1. In-store Media and its Role in Customer Experience Paul Flanigan twitter.com/paulflanigan experiate.net 2. A Few Numbers for PerspectiveImpactThe Results of CompellingMediaGuidelines 3. “How is this thing going to make my life better?” 4. The Golden RuleMoving images for still people,still images for moving people. 5. The Golden Rule? 28% personal interest 36% emotional intensity 28% recall 46% brand recognitionsource: http://sixteen-nine.net 6. With Dynamic Media Customers are up to 10 times more likely to observe dynamic media than static media. Static DynamicSource: 2000 IBM/Sony Research 7. With Dynamic Media Customer’s perception of product quality increases 10-15% !!!!! ?????Source: 2000 IBM/Sony Research 8. Sales Lift 12% Contributing FactorsTime of day, day of week, promoted item, season, campaign, content, location of screen, audio, life cycle of product, age of message, location of product in store, customer navigation habits, research methodology, customer mindset, customer cost/benefit analysis, shopper marketing insights, brand, price....among others. 9. Impact 10. Impact 11. The content must enhance the brand across all media.Impact need to include social media in here as well. 12. Impact 13. Impact 14. Impact 15. The Store Path 5 6 4 31 2 16. The Result ofCompelling In-Store Media 17. The Result of Compelling In-Store MediaSubjectDifferentiation 18. The Result of Compelling In-Store MediaSubjectDifferentiation 19. The Result of Compelling In-Store MediaAugment theExperience 20. The Result of Compelling In-Store MediaAugment theExperience 21. The Result of Compelling In-Store MediaEnvironmentalDifferentiation 22. The Result of Compelling In-Store MediaEnvironmentalDifferentiation 23. The Result of Compelling In-Store MediaEnvironmentalDifferentiation 24. The Result of Compelling In-Store MediaEnvironmentalDifferentiation 25. The Result of Compelling In-Store Media Subject DifferentiationAugment the Experience Environmental Differentiation 26. Guidelines 27. Have A PlanNo Two Networks are the SameImpact is Endemic RelevanceIn-Store Media Does Not Replace HumanityTransformation, not TransactionTechnology is a Function, not a ReasonDon’t Do It 28. Go Shopping 29. Ask Questions 1. What consumer problems can we solve with in-store media? 2. What business problems can we solve with in-store media? 30. The Most Effective Network Right Channel Right Place Right Time Right Audience

In-Store Media and its Role in the Customer Experience

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1. In-store Media and its Role in Customer Experience Paul Flanigan twitter.com/paulflanigan experiate.net 2. A Few Numbers for PerspectiveImpactThe Results of CompellingMediaGuidelines…