Internet in China -- analysis on Internet Users Zhang Jian Aug 26, 2009. slide 0

Internet in China -- analysis on Internet Users Zhang Jian Aug 26, 2009.

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Internet in China --analysis on Internet Users Zhang Jian Aug 26, 2009 Contents Outline of Internet Internet Fundamental Resources in China Dec. 2008– Jun. 2009   Jun.2008…

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Internet in China --analysis on Internet Users Zhang Jian Aug 26, 2009 Contents Outline of Internet Internet Fundamental Resources in China Dec. 2008– Jun. 2009   Jun.2008 Jun.2009 Growth rate IPv4 158 million 205million 29.7% Domain names in China 14.85Million 16.26 Million 9.5% CN domain names 11.90 million 12.96 million 8.9% Total Websites 1.91 million 3,06 million 60.2% Internet Users 253 Million 338 Million 33.5% International bandwidth (Mbps) 493,729Mbps 747,541Mbps 51.4% Internet Users and Penetration Rate Structure of Internet Users Rural internet users Dec. 2008- Jun. 2009 Education Structure Dec. 2008-Jun. 2009 Average Online Time Average Online time per Week of users hours Chart1 19 18 19 系列 1 Sheet1 系列 1 系列 2 系列 3 2008.06 19 2.4 2 2009.6 18.0 4.4 2 2009.6 18.0 1.8 3 类别 4 4.5 2.8 5 若要调整图表数据区域的大小,请拖拽区域的右下角。 Top Ten applications Rank Activities Use rate Classification 1 Online music 85.5% Entertainment 2 Online news 78.7% Information 3 Instant message 72.2% communication 4 Search engine 69.4% Information 5 Online video 65.8% Entertainment 6 Online game 64.2% Entertainment 7 E-mail 55.4% communication 8 Blogs 53.8% communication 9 BBS 30.4% communication 10 Online shopping 26.0% E-commerce Mobile Internet Users in China The advantage of mobile Internet Breakdown of Mobile Internet Users Users age between 10 to 29 occupies a leading position. There is a large proportion of users with lower education level. By age Below 10 10-19 20-29 30-39 40-49 50-59 Above 60 By education Mobile internet users All Internet users Master and above College Junior college Middle school High school Below middle school Mobile internet users All Internet users Chart1 0.061 0.076 0.285 0.263 0.433 0.41 0.113 0.127 0.102 0.114 0.007 0.01 手机网民 网民总体 Sheet1 列1 手机网民 网民总体 系列 3 小学及以下 6.10% 7.60% 2 初中 28.50% 26.30% 2 高中 43.30% 41.00% 3 大专 11.30% 12.70% 5 大学本科 10.20% 11.40% 硕士及以上 0.70% 1.00% 若要调整图表数据区域的大小,请拖拽区域的右下角。 Chart1 0.008 0.009 0.388 0.33 0.376 0.298 0.155 0.207 0.054 0.099 0.014 0.04 0.005 0.017 手机网民 网民总体 Sheet1 列1 手机网民 网民总体 系列 3 10岁以下 0.80% 0.90% 2 10-19岁 38.80% 33% 2 20-29岁 37.60% 29.80% 3 30-39岁 15.50% 20.70% 5 40-49岁 5.40% 9.90% 50-59岁 1.40% 4% 60岁及以上 0.50% 1.70% 若要调整图表数据区域的大小,请拖拽区域的右下角。 