Powerful Ideas for a Business Breakthrough

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    26-Dec-2014

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  • 1. Powerful Ideas for a Business Breakthrough
    in 2010
    Bonita Richter
    Dream. Plan. Create.
  • 2. 2
    What is a Breakthrough?
    An act of overcoming an obstacle or restriction.
    A major achievement or success that permits further progress.
    Discover potential barriers, things holding you back, that you may not be aware of, and hinder your success!
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 3. Pathway to Success
    3
    7 Powerful & Elegant Steps
    Discover Your Brand Identity
    Clarify Who is Your Ideal Client
    Raise Your Fees
    Build Your Credibility & Celebrity
    Increase Your List of Leads
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 4. 4
    1. Discover Your Brand Identity
    • Does branding matter?
    • 5. Web makes case better than packaged good/product ever could
    • 6. Anyone can have a Web site
    • 7. Which sites do you go back more than once?
    • 8. Trust
    • 9. Brand tells you visit worth time
    • 10. Brand is a promise of value receive
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 11. 5
    1. Discover Your Brand Identity
    Show Your
    Personality and
    Tell Your Story!
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 12. 6
    1. Discover Your Brand Identity
    • Struggle to discover
    • 13. Logo, colors, fonts
    • 14. Communicates
    • 15. Values
    • 16. Personality
    • 17. Position in market/differentiation
    • 18. Stand out/differentiation
    • 19. Attract right clients for you (also repels)
    • 20. Flat, boring, lifeless
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 21. Pathway to Success
    7
    Powerful & Elegant Steps
    Discover Your Authentic Brand Identity
    Clarify Who is Your Ideal Client
    Design a Profitable Business Model
    Develop Creative Packages & Info Prod
    Raise Your Fees
    Build Your Credibility & Celebrity
    Increase Your List of Leads
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 22. 8
    7. Increase Your List of Leads
    Ways to capture
    Website with sign-up box
    Speaking collect names
    Free teleseminars or workshops (advertise)
    Being a guest at other peoples events (drive to your Web site or marketing hub)
    Networking
    Build a strong business referral network
    Put a simple strategy in place that you can manage
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 23. 9
    2. Clarify Who is Your Ideal Client
    Problem
    Most entrepreneurs THINK they have a clearly defined niche---But, they dont!
    Lack of clarity keep current income level stuck because---
    - Marketing to everyone, connecting with no one
    - Way too general and broad
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 24. 10
    2. Clarify Who is Your Ideal Client
    • Demographic - age, income range, family status, hobbies, interests
    • 25. Geographic - local, state, regional, national, international
    • 26. Psychographic -attitudes, beliefs, emotions, such as desire for status
    • 27. Behavioristic- brand, loyalty, cost, purchase frequency
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 28. 11
    3. Raise Your Fees
    • Youre probably giving away too much FREE!
    • 29. Depresses income and self-worth
    • 30. To increase your fees overnight determine VALUE of results your clients receive by working with you
    • 31. Selling tip Focus on results, not the process you use
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 32. 12
    4. Build Your Credibility & Celebrity
    • If no one knows about you how much can you charge?
    • 33. To charge higher fees build credibility
    • 34. Be heard, seen, read about
    • 35. Be the Go To person for your signature topic
    • 36. Command higher fees if known as expert
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 37. 13
    5. Increase Your List of Leads
    • Increasing Two Cs increases
    leads
    • Capture
    • 38. Follow-up
    • 39. Sell!
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 40. 14
    5. Increase Your List of Leads
    Dream. Plan. Create.
    www.BonitaRichter.com
  • 41. 15
    7. Increase Your List of Leads
    Ways to capture
    Website with sign-up box
    Speaking collect names
    Free teleseminars or workshops (advertise)
    Being a guest at other peoples events (drive to your Web site or marketing hub)
    Networking
    Build a strong business referral network
    Put a simple strategy in place that you can manage
    Dream. Plan. Create.
    www.BonitaRichter.com