Hr Practice in Bank of Baroda

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Submitted to: Prof. Soumen Mukherjee.

Date of Submission: 4-01-2010.







Submitted to: Prof. Soumen Mukherjee09087)

Submitted by:Jyoti Varma (BM-

Kalap Sen(BM09089) Manisha Agarwal(BM-09100) Mayank Mohan(BM-09106) Naveen Pandey(BM-09113) Neelu Chaudhary(BM-09115) Neha Rathi(BM-09119) Nikhil Singh(BM-09124) Nitya Singh(BM-09130) Nupur Sharma(BM-09132) Pradeep Sharma(BM-09142)


Pratik Dhir(BM-09147) Prerna Paul(BM-09151) Priyanka Gulati(BM-09152) Rashmi Amita(BM-

DECLARATIONWe hereby declare that this submission is our own work & to the best of our knowledge & belief, it contains no material previously published or written by another person nor material which to a substantial extent has been accepted for the award of any other degree or diploma of the university or other institute of higher learning except where due acknowledge has been made in the text. Jyoti Varma(BM-09087) January 2010 Kalap Sen(BM-09089) Manisha(BM-09100) Mayank Mohan(BM-09106) Naveen Pandey(BM-09113) Neelu Chaudhary(BM-09115) Neha Rathi(BM-09119) Nikhil Singh(BM-09124) Nitya Singh(BM-09130) Nupur Sharma(BM-09132) Pradeep Sharma(BM-09142) Pratik Dhir(BM-09147) Prerna Paul(BM-09151) Priyanka Gulati(BM-09152) Rashmi Amita(BM-09247) 3 Date: 2nd


This is to certify that the Project entitled HR Practices of Bank of Baroda which is being submitted by PGDM (Jyoti Varma(BM-09087),Kalap Rathi(BM-09119),Nikhil Paul(BM-09151),Priyanka Sen(BMPandey(BMSingh(BMSharma(BMGulati(BM09089),Manisha(BM-09100),Mayank 09113),Neelu 124),Nitya 09142),Pratik Singh(BM-091),Nupur Dhir(BM-09147), Mohan(BM-09106),Naveen Sharma(BM-09132),Pradeep

Chaudhary(BM-09115),Neha Prerna

09152),Rashmi Amita(BM-09247) student of IMS, Ghaziabad is a record of the candidate groups own work carried by them under my supervision. The matter embodied in this report is original and has not been submitted for the award of any other degree.

Project Guide: Prof. Soumen Mukherjee Date: 04-01-2010.


PREFACEGross profit of the organization is directly influenced by the marketing strategy and practices followed by the organization and it has always been one of the most important aspect of the succeeding process. However in the recent age Marketing is the core function of any organization to be put in sight of administration and always need standardized manual and digital backup. HR department has a strong correlation and harbored link with marketing and rest of the departments. HR is also responsible equally for the better output, services and productivity of any organization. Both these factors are considered immense in BOB. A century long sustainability of BOB is successful blend of the HR and marketing practices. BOB planned to expand its wing internationally within 40 years of establishment in the decade of independence, that proves BOB has been following a planned HR strategy from its day of establishment. Within 50 years of establishment BOB got one of eminent organization of that time The Hind. Dissolution shows the constructive strength of HR practices followed by the BOB. Economically effective presence of BOB in more than 25 nations is another proof of follow up of class practices in HR adopted by BOB. Aims and objective in the declaration of BOB are demonstrative elements of compactness of HR practices of BOB. This report inculcate various aspects of infrastructural complexity and strength of BOB including a specified emphasis on the HR practices followed by BOB.



We would sincerely like to thank our project guide Prof. Soumen Mukherjee, for enabling us to successfully carry out the project work through his constant guidance, for endless support and continuous involvement in the project. It was really worthwhile to receive help from Mr. S. K. Luthra, Senior Branch Manager of Bank of Baroda, who in person was always present to help us out anytime we felt his need. Without his constant support this project would not have been acknowledged as it is now. Finally, we owe a great deal of sincere thanks to the faculty members who have been of great support from time to time along with our friends, who kept encouraging us all along.



