Position Description Head of Marketing and Sales Yume – a B2B marketplace for quality surplus food products that connects suppliers with buyers through our online platform. Yume has

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  • www.yumefood.com.au

    Position Description Head of Marketing and Sales

    ___________________________________________________________________

    Reports to CEO

    Responsible for Overall management of marketing and sales strategy

    Direct Reports

    Liaises with

    Marketing (1) Business development (3)

    Yume Management Team Key stakeholders Board members

    ___________________________________________________________________

    Meet Yume – a B2B marketplace for quality surplus food products that connects suppliers with buyers through our online platform. Yume has embarked on a quest to ensure that all good food is enjoyed, which is better for the planet and for the people that inhabit it.

    Join us on our mission of a World Without Waste and become part of an ethically driven business creating revolutionary change in the food industry! Each year 3.9 million tonnes of food gets discarded by the Australian commercial food sector. Yume is a business driven by the passion and grit of each and every one of its team members. The team love to work at Yume because they feel part of something that is making a positive impact on their community and planet.

    The Head of Marketing and Sales position is an exciting new role which brings together the Marketing and Business Development teams under one umbrella. The Head of Marketing and Sales will be accountable for revenue growth of the company driven by an integrated marketing and business development strategy. Yume is looking to scale and needs to combine and complement outreach sales techniques with a dynamic marketing plan to generate inbound sales. If you are up for the challenge we would love to speak to you!

    You can read more about Yume in The Guardian and StartupSmart or hear directly from our Founder Katy Barfield

    https://www.theguardian.com/sustainable-business/2017/mar/02/we-grow-it-we-waste-it-we-dump-it-fighting-food-waste-one-click-at-a-time http://www.smartcompany.com.au/startupsmart/news-analysis/fairfax-family-and-major-investors-inject-2-6-million-into-melbourne-based-food-waste-startup-yume/ https://www.youtube.com/watch?v=500n9JrhhzE
  • www.yumefood.com.au

    KEY OBJECTIVES

    This senior position of Head of Marketing and Sales will be responsible for the marketing and sales strategy and management of the marketing team and business development team. This includes but is not limited to:

    • Setting the strategic direction for the revenue growth of the company through a holistic marketing and business development strategy

    • Leading the execution of the sales and marketing strategy to expand sales base and meet company profit target

    • Prospecting for potential new Suppliers & Buyers and turn this into increased business that achieves the agreed revenue and food rescue levels.

    • Creating, executing and measuring B2B marketing campaigns through email marketing, integrated brand partnerships, content marketing, traditional PR and digital marketing.

    • Leveraging data to understand what works for Yume and help inform strategic direction

    • Identifying and managing new business opportunities in line with targets

    • Presenting to the Board of Directors each month on marketing and sales progress, goals, objectives and key metrics

    • Developing communications for buyers, suppliers and key stakeholders • Working closely with the CEO to ensure that the marketing and

    business development team are on track to achieve KPIs • Managing the marketing and sales budget to ensure all costs are

    within budget • Managing expectations of key stakeholders such as investors, the

    Board of Directors, Buyers, Suppliers and external agencies

    YOUR BACKGROUND

    • 5+ years in a marketing/sales management position • Deep understanding of the digital marketing space • Experience in online marketplace growth an advantage but not

    essential • Proven sales management success with strong experience in

    developing the growth strategy of a business • A ‘wear-many-hats’ and, ‘get-your-hands-dirty’ attitude • Experience in developing B2B marketing strategies • A track record of successfully leading innovative and impactful

    marketing campaigns

  • www.yumefood.com.au

    • An ability to multitask in a fast paced, growing environment. • A passion for reducing food waste in Australia • Tertiary qualifications in marketing an advantage but not essential

    YUME PERKS

    • Access to the Employee Share Option Plan • Working in the heart of Windsor, metres from Windsor Station and

    some of Melbourne’s best lunch spots! • A great culture and team, working in a flat structure, who love to

    laugh and are incredibly passionate and dedicated to the Yume mission

    • Pet friendly office • Know that every day when you wake up you are having a positive

    impact on the environment and a real tangible impact on reducing good waste

    This position is a management level position in a very fast-paced start-up environment. Reporting directly to the CEO, this position will require a creative, analytical and innovative ‘out of the box’ thinker who will be responsible for driving growth in the business.

    The successful candidate will have exceptional sales strategy knowledge, data analysis skills, stakeholder engagement skills, strong time management, exceptional attention to detail and excellent interpersonal and communication skills. In addition, you will have a reputation for being highly creative and ideally with experience in innovative B2B marketing campaigns.

    This is a truly unique opportunity for a highly motivated professional. In return, you will be rewarded with a fun and dynamic working environment within a business where you are making a real difference!

    If you think you could bring something remarkable to this role, please send an email to taylah@yumefood.com.au with your resume, cover letter and your answers to the two questions below. You will need to answer the two questions for your application to be considered.

    1. What is the most exciting thing you’ve learnt in the past year that would be applicable to this role?

    2. Tell us about a time where you maximised your impact with limited resources. We’d like to hear about whacky and innovative solutions!