Internet in China -- analysis on Internet Users Zhang Jian Aug 26, 2009.

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  • Internet in China --analysis on Internet UsersZhang JianAug 26, 2009

  • Contents

  • Outline of InternetInternet Fundamental Resources in China Dec. 2008 Jun. 2009

    Jun.2008Jun.2009Growth rateIPv4 158 million205million29.7%Domain names in China14.85Million16.26 Million9.5%CN domain names11.90 million12.96 million8.9%Total Websites 1.91 million3,06 million60.2%Internet Users253 Million338 Million33.5%International bandwidth (Mbps)493,729Mbps747,541Mbps51.4%

  • Internet Users and Penetration Rate

  • Structure of Internet UsersRural internet users Dec. 2008- Jun. 2009Education Structure Dec. 2008-Jun. 2009

  • Average Online TimeAverage Online time per Week of usershours

    Chart1

    19

    18

    19

    1

    Sheet1

    1 2 3

    2008.06192.42

    2009.618.04.42

    2009.618.01.83

    44.52.85

  • Top Ten applications

    RankActivitiesUse rateClassification1Online music85.5%Entertainment2Online news78.7%Information3Instant message72.2%communication4Search engine69.4%Information5Online video65.8%Entertainment6Online game64.2%Entertainment7E-mail55.4%communication8Blogs53.8%communication9BBS30.4%communication10Online shopping26.0%E-commerce

  • Mobile Internet Users in ChinaThe advantage of mobile Internet

  • Breakdown of Mobile Internet UsersUsers age between 10 to 29 occupies a leading position.There is a large proportion of users with lower education level.

    By ageBelow 1010-1920-2930-3940-4950-59Above 60

    By educationMobile internet usersAll Internet usersMaster and aboveCollegeJunior collegeMiddle schoolHigh schoolBelow middle schoolMobile internet usersAll Internet users

    Chart1

    0.0610.076

    0.2850.263

    0.4330.41

    0.1130.127

    0.1020.114

    0.0070.01

    Sheet1

    1 3

    6.10%7.60%2

    28.50%26.30%2

    43.30%41.00%3

    11.30%12.70%5

    10.20%11.40%

    0.70%1.00%

    Chart1

    0.0080.009

    0.3880.33

    0.3760.298

    0.1550.207

    0.0540.099

    0.0140.04

    0.0050.017

    Sheet1

    1 3

    100.80%0.90%2

    10-1938.80%33%2

    20-2937.60%29.80%3

    30-3915.50%20.70%5

    40-495.40%9.90%

    50-591.40%4%

    600.50%1.70%

  • Internet Users Network Life Style

    ClassificationKey wordsSentence Acceptance Network trustInformation trustInternet is one of my most important channel to get information84.3%I put more trust in information on the internet than that on TV48.0%Trade trustThe registration information I fill in on the Internet is true39.4%It is safe to have transactions online29.2%Network interactionSocialParticipationI usually air my opinion on the Internet56.1%After having access to the Internet, I am more concerned with social events than before81.7%SocializationI make many new friends on the Internet66.5%The Internet strengthens my contact with friends87.0%Network shareI often share my knowledge with others on the Internet78.5%I will forward useful information to others when I got them76.0%Network dependenceLife assistantI cannot live without the Internet77.5%Handling business online save me a lot of trouble resulting from visiting a place in person81.6%Social isolationIn the age of the Internet, I feel more lonely22.0%The Internet reduces my time spent with my family34.4%Network addictionI feel uncomfortable without the Internet for one day16.4%I prefer staying online than living in real society17.4%

  • Internet Users Network Life StyleAfter having access to the Internet, I am more involved in social events than beforeI usually air my opinion on the Internet.The Internet strengthens my contact with friendsI make new friends on the Internet

    Chart1

    0.6650.654

    0.870.825

    2009.6

    2008.12

    Sheet1

    2009.62008.12 3

    66.50%65.40%2

    87.00%82.50%2

    33.51.83

    44.52.85

    2009.6

    66.50%

    87.00%

    Chart1

    0.5610.419

    0.8170.769

    2009.6

    2008.12

    Sheet1

    2009.62008.12 3

    56.10%41.90%2

    81.70%76.90%2

    33.51.83

    44.52.85

    2009.6

    56.10%

    81.70%

  • Internet Users Network Life StyleIn the age of the Internet, I feel more lonelyThe Internet reduces their time spent with their familyI prefer staying online to living in real societyI feel uncomfortable without Internet for one day

    Chart1

    0.3440.29

    0.220.199

    2009.6

    2008.12

    Sheet1

    12009.62008.12 3

    34.40%29.00%2

    22.00%19.90%2

    33.51.83

    44.52.85

    2008.12

    29.00%

    19.90%

    Chart1

    0.164

    0.174

    1

    16.4%

    17.4%

    Sheet1

    12008.12 3

    16.40%29.00%2

    17.40%19.90%2

    33.51.83

    44.52.85

    2008.12

    29.00%

    19.90%

  • Difference of Net Life Styles

    Chart1

    0.75040091560.8371600018

    0.81024374610.9197675384

    0.58757566330.4633876811

    0.79118615710.6286052223

    0.52770444370.4958383566

    0.69003533190.5667074585

    0.60554631230.5601283358

    0.6801868470.5539614435

    Mid-School and under

    Colleage and Above

    Sheet1

    1Mid-School and underColleage and Above2

    Life Assistance75.0%83.7%83.7%

    Channel of Information81.0%92.0%92.0%

    Info-Trust58.8%46.3%46.3%

    Social-networking79.1%62.9%62.9%

    Social-isolation52.8%49.6%49.6%

    Net-addiction69.0%56.7%56.7%

    Trade Trust60.6%56.0%56.0%

    Air Opinion68.0%55.4%55.4%

  • Contents

  • The TrendInternet Users are still growing rapidlyHigh-speed Connection is in demandWireless Internet is the trendInternet Credibility is to be improvedNew media is on rise

  • : 100190www.cnnic.cnThanks!

    ***************

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