SR.NO. 1. 2. 3. 4. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19 20 ABSTRACT QUESTION LOGO


PAGE NO. 1 2 3 4 21 27 28 52 54 68 71 73 77 80 81 82 85 86 87




India is being widely recognized as one of the most exciting emerging economics in the world. Besides becoming a global hub of outsourcing, Indian firms are spreading their wings globally through mergers and acquisitions. During the first four months of 1997, Indian companies have bought 34 foreign companies for about U.S. $11 billion dollars. This impressive development has been due to a growth in inputs (capital and labor) as well as factor productivity. By the year 2020, India is expected to add about 250 million to its labor pool at the rate of about 18 million a year, which is more than the entire labor force of Germany. This so-called demographic dividend has drawn a new interest in the Human Resource concepts and practices in India. This paper traces notable evidence of economic organizations and managerial ideas from ancient Indian sources with enduring traditions and considers them in the context of contemporary challenges.


QUESTION: Given the fact that a brand name can be worth almost half of a companies value, the effective use of brands is extremely important. As Adrea Dunham of Unique Value International puts it, reliability associated with the brand becomes a repository of knowledge about the things that people are going to buy or use (U.S. news and world report, 9 October 2000.). What are some dos and donts as far as brand maintenance goes? From the marketing stand point, what should companies do to insure that their brands are effective? Keeping in mind the structure of a standard report, prepare a report based on the above mentioned questions.



INTRODUCTIONBank of Baroda (BSE: 532134) (BoB) is the third largest Public Sector bank in India, after State Bank of India and Punjab National Bank. BoB has total assets in excess of Rs. 2.27 lakh crores, or Rs. 2,274 billion, a network of over 3000 branches and offices, and about 1100+ ATMs. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, credit cards and asset management. Maharajah of Baroda Sir Sayajirao Gaekwad III founded the bank on July 20, 1908 in the princely state of Baroda, in Gujarat. The bank, along with 13 other major commercial banks of India, was nationalized on 19 July 1969, by the Government of India.


HISTORY1908-1958 1908: Maharaja Sayajirao Gaekwad III set up Bank of Baroda (BOB). 1910: BOB established its first branch in Ahmadabad. 1953: BOB established a branch in Mombasa and another in Kampala. 1954: BOB opened a branch in Nairobi. 1956: BOB opened a branch in Dar-es-Salaam. 1957: BOB established a branch in London. 1959: BOB acquired Hind Bank

1960s1961: BOB merged in New Citizen Bank of India. This merger helped it increase its branch network in Maharashtra. BOB also opened a branch in Fiji. 1962: BOB opened a branch in Mauritius. 1963: BOB acquired Surat Banking Corporation in Surat, Gujarat. 1964: BOB acquired two banks, Umbergaon Peoples Bank in southern Gujarat and Tamil Nadu Central Bank in Tamil Nadu state. 1964: BOB lost its branch in Narayanjanj (East Pakistan) due to the Indo-Pakistan war. It is unclear when BOB had opened the branch. 1965: BOB opened a branch in Guyana. 1967: The Tanzanian government nationalized BOBs three branches there and transferred their operations to the Tanzanian government-owned National Banking Corporation. 1969: The Government of India nationalized 14 top banks, including BOB. BOB incorporated its operations in Uganda as a 51% subsidiary, with the government owning the rest.


