Local Food Marketplace foodhubs - Wisconsin Local Food e-commerce and supply chain technology company serving food hubs local food ... 2013 by Local Food Marketplace, LLC. ... of local food is sold via . B2B

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  • An e-commerce and supply chain technology company serving

    food hubs & local food distributors

    Laura Theis

    laura@localfoodmarketplace.com

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

    mailto:laura@localfoodmarketplace.com

  • Overview

    Introduction

    Overview & Potential of Food Hubs Current Landscape Food Hub Lessons

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • About Local Food Marketplace

    E-commerce storefront & branded mobile app

    Customized website & content management system Supply & distribution management solution

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • LFM: Now serving over 60 customers in 20+ states

    Team of food hub veterans including founders

    Serve 60+ online markets & food hubs in 20+ states

    Helped 40+ new markets launch

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Growing Demand for Local Food

    1015% growth in local food per year

    Current local food sales = ~$10B

    Unmet local food demand ~ $70B

    75% of local food is sold via B2B

    * All figures from USDA or research derived from USDA data

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Challenges in local food systems Grocers & large scale buyers need

    consistent and reliable suppliers

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Challenges in local food systems Grocers & large scale buyers need

    consistent and reliable suppliers

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Challenges in local food systems Small and medium suppliers

    offer inconsistent supply

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Challenges in local food systems Small and medium suppliers

    offer inconsistent supply

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Challenges in local food systems Or they have everything ready at once

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Challenges in local food systems Or they have everything ready at once

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Unmet local food demand

    Summary

    Excess food during oversupply

    Unstable prices

    Profits decrease

    Problems of inconsistent supply lead to:

    Shortages during undersupply

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • What Food Hubs Provide

    Food Hubs build the connection through four core activities: Aggregation Distribution Storage Processing

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • What food hubs provide

    Consistent supply that meets demand

    Prices are stable

    Profits increase

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Average annual sales Number Characteristics

    Small & Startup

    Food Hubs Under $100k ? Lots!

    B2C or startup B2B JIT inventory Minimal infrastructure

    Medium & Large

    Food Hubs $3.7M 236

    B2B Production planning Food safety traceability Warehouses & trucks

    Food Hubs - Types

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Food Hubs Sales Channels

    Most larger food hubs serve wholesale

    Multi-channel sales are a big expansion opportunity

    Source: internal research by LFM 2013

    B2B 42%

    B2C 36%

    both 22%

    Food Hubs by Market Model

    B2BB2Cboth

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Food Hub Lessons

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Food Hub Lessons Start-Up Stage

    Building Relationships getting buy-in from producers! networking with customers

    Use Existing Resources work with partners in the local community seek advice from other startups and networks

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Food Hub Lessons Medium Size

    Maintaining Relationships continuing to check in on producers assessing customer satisfaction

    Managing Resources focus on your core business pay attention to employee turnover

    Streamline your operations expanding requires new technology, equipment, infrastructure to manage growth

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

  • Food Hub Lessons Large Operations

    Accessing multiple channels segment the customer base diversify & add services

    Increasing employee efficiency coordinate closely with your staff duplicate resources where necessary

    2013 by Local Food Marketplace, LLC. All rights reserved. No part of this document may be reproduced or transmitted without prior written consent of Local Food Marketplace, LLC.

    Slide Number 1OverviewAbout Local Food MarketplaceLFM: Now serving over 60 customers in 20+ statesGrowing Demand for Local FoodChallenges in local food systemsChallenges in local food systemsChallenges in local food systemsChallenges in local food systemsChallenges in local food systemsChallenges in local food systemsSummaryWhat Food Hubs ProvideWhat food hubs provideFood Hubs - TypesFood Hubs Sales ChannelsFood Hub LessonsFood Hub Lessons Start-Up StageFood Hub Lessons Medium SizeFood Hub Lessons Large Operations

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