Samsung Relative Evaluation Report on S1, iPhone

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Written in 2010, this competitive analysis shows benchmarking by Samsungs product engineering team, and an overwhelmingly detailed screen-by-screen comparison of the iPhone and the Galaxy S I, in an effort to document and improve upon iPhone design failures and UI. Industry competitive intelligence or not, Apple is using this document to gain leverage in the $2.5 billion patent battle between the two tech giants.

Transcript

PLAINTIFFS EXHIBIT NO. 44United States District Court Northern District of California No. 11-CV-01846-LHK (PSG) Apple Inc. v. Samsung Elecs. Date Admitted:__________ By:_________Plaintiff's Exhibit No. 44.2Plaintiff's Exhibit No. 44.3Plaintiff's Exhibit No. 44.4Plaintiff's Exhibit No. 44.5Plaintiff's Exhibit No. 44.6Plaintiff's Exhibit No. 44.7Plaintiff's Exhibit No. 44.8Plaintiff's Exhibit No. 44.9Plaintiff's Exhibit No. 44.10All implemented in one screen.Plaintiff's Exhibit No. 44.11Plaintiff's Exhibit No. 44.12Plaintiff's Exhibit No. 44.13Plaintiff's Exhibit No. 44.14Plaintiff's Exhibit No. 44.15Plaintiff's Exhibit No. 44.16Plaintiff's Exhibit No. 44.17Plaintiff's Exhibit No. 44.18Plaintiff's Exhibit No. 44.19Plaintiff's Exhibit No. 44.20Plaintiff's Exhibit No. 44.21Plaintiff's Exhibit No. 44.22Plaintiff's Exhibit No. 44.23Plaintiff's Exhibit No. 44.24Plaintiff's Exhibit No. 44.25Plaintiff's Exhibit No. 44.26Plaintiff's Exhibit No. 44.27Plaintiff's Exhibit No. 44.28Plaintiff's Exhibit No. 44.29Plaintiff's Exhibit No. 44.30Plaintiff's Exhibit No. 44.31Plaintiff's Exhibit No. 44.32Plaintiff's Exhibit No. 44.33Plaintiff's Exhibit No. 44.34Date of creation/time are displayed together at the top right, so the users can have information on the accurate memo creation date and time, and the convenience of use is enhancedPlaintiff's Exhibit No. 44.35Plaintiff's Exhibit No. 44.36Plaintiff's Exhibit No. 44.37Plaintiff's Exhibit No. 44.38Plaintiff's Exhibit No. 44.39Plaintiff's Exhibit No. 44.40Plaintiff's Exhibit No. 44.41Modification should be made so that an alarm pop-up and keypad don't overlap.Plaintiff's Exhibit No. 44.42It feels crowded because the left and right gaps between numbers are narrow.Plaintiff's Exhibit No. 44.43Plaintiff's Exhibit No. 44.44Plaintiff's Exhibit No. 44.45Plaintiff's Exhibit No. 44.46Plaintiff's Exhibit No. 44.47Plaintiff's Exhibit No. 44.48Plaintiff's Exhibit No. 44.49Plaintiff's Exhibit No. 44.50insufficientPlaintiff's Exhibit No. 44.51Plaintiff's Exhibit No. 44.52Plaintiff's Exhibit No. 44.53Plaintiff's Exhibit No. 44.54Plaintiff's Exhibit No. 44.55Plaintiff's Exhibit No. 44.56Plaintiff's Exhibit No. 44.57Plaintiff's Exhibit No. 44.58Double Tap only supports expansion/reduction therefore it's not possible to move quickly from the expanded screen mode. After the screen has been expanded and another point is Double tapped, it moves to another screen and expands that screen After the screen has been expanded and another point is Double tapped, the screen reduces to the original size.After the screen has