1970s and 1980s1972: BOB acquired Bank of Indias operations in Uganda. 1974: BOB opened a branch each in Dubai and Abu Dhabi. 1975: BOB acquired the majority shareholding and management control of Bareilly Corporation Bank (est. 1928) and Nainital Bank (est. in 1954), both in Uttar Pradesh. Since then, Nainital Bank has expanded to Uttarakhand State. 1976: BOB opened a branch in Oman and another in Brussels. The Brussels branch was aimed at Indian firms from Mumbai (Bombay) engaged in diamond cutting and jewellery having business in Antwerp, a major center for diamond cutting. 1978: BOB opened branch in New York and another in the Seychelles. 1979: BOB opened a branch in Nassau, the Bahamas. 1980: BOB opened a branch in Bahrain and a representative office in Sydney, Australia. BOB, Union Bank of India and Indian Bank established IUB International Finance, a licensed deposit taker, in Hong Kong. Each of the three banks took an equal share. 1985: BOB (20%), Bank of India (20%), Central Bank of India (20%) and ZIMCO (Zambian government; 40%) established Indo-Zambia Bank (Lusaka). BOB also opened an Offshore Banking Unit (OBU) in Bahrain. 1988: BOB acquired Traders Bank, which had a branch network in Delhi.

1990s1990: BOB opened an OBU in Mauritius, but closed its representative office in Sydney. 1991: BOB took over the London branches of Union Bank of India and Punjab & Sind Bank (P&S). P&Ss branch had been established before 1970 and Union Banks after 1980. The Reserve Bank of India ordered the takeover of the two following the banks' involvement in the Sethia fraud in 1987 and subsequent losses. 1992 BOB incorporated its operations in Kenya into a local subsidiary with a small tranche of shares quoted on the Nairobi Stock Exchange. 1993: BOB closed its OBU in Bahrain. 1996: BOB Bank entered the capital market in December with an Initial Public Offering (IPO). The Government of India is still the largest shareholder, owning 66% of the bank's equity. 13

1997: BOB opened a branch in Durban. 1998: BOB bought out its partners in IUB International Finance in Hong Kong. Apparently this was a response to regulatory changes following Hong Kongs reversion to the Peoples Republic of China. The now wholly owned subsidiary became Bank of Baroda (Hong Kong), a restricted license bank. BOB also acquired Punjab Cooperative Bank in a rescue. 1999: BOB merged in Bareilly Corporation Bank in another rescue. At the time, Bareilly had 64 branches, including four in Delhi. In Guyana, BOB incorporated its branch as a subsidiary, Bank of Baroda Guyana. BOB added a branch in Mauritius, but closed its Harrow Branch in London.

2000s2000: BOB established Bank of Baroda (Botswana). 2002: BOB acquired Benares State Bank in Benares at the Reserve Bank of Indias request. 2002: Bank of Baroda (Uganda) was listed on the Uganda Securities Exchange (USE). 2003: BOB opened an OBU in Mumbai. 2004: BOB acquired the failed Gujarat Local Area Bank, and returned establishing a subsidiary in Dar-es-Salaam. BOB also opened a representative office each in Kuala Lumpur, Malaysia, and Guangdong, PRC. 2005: The Reserve Bank of India (RBI) has approved a joint venture between BOB, Bank of Maharashtra (BOM), and Oriental Bank of Commerce (OBC) to set up a bank in Malaysia. The new bank will reside in Kuala Lumpur, which has a large population of Indians. The initial capital required will be US$78 million; BOB will invest 40%, and the other two banks will invest 30% each. The JV is awaiting approval from the Malaysian Central Bank. Bank has built and commissioned its own State-of-the-Art Global Data Centre (DC) in Mumbai for running its centralized banking solution (CBS) and other applications in 1900+ branches across India and 20 other counties where the Bank is operating. BOB also opened a representative office in Thailand. 2006: BOB established an Offshore Banking Unit (OBU) in Singapore. to Tanzania by


2007: In its centenary year, BOB's total business crossed 2.09 lakh crores, its branches crossed 1000, and its global customer base 29 million people. 2008: BOB opened a branch in Guangzhou, China (02/08/2008). 2009: Bank of Baroda registered with the Reserve Bank of New Zealand, enabling it to trade as a bank in New Zealand (2009/09/01)

