Personal Branding Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand.

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    23-Dec-2015

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  • Slide 1
  • Slide 2
  • Personal Branding
  • Slide 3
  • Training Objectives Define (and discover) your personal brand Promote your personal brand Monitor your personal brand
  • Slide 4
  • What is a personal brand? Start with what it is not: Defined by your job title Confined by your job description
  • Slide 5
  • What is a personal brand? The creation of an asset that pertains to a particular person or individual an indelible impression that is uniquely distinguishable -Wikipedia
  • Slide 6
  • Why is a personal brand important? Vertical career ladders are disappearing Project-based economy Extend your reach, visibility and networking capabilities
  • Slide 7
  • Your new company: Me Inc. Your name CEO, Me Inc.
  • Slide 8
  • 5 great brand elements: Associations Position PromisePersonality Story
  • Slide 9
  • Define your personal brand Step #1: Identify qualities/characteristics that make you distinctive Your greatest/clearest strength(s)? Your most noteworthy personal trait(s)? 3 things you want someone to remember about you
  • Slide 10
  • Define your personal brand Step #2: What have I accomplished that I can brag about? Last week? Last year? Ever?
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  • Define your personal brand Step #3: What do I want to be famous for?
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  • Define your personal brand Step #4: Summarize! Boil down your brand to its essence I love translating business problems into on-time deliverables Im a database wizard with a passion for complexity Im a strategic thinker that will creatively put you in front of your next customer Im handsome
  • Slide 13
  • Promote your personal brand Golden branding rule! Everything you do or choose not to do communicates the power of your brand
  • Slide 14
  • Promote your personal brand You promote your brand through your: Phone conversations Email messages Conduct/contribution in meetings Anywhere else?
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  • Monitor your personal brand Get feedback on: Your performance Your growth Your value
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  • My personal brand check-in (Thanks Tom Peters) 1.Great teammate and supportive colleague? 2.Exceptional expert at something that has real value? 3.Broad-gauged visionary far-sighted imagineer? 4.Business person obsessed with pragmatic outcomes?
  • Slide 17
  • Summary As CEO of Me Inc. Define your brand Promote your brand Monitor your brand
  • Slide 18