Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand
What is a personal brand? Start with what it is not: Defined by your job title Confined by your job description
What is a personal brand? The creation of an asset that pertains to a particular person or individual an indelible impression that is uniquely distinguishable -Wikipedia
Why is a personal brand important? Vertical career ladders are disappearing Project-based economy Extend your reach, visibility and networking capabilities
Your new company: Me Inc. Your name CEO, Me Inc.
5 great brand elements: Associations Position PromisePersonality Story
Define your personal brand Step #1: Identify qualities/characteristics that make you distinctive Your greatest/clearest strength(s)? Your most noteworthy personal trait(s)? 3 things you want someone to remember about you
Define your personal brand Step #2: What have I accomplished that I can brag about? Last week? Last year? Ever?
Define your personal brand Step #3: What do I want to be famous for?
Define your personal brand Step #4: Summarize! Boil down your brand to its essence I love translating business problems into on-time deliverables Im a database wizard with a passion for complexity Im a strategic thinker that will creatively put you in front of your next customer Im handsome
Promote your personal brand Golden branding rule! Everything you do or choose not to do communicates the power of your brand
Promote your personal brand You promote your brand through your: Phone conversations Email messages Conduct/contribution in meetings Anywhere else?
Monitor your personal brand Get feedback on: Your performance Your growth Your value
My personal brand check-in (Thanks Tom Peters) 1.Great teammate and supportive colleague? 2.Exceptional expert at something that has real value? 3.Broad-gauged visionary far-sighted imagineer? 4.Business person obsessed with pragmatic outcomes?
Summary As CEO of Me Inc. Define your brand Promote your brand Monitor your brand