A saga of vision and mission of enterpriseVision: It has been a long and eventful journey of almost a century across 25 countries. Starting in 1908 from a small building in Baroda to its new hi-rise and hi-tech Baroda Corporate Centre in Mumbai is a saga of vision, enterprise, financial prudence and corporate governance. It all started with a visionary Maharaja's uncanny foresight into the future of trade and enterprising in his country. On 20th July 1908, under the Companies Act of 1897, and with a paid up capital of Rs 10 Lacs started the legend that has now translated into a strong, trustworthy financial body, THE BANK OF BARODA. It has been a wisely orchestrated growth, involving corporate wisdom, social pride and the vision of helping others grow, and growing itself in turn. The founder, Maharaja Sayajirao Gaekwad, with his insight into the future, saw "a bank of this nature will prove a beneficial agency for lending, transmission, and deposit of money and will be a powerful factor in the development of art, industries and commerce of the State and adjoining territories." It is a story scripted in corporate wisdom and social pride. It is a story crafted in private capital, princely patronage and state ownership. It is a story of ordinary bankers and their extraordinary contribution in the ascent of Bank of Baroda to the formidable heights of corporate glory. It is a story that needs to be shared with all those millions of people 15

customers, stakeholders, employees & the public at large - who in ample measure, have contributed to the making of an institution. Mission: To be a top ranking National Bank of International Standards committed to augmenting stakeholders' value through concern, care and competence.

BOB LogoOur new logo is a unique representation of a universal symbol. It comprises dual B letterforms that hold the rays of the rising sun. We call this the Baroda Sun. The sun is an excellent representation of what our bank stands for. It is the single most powerful source of light and energy its far-reaching rays dispel darkness to illuminate everything they touch. At Bank of Baroda, we seek to be the sources that will help all our stakeholders realize their goals. To our customers, we seek to be one-stop, reliable partners who will help them address different financial needs. To our employees, we offer rewarding careers and to our investors and business partners, maximum return on their investment. The single-colour, compelling vermillion palette has been carefully chosen, for its distinctiveness as it stands for hope and energy. We also recognize that our bank is characterized by diversity. Our network of branches spans geographical and cultural boundaries and rural-urban divides. Our customers come from a wide spectrum of industries and backgrounds. The Baroda Sun is a fitting face for our brand because it is a universal symbol of dynamism and optimism it is meaningful for our many audiences and easily decoded by all. Our new corporate brand identity is much more than a cosmetic change. It is a signal that we recognize and are prepared for new business paradigms in a globalised world. At the same time, we will always stay in touch with our heritage and enduring relationships on which our bank is founded. By adopting a symbol as simple and powerful as the Baroda Sun, we hope to communicate both.


BOB ETHICSBetween 1913 and 1917, as many as 87 banks failed in India. Bank of Baroda survived the crisis, mainly due to its honest and prudent leadership. This financial integrity, business prudence, caution and an abiding care and concern for the hard earned savings of hard working people, were to become the central philosophy around which business decisions would be effected. This cardinal philosophy was over the 94 years of its existence, to become its biggest asset. It ensured that the Bank survived the Great War years. It ensured survival during the Great Depression. Even while big names were dragged into the Stock Market scam and the Capital Market scam, the Bank of Baroda continued its triumphant march along the best ethical practices.


Global Presence of Bank of BarodaGlobal Presence Australia Bahamas Bahrain Belgium Botswana China Fiji Islands Ghana Guyana Hong Kong Kenya Mauritius Malaysia Seychelles South Africa Singapore Sultanate of Oman Tanzania Thailand Trinidad & Tobago Uganda United Arab Emirates United Kingdom United States of America Zambia


Subsidiaries & Joint VenturesDomestic Subsidiary BOBCARDS Ltd. BOB Capital Markets Ltd. Nainital Bank Ltd. Overseas Subsidiary Bank of Baroda (Botswana) Ltd. Bank of Baroda (Kenya) Ltd. Bank of Baroda (Uganda) Ltd. Bank of Baroda (Guyana) Ltd. Bank of Baroda (UK) Ltd. Bank of Baroda (Tanzania) Ltd Bank of Baroda (Trinidad & Tobago) Ltd. Bank of Baroda (Ghana) Ltd. Representative Offices Bank of Baroda (Thailand) Bank of Baroda (Malaysia) Bank of Baroda (Australia) Associate Baroda Pioneer Asset Management Company Ltd UTI Asset Management Company Ltd UTI Trustee Company Pvt Ltd Baroda Uttar Pradesh Gramin Bank Baroda Rajasthan Gramin Bank Baroda Gujarat Gramin Bank Nanital -Almora Kshetriya Gramin Bank Jhabua-Dhar Kshetriya Gramin Bank Associate Indo-Zambia Bank Ltd. (Lusaka)


Offices & BranchesCorporate Offices Head Office Suraj Plaza 1, Sayaji Ganj, Baroda 390005 Ph: (0265) 2361852(10lines) Fax: (0265) 2362395, 2361824, 2361806 Corporate Centre Bank Of Baroda Baroda Corporate Centre, Plot No. C-26, Block G, Bandra Kurla Complex, Bandra (East), Mumbai 400051 Ph: (022) 6698 5000-04 (PBX) Fax: (022) 2652 1955 Branch Network (as of 1/1/2010) Area Metro Urban Semi-Urban Rural Total (Indian) Foreign (Overseas) Total (Global) Controlling Offices Zonal Offices Regional Offices 10 43 No. of Branches 555 627 684 1216 3082 70 3152

Human Resources (Staff as of September 2006) Officers Clerks Sub Staff Total 13525 16497 8041 38063


Business IndicatorsKey Business Indicators (Rs. in Crore) Total Deposits Total Advances Total Investments Total Assets Net Profit Capital Adequacy Ratio (percentage) Net Non Performing Loans to Net Advances (percentage) Operating profit to working funds (percentage) Business Per Employee (Lacs) Dividend History (Percentage) 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 90 80 60 50 50 65 60 40 40 40 30 30 914 704 2.22 1.96 31.03.2009 1,92,396.95 1,43,985.90 52445.88 227406.73 2227.20 12.88 as per Basel I 14.05 as per Basel II 0.31 31.03.2008 1,52,034.12 1,06,701.33 43870.07 179599.52 1435.52 12.91 as per Basel I 12.94 as per Basel II 0.47


KEY EXECUTIVES.No Name 1 Milind N Nadkarni 2 Dharmendra Bhandari 3 A Somasundar Director am 4 Amitabh Verma 5 Maulin A Vaishnav 6 7 Designation





Atul Agarwal Director Ranjit Kumar Chatterjee



Deepak B Patak



R K Bakshi

Executive Director Executive Director





The Initiative Marketing Initiatives

The mid-eighties marked the beginning of the shift to a buyers` market. The Bank orchestrated its business strategies around the centrality of the customer. It diversified into areas of merchant banking, housing finance, credit cards and mutual funds. A string of segment specific branches entrenched operations in the profitable markets. Overseas operations were revamped and structural changes intensified in the territories to cater to second generation NRIs. Slowly but surely, the move to become a one stop financial supermarket had been set in motion. Service delivery standards were stipulated. Technology was adopted to add punch. Employees across the board were inculcated with the marketing concept. Aggressive marketing became the new business philosophy. People Initiatives

Bank of Baroda has always had an immense faith in the infinite potential of its people. This has been historically demonstrated in its recruitment practices, developmental initiatives, placement processes and promotion policies. Strategic HR interventions like, according cross border and cross cultural work exposure to its managers, hiring diverse functional specialists to support line functionaries and complementing the technical competencies of its people by imparting conceptual, managerial and leadership skills, gave the Bank competitive advantage. The elaborate man management policies also made the Bank a breeding ground for business leaders. The Bank provided around a dozen CEOs to the industry- men who went on to build other great institutions. People initiatives were blended with IR initiatives to create an effectively harmonious workplace, where everyone prospered. Financial Initiatives

New norms for capital adequacy required new capital management strategies. In 1995 the Bank raised Rs 300 crores through a Bond issue. In 1996 the Bank tapped the capital


market with an IPO of Rs 850 crores, despite adverse market conditions prevailing then, the issue was over subscribed, reflecting the positive public perception of the Bank's fundamental financial strength. Digital Initiatives

Bank of Baroda pioneered the shift from manual operating systems to a computerized work environment. Starting with ledgers, to ledger posting machines, through ALPMs, the Bank graduated to the use of Unix based systems to Mainframes; to client server based Total Branch Mechanization Systems. Today, the Bank has 1918 computerized branches, covering 70% of its network and 91.64% of its business. Alive to the growing complexities of an intensely competitive marketplace and the mounting expectations of customers fuelled by this competition, the Bank reworked its distribution strategy. It ventured beyond the brick and mortar delivery channel into ATMs and the OmniBOB range of anytime, anywhere electronic channels of PC banking, telephone banking. The e-banking products used state of the art technologies like digital certificates, smart card authentication and secure networking. The new IT strategy, in the process of implementation will see the deployment of Core Banking Systems, Multi Service Transaction Switch, Payment Gateways - all geared to deliver convenience banking. Quality Initiatives

In its relentless striving for quality perfection, the Bank secured the ISO 9001:2000 certification for 15 branches. By end of the current financial, the Bank is targeting 54 more branches for this quality certification. The Future Revolutionary and discontinuous changes in the operating environment is a stark reminder that business success is 'impermanent'. The emergence of IT as a major driver for change, has accentuated the need to initiate a major transformation program. The conversion to an IT savvy, market driven bank will be a prerequisite to survival and growth. A major and strategic step in hi-tech, was the establishment of the Integrated Treasury branch, as a forerunner to full-fledged global


treasury operations. Towards creating a future Bank of Baroda, the Bank has adopted a revolutionary new business strategy that will be enabled by a revolutionary new IT strategy. Actioning this strategy will position Bank of Baroda as India's uncontested premier bank. At Bank of Baroda, change is a journey. It has a beginning. There will be no end. It will be a long and difficult march. And the Bank will emerge stronger, more resilient and positioned to become India's first bank of truly global standards. The relocation to the imposing Baroda Corporate Centre is a true reflection of the Bank's resolve to move ahead of the times. It will not be out of place now, as it stands on the threshold of a digital era, to echo the same sentiments that guided the Bank in its platinum jubilee year - 'a promising future is the sequel to a glorious past'.


HUMAN RESOURCESBank of Baroda has the tradition of continuous enrichment of its human asset so that they deliver value to the business. In the ongoing Business Transformation Programme, our PEOPLE play a vital role and are one of the key business enablers. Under its plan of organizational transformation through people processes and systems, the Bank has launched a few innovative employee centric initiatives and has also undertaken revamp of key systems and practices.

HR Objectives To initiate & institutionalize globally competitive HR practices in the Bank in our pursuit to become a Bank of international standards and to become an employer of preferred choice; To put in place relevant HRD strategies and use modern methodologies to undertake organizational renewal; identify and nurture talent, bring about marked changes in the mindset of employees at all levels so as to enhance HR Quality; To create a performance-driven culture and an exciting workplace for the employees To create a pool of entrepreneurial managers and business leaders for future; To inculcate a strong and effective sales and service culture across levels in the organization in order to generate strong stakeholder affiliation; To create a learning organization for employees intellectual growth and creativity; and to re-skill the workforce to operate in digitally enabled modern core banking environment.



HR Business Model

The Strategic HR Business Model adopted by Bank of Baroda incorporates its HR Mission and Philosophy and is focused towards attainment of long-term organizational goals. A very strong Organizational Leadership at different levels forms the key link in the Model. These are; I. Strategic Leadership - Corporate level II. Business Leadership - Zonal & Regional level III. Operational Leadership - Business unit level i.e. branch


The two vital Human Resource sub