletters or websites that you visit. How to find followers Search in for who you want to follow by name and add the word Twitter to your search ie: Courtenay Pitcher on Twitter If you are a member of a local club, see if the club is on Twitter. If not, find one or two people from that club on Twitter and begin following them. See who they follow. How to Tweet How do I get someone to see your Tweet? How to Change The Design of your Twitter Page Settings Design Change design colours to change the text colour or background colour. Twitter apps to use once set up Ways to market on Twitter? __________________________________ __________________________________ __________________________________ __________________________________ How can Facebook help you? Promote with a Like page Post images or videos Feed in blog or news (RSS) feed Start discussions with your followers (fans) Have fans contribute with pics, videos, writing on your wall Facebook Stats Source: Source: How to set up a business page The Wall Build your list Discussion (customer feedback market research) What discussion would you like to start? _________________________________ __________________________________ Promote Job postings, events Social media summary I will share helpful information about: __________________________________ I will direct people to the following website(s): __________________________________ An ah-hah info piece Ive learned about social media today that surprised me: __________________________________ Further resources Follow me Sign up to receive my blog by email at Contact Me