been expanded and another point is double tapped, it moves to the area that was pointed and expands the screen.Only partial expansion is possible..After the screen has been expanded and another point is double tapped, the screen reduces to the original size.Only overall expansion/ reduction is possible.Plaintiff's Exhibit No. 44.59Plaintiff's Exhibit No. 44.60Plaintiff's Exhibit No. 44.61Plaintiff's Exhibit No. 44.62Plaintiff's Exhibit No. 44.63Plaintiff's Exhibit No. 44.64Plaintiff's Exhibit No. 44.65Plaintiff's Exhibit No. 44.66Plaintiff's Exhibit No. 44.67Plaintiff's Exhibit No. 44.68Plaintiff's Exhibit No. 44.69Plaintiff's Exhibit No. 44.70Plaintiff's Exhibit No. 44.71Plaintiff's Exhibit No. 44.72Plaintiff's Exhibit No. 44.73Plaintiff's Exhibit No. 44.74Plaintiff's Exhibit No. 44.75Plaintiff's Exhibit No. 44.76Plaintiff's Exhibit No. 44.77Plaintiff's Exhibit No. 44.78Plaintiff's Exhibit No. 44.79Plaintiff's Exhibit No. 44.80Plaintiff's Exhibit No. 44.81Plaintiff's Exhibit No. 44.82Plaintiff's Exhibit No. 44.83Plaintiff's Exhibit No. 44.84Plaintiff's Exhibit No. 44.85Plaintiff's Exhibit No. 44.86Plaintiff's Exhibit No. 44.87After entering a special character by pressing the input mode switch button at the right bottom, the applicable part should be pressed again to return to manualPlaintiff's Exhibit No. 44.88Plaintiff's Exhibit No. 44.89Plaintiff's Exhibit No. 44.90Plaintiff's Exhibit No. 44.91Plaintiff's Exhibit No. 44.92Plaintiff's Exhibit No. 44.93Plaintiff's Exhibit No. 44.94It is inconvenient to scroll left and rightPlaintiff's Exhibit No. 44.95Plaintiff's Exhibit No. 44.96Plaintiff's Exhibit No. 44.97Plaintiff's Exhibit No. 44.98Should enlarge the size of the posted item to distinguish them from the poster's imagePlaintiff's Exhibit No. 44.99Plaintiff's Exhibit No. 44.100Plaintiff's Exhibit No. 44.101Plaintiff's Exhibit No. 44.102Plaintiff's Exhibit No. 44.103Inconvenient to control music play during BGM play when the LCD is offPlaintiff's Exhibit No. 44.104Plaintiff's Exhibit No. 44.105Plaintiff's Exhibit No. 44.106Plaintiff's Exhibit No. 44.107Plaintiff's Exhibit No. 44.108Plaintiff's Exhibit No. 44.109Plaintiff's Exhibit No. 44.110Plaintiff's Exhibit No. 44.111Plaintiff's Exhibit No. 44.112Plaintiff's Exhibit No. 44.113Plaintiff's Exhibit No. 44.114No animation effect when deleting messagesPlaintiff's Exhibit No. 44.115Plaintiff's Exhibit No. 44.116Plaintiff's Exhibit No. 44.117Plaintiff's Exhibit No. 44.118Plaintiff's Exhibit No. 44.119Plaintiff's Exhibit No. 44.120Plaintiff's Exhibit No. 44.121Plaintiff's Exhibit No. 44.122In many instances, unrelated functions have similar background colors, failing to provide uniformity and often causing confusion as to even their functions. Feels awkward since all icons have frames on the backgroundPlaintiff's Exhibit No. 44.123Plaintiff's Exhibit No. 44.124Plaintiff's Exhibit No. 44.125Plaintiff's Exhibit No. 44.126Plaintiff's Exhibit No. 44.127TranslationConfidentialUsage of indistinguishable icons for different functions makes for difficult differentiationInstant recognizability due to highly intuitive