Mobile in mobile apps

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  • 1. Money in MobileBrian CaubleThursday, September 23, 2010

2. Charge iPhone - $.99 - $999.99 Android - whatever 30% Build it & they will come? @briancauble Thursday, September 23, 2010 3. Advertising Pay per click (PPC) Pay per impression (PPM) Generally free Ad providers @briancauble Thursday, September 23, 2010 4. Sell Ads No sharing!!! Infrastructure required Best for experienced @briancauble Thursday, September 23, 2010 5. Give a Taste Free (Lite) app * Leave them wanting more Fully functional (iPhone) Trial period (Android) * http://blog.urry.com/bid/19375/iPhone-App-Store-Marketing-Give-it-Away-to-Get-Paid @briancauble Thursday, September 23, 2010 6. In-App Purchase Sell upgrades (iPhone) Ringtones, game packs@briancauble Thursday, September 23, 2010 7. Sell Web Apps Subscription services Weight watchers, Remember the milk, etc Mobile required? No fees!!! @briancauble Thursday, September 23, 2010 8. Give It Away Sell other products! Amazon, Target, etc. Create awareness Good Advertising ROI@briancauble Thursday, September 23, 2010 9. Brian Cauble@briancauble www.linkedin.com/in/briancauble www.appsolutegenius.com Thursday, September 23, 2010