Internet Users’ Network Life Style Classification Key words Sentence Acceptance Network trust Information trust Internet is one of my most important channel to get information 84.3% I put more trust in information on the internet than that on TV 48.0% Trade trust The registration information I fill in on the Internet is true 39.4% It is safe to have transactions online 29.2% Network interaction Social Participation I usually air my opinion on the Internet 56.1% After having access to the Internet, I am more concerned with social events than before 81.7% Socialization I make many new friends on the Internet 66.5% The Internet strengthens my contact with friends 87.0% Network share I often share my knowledge with others on the Internet 78.5% I will forward useful information to others when I got them 76.0% Network dependence Life assistant I cannot live without the Internet 77.5% Handling business online save me a lot of trouble resulting from visiting a place in person 81.6% Social isolation In the age of the Internet, I feel more lonely 22.0% The Internet reduces my time spent with my family 34.4% Network addiction I feel uncomfortable without the Internet for one day 16.4% I prefer staying online than living in real society 17.4% Internet Users’ Network Life Style After having access to the Internet, I am more involved in social events than before I usually air my opinion on the Internet. The Internet strengthens my contact with friends I make new friends on the Internet Chart1 0.665 0.654 0.87 0.825 2009.6 2008.12 Sheet1 2009.6 2008.12 系列 3 通过互联网我认识了很多新朋友 66.50% 65.40% 2 互联网加强了我与朋友的联系 87.00% 82.50% 2 类别 3 3.5 1.8 3 类别 4 4.5 2.8 5 若要调整图表数据区域的大小,请拖拽区域的右下角。 2009.6 66.50% 87.00% Chart1 0.561 0.419 0.817 0.769 2009.6 2008.12 Sheet1 2009.6 2008.12 系列 3 我经常在网上发表意见 56.10% 41.90% 2 上网以后,我比以前更加关注社会事件 81.70% 76.90% 2 类别 3 3.5 1.8 3 类别 4 4.5 2.8 5 若要调整图表数据区域的大小,请拖拽区域的右下角。 2009.6 56.10% 81.70% Internet Users’ Network Life Style In the age of the Internet, I feel more lonely The Internet reduces their time spent with their family I prefer staying online to living in real society I feel uncomfortable without Internet for one day Chart1 0.344 0.29 0.22 0.199 2009.6 2008.12 Sheet1 列1 2009.6 2008.12 系列 3 互联网减少了我与家人相处的时间 34.40% 29.00% 2 互联网时代,我感觉更孤单 22.00% 19.90% 2 类别 3 3.5 1.8 3 类别 4 4.5 2.8 5 若要调整图表数据区域的大小,请拖拽区域的右下角。 2008.12 29.00% 19.90% Chart1 0.164 0.174 列1 16.4% 17.4% Sheet1 列1 2008.12 系列 3 一天不上网我就感觉难受 16.40% 29.00% 2 与现实社会相比,我更愿意呆在网上 17.40% 19.90% 2 类别 3 3.5 1.8 3 类别 4 4.5 2.8 5 若要调整图表数据区域的大小,请拖拽区域的右下角。 2008.12 29.00% 19.90% Difference of Net Life Styles Chart1 0.7504009156 0.8371600018 0.8102437461 0.9197675384 0.5875756633 0.4633876811 0.7911861571 0.6286052223 0.5277044437 0.4958383566 0.6900353319 0.5667074585 0.6055463123 0.5601283358 0.680186847 0.5539614435 Mid-School and under Colleage and Above Sheet1 列1 Mid-School and under Colleage and Above 大专及以上2 Life Assistance 75.0% 83.7% 83.7% Channel of Information 81.0% 92.0% 92.0% Info-Trust 58.8% 46.3% 46.3% Social-networking 79.1% 62.9% 62.9% Social-isolation 52.8% 49.6% 49.6% Net-addiction 69.0% 56.7% 56.7% Trade Trust 60.6% 56.0% 56.0% Air Opinion 68.0% 55.4% 55.4% 若要调整图表数据区域的大小,请拖拽区域的右下角。 Contents The Trend Internet Users are still growing rapidly High-speed Connection is in demand Wireless Internet is the trend Internet Credibility is to be improved New media is on rise 北京市海淀区中关村南四街四号中科院软件园 邮编: 100190 www.cnnic.cn Thanks! * * * * * * * * * * * * * * *

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