icon usage.:Difficult differentiation due to icons that are duplicative or are intuitively deficient.Minimize replicate icons; can feel icons were made in consideration of the user, for instant recognition and ease for the user.Confusion can result from indistinguishable icons like Message and e-mail.Directions for ImprovementChange replicate icons and select and use highly intuitive icons. For appls that have long names, change long names to simple ones or change the long name so it can be expressed at once for ease of recognition.Plaintiff's Exhibit No. 44.128Plaintiff's Exhibit No. 44.129Difficult to read because default key input mode is lower case and small in sizePlaintiff's Exhibit No. 44.130Plaintiff's Exhibit No.No. 44.263 Plaintiff's Exhibit No. 44.131 Plaintiff's Exhibit 44.263TranslationConfidentialGraphical UI of the menu icons are monotonous.It maximizes a 3 dimensional effect utilizing light and the curve of icon frames is smoothThere is no feeling of receiving light, and deficient feeling of softness in the curvature of icon corners.Light used for a three dimensionality; gives a luxurious feel. Curves are fluid to give a soft and comfortable feel.Menu icons lacking in three dimensional effect using light. Icon edge curvature not fluid. Strong impression that iPhone's icon concept was copied.Directions for ImprovementInsert effects of light for a softer, more luxurious icon implementation. Make the edge curve more smooth to erase the hard feel. Remove a feeling that iPhone's menu icons are copied by differentiating design.Plaintiff's Exhibit No. 44.132Peter Mauro Schroepfer 6397 Thornhill Dr. Oakland, CA 94611 schroepfer@gmail.com seobanseok@gmail.comCertificate of Translation10 May 2012 I hereby certify that this Korean to English translation of pages SAMNDCA00203880 to SAMNDCA00204010 of the document with the beginning Bates number SAMNDCA00203880 is an accurate and complete rendering of the contents of the source document to the best of my knowledge, except for the word TRANSLATION at the upper right corner of each translated page. I further certify that I am competent in both languages and have twenty years of professional experience in Korean to English translation.Plaintiff's Exhibit No. 44.133Plaintiff's Exhibit No. 44.134Plaintiff's Exhibit No. 44.135Plaintiff's Exhibit No. 44.136Plaintiff's Exhibit No. 44.137Plaintiff's Exhibit No. 44.138Plaintiff's Exhibit No. 44.139Plaintiff's Exhibit No. 44.140Plaintiff's Exhibit No. 44.141Plaintiff's Exhibit No. 44.142Plaintiff's Exhibit No. 44.143Plaintiff's Exhibit No. 44.144Plaintiff's Exhibit No. 44.145Plaintiff's Exhibit No. 44.146Plaintiff's Exhibit No. 44.147Plaintiff's Exhibit No. 44.148Plaintiff's Exhibit No. 44.149Plaintiff's Exhibit No. 44.150Plaintiff's Exhibit No. 44.151Plaintiff's Exhibit No. 44.152Plaintiff's Exhibit No. 44.153Plaintiff's Exhibit No. 44.154Plaintiff's Exhibit No. 44.155Plaintiff's Exhibit No. 44.156Plaintiff's Exhibit No. 44.157Plaintiff's Exhibit No. 44.158Plaintiff's Exhibit No. 44.159Plaintiff's Exhibit No. 44.160Plaintiff's Exhibit No. 44.161Plaintiff's