Investor Day 2012: Cardlytics

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    07-Dec-2014

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Investor Day 2012: Cardlytics

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<ul><li> 1. CARDLYTICSScott GrimesCEOCardlytics </li> <li> 2. CARDLYTICS SERVES THREE CONSTITUENCIES Revenue producing Highly relevant Profitable new media rewards solution and easy savings to drive growth Financial Institutions Customers Marketers </li> <li> 3. CUSTOMERS LOVE THE PROGRAM Strong value prop High engagement Low opt-out Highly relevant 20% offer activation rates Opt-out model, all banks customers initially in Significant savings 40%+ of customers engagement Less than 2% opt-out rate Easy to use </li> <li> 4. WHAT IS TRANSACTION MARKETING? Source and Utilize the market banks to customers transaction through their generated by banking consumer relationships spending </li> <li> 5. TRANSACTION-MARKETING IS A NEW MARKETINGMEDIA WITH KEY ADVANTAGES Superior Targeting Precise Measurement High Engagement Segment customers Capture all purchases Multiple, frequently based on actual spend across all merchants used channels Tailor message and Measure ROI of marketing Moves the needle for large investment precisely investment exactly retailers Doesnt cannibalize existing Understand impact relative to Increases brand strength business category competitors loyalty </li> <li> 6. WE LEVERAGE A HOUSEHOLDS PURCHASE HISTORYTO DRIVE HIGHLY RELEVANT MARKETING DEBIT CARD Any combination of who, where, when and how much CREDIT CARD 11 Billion transactions per year 25% of non-durable goods purchasesON-LINE BILL PAY / ACH </li> <li> 7. OUR BANKING PARTNERS COLLECTIVELY BRINGMASSIVE MARKETING SCALE TO RETAILERS BANKS 3 of Top 6 320+ banks 75 million households 195 million consumersPROCESSORS 2 of Top 3 National footprint Banked households with disposable PREPAID income 3 of Top 5 </li> <li> 8. MULTI-CHANNEL MARKETING EXTENDS REACH Transaction Bank Channels On-Line Banking Mobile Banking ATMs/IVR/OtherTargeted Offers Digital Media Social Media SMS Email </li> <li> 9. CONSUMERS PRIVACY AND SECURITY IS PROTECTEDWITH CARDLYTICS UNIQUE ARCHITECTURE Merchant Transaction data campaigns are pushed 1 2 and security behind nightly the firewall Aggregate PII never data for billing and reporting 4 3 shared with Cardlytics Only aggregate level sales No PII ever leaves and performance is returned </li> <li> 10. CARDLYTICS SERVES THE MAJORITY OF NATIONALRETAILERS AND THOUSAND OF LOCAL Restaurants Major Retail Service &amp; Entertainment Providers </li> <li> 11. THE CHANNEL RAPIDLY SHIFTS MARKET SHARE % Retailer Share of Category Spend 55.3 Competitors 65.2 75.5 79.7 79.4 100 100 100 44.7 34.8 24.5 20.3 20.6 Retailer C-3 C-2 C-1 Campaign Campaign C+1 C+2 C+3 Month 0 Month 1 </li> <li> 12. PRECISE MEASURABILITY ENABLES MARKETERS TOINVEST WITH CONFIDENCE % Incremental Sales Growth % Campaign ROI New customers Current customers 643% 618% 30.8% 29.7% 559% 26.1% 519% 444% 437% 436% 17.2% 12.3% 244% 10.7% 10.7% 8.5% Food/Drug Specialty Apparel Restaurants Food/Drug Specialty Apparel Restaurants Retail Retail </li> <li> 13. AIMIA AND CARDLYTICS ARE PARTNERED TO LEADTRANSACTION-MARKETING GLOBALLY Leaders in Cardlytics bringing a powerful new Global leader in Leader in transaction- media to loyalty marketing Global retailer and FI Analytics and retailers relationships Technology globally </li> <li> 14. THANK YOU!GRACIAS! </li> </ul>