Nordic APIs - Integrated Social Solutions for a Cloudy, Mobile World

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    11-May-2015

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How can you guide your Website visitors from an anonymous state all the way to a purchasing customer without rebuilding your entire architecture?

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  • 1.Integrated social solutions for a cloudy,mobile worldBy Travis Spencer, CEO@travisspencer, @2botechCopyright 2013 Twobo Technologies AB. All rights reserved.

2. Agenda Disruptive impact of emerging technologies Criticality of identity in managing change Potential of social identity Integrating social is hard & continuous Simplified solutions using Janrains APICopyright 2013 Twobo Technologies AB. All rights reserved. 3. Disruptive trends BigSocial Data NetworksCloudComputing Mobile Copyright 2013 Twobo Technologies AB. All rights reserved. 4. Identity is centralSocial NetworksMobile Big DataIdentityCloudComputingCopyright 2013 Twobo Technologies AB. All rights reserved. 5. Potential of social identities Building customerrelationships is a journey Web site visitors are initiallyunknown/anonymous They reveal more aboutthemselves as they see value Visitors who continue on thejourney become customersand eventually fansCopyright 2013 Twobo Technologies AB. All rights reserved. 6. Social shortens the journey Social login increases likelihood that visitors willbecome customers and fans Those who use social login are influencers Socially logged in users are more likely to return 86% leave rather than creating an accountSource: Janrain, Blue ResearchCopyright 2013 Janrain, Inc. All rights reservedCopyright 2013 Twobo Technologies AB. All rights reserved 7. Integrating social can be hard Popularity varies, so choice is important New social networks continue to beintroduced while others become pass All have different APIs Many existing CRMs are not preparedto store social data Successful usage means login, share & captureCopyright 2013 Janrain, Inc. All rights reservedCopyright 2013 Twobo Technologies AB. All rights reserved 8. Janrain makes this simple Drastically simplified integration Disparate social APIs hidden behind one faade Requires only JavaScript & some server-side code Social data stored in scalable, purpose-build cloud DB Includes embeddable user registration forms Prebuilt connectors to other tools/platforms Not just login; publish back to multiple socialnetworks as wellCopyright 2013 Twobo Technologies AB. All rights reserved 9. What about after conversion? Sites provide resources of varying worth An account is often needed after conversion Use of social identity alone for valuabletransactions is insecure & unsound Combining social w/ secure authentication &centralized policy management is the key to safesocial integrationCopyright 2013 Twobo Technologies AB. All rights reserved 10. Combining Janrain w/ SiteMinder Interaction requires 2 lines of HTML Web apps are oblivious to social networks, accesscontrol & user sessions Step up authentication from social is automatic Correlate first access to last App gets identity uniformly Better UXCopyright 2013 Twobo Technologies AB. All rights reserved 11. Resulting ArchitectureCopyright 2013 Twobo Technologies AB. All rights reserved 12. Seeing is believing DemoCopyright 2013 Twobo Technologies AB. All rights reserved 13. Solutions must be bakedCopyright 2013 Twobo Technologies AB. All rights reserved 14. Solutions must be bakedAccountWeb SSO Management &ProvisioningAPI SecurityAuthorization Social MediaAggregationCopyright 2013 Twobo Technologies AB. All rights reserved 15. Suppliers of ingredientsVendors ConsultanciesCopyright 2013 Twobo Technologies AB. All rights reserved 16. Announcing our newest supplierCopyright 2013 Twobo Technologies AB. All rights reserved 17. Questions & thanks @2botechwww.2botech.com@travisspencerwww.travisspencer.comCopyright 2013 Twobo Technologies AB. All rights reserved