Exhibit No. 44.162Plaintiff's Exhibit No. 44.163Plaintiff's Exhibit No. 44.164Plaintiff's Exhibit No. 44.165Plaintiff's Exhibit No. 44.166Plaintiff's Exhibit No. 44.167Plaintiff's Exhibit No. 44.168Plaintiff's Exhibit No. 44.169Plaintiff's Exhibit No. 44.170Plaintiff's Exhibit No. 44.171Plaintiff's Exhibit No. 44.172Plaintiff's Exhibit No. 44.173Plaintiff's Exhibit No. 44.174Plaintiff's Exhibit No. 44.175Plaintiff's Exhibit No. 44.176Plaintiff's Exhibit No. 44.177Plaintiff's Exhibit No. 44.178Plaintiff's Exhibit No. 44.179Plaintiff's Exhibit No. 44.180Plaintiff's Exhibit No. 44.181Plaintiff's Exhibit No. 44.182Plaintiff's Exhibit No. 44.183Plaintiff's Exhibit No. 44.184Plaintiff's Exhibit No. 44.185Plaintiff's Exhibit No. 44.186Plaintiff's Exhibit No. 44.187Plaintiff's Exhibit No. 44.188Plaintiff's Exhibit No. 44.189Plaintiff's Exhibit No. 44.190Plaintiff's Exhibit No. 44.191Plaintiff's Exhibit No. 44.192Plaintiff's Exhibit No. 44.193Plaintiff's Exhibit No. 44.194Plaintiff's Exhibit No. 44.195Plaintiff's Exhibit No. 44.196Plaintiff's Exhibit No. 44.197Plaintiff's Exhibit No. 44.198Plaintiff's Exhibit No. 44.199Plaintiff's Exhibit No. 44.200Plaintiff's Exhibit No. 44.201Plaintiff's Exhibit No. 44.202Plaintiff's Exhibit No. 44.203Plaintiff's Exhibit No. 44.204Plaintiff's Exhibit No. 44.205Plaintiff's Exhibit No. 44.206Plaintiff's Exhibit No. 44.207Plaintiff's Exhibit No. 44.208Plaintiff's Exhibit No. 44.209Plaintiff's Exhibit No. 44.210Plaintiff's Exhibit No. 44.211Plaintiff's Exhibit No. 44.212Plaintiff's Exhibit No. 44.213Plaintiff's Exhibit No. 44.214Plaintiff's Exhibit No. 44.215Plaintiff's Exhibit No. 44.216Plaintiff's Exhibit No. 44.217Plaintiff's Exhibit No. 44.218Plaintiff's Exhibit No. 44.219Plaintiff's Exhibit No. 44.220Plaintiff's Exhibit No. 44.221Plaintiff's Exhibit No. 44.222Plaintiff's Exhibit No. 44.223Plaintiff's Exhibit No. 44.224Plaintiff's Exhibit No. 44.225Plaintiff's Exhibit No. 44.226Plaintiff's Exhibit No. 44.227Plaintiff's Exhibit No. 44.228Plaintiff's Exhibit No. 44.229Plaintiff's Exhibit No. 44.230Plaintiff's Exhibit No. 44.231Plaintiff's Exhibit No. 44.232Plaintiff's Exhibit No. 44.233Plaintiff's Exhibit No. 44.234Plaintiff's Exhibit No. 44.235Plaintiff's Exhibit No. 44.236Plaintiff's Exhibit No. 44.237Plaintiff's Exhibit No. 44.238Plaintiff's Exhibit No. 44.239Plaintiff's Exhibit No. 44.240Plaintiff's Exhibit No. 44.241Plaintiff's Exhibit No. 44.242Plaintiff's Exhibit No. 44.243Plaintiff's Exhibit No. 44.244Plaintiff's Exhibit No. 44.245Plaintiff's Exhibit No. 44.246Plaintiff's Exhibit No. 44.247Plaintiff's Exhibit No. 44.248Plaintiff's Exhibit No. 44.249Plaintiff's Exhibit No. 44.250Plaintiff's Exhibit No. 44.251Plaintiff's Exhibit No. 44.252Plaintiff's Exhibit No. 44.253Plaintiff's Exhibit No. 44.254Plaintiff's Exhibit No. 44.255Plaintiff's Exhibit No. 44.256Plaintiff's Exhibit No. 44.257Plaintiff's Exhibit No. 44.258Plaintiff's Exhibit No. 44.259Plaintiff's Exhibit No. 44.260Plaintiff's Exhibit No. 44.261Plaintiff's Exhibit No. 44.262Plaintiff's Exhibit No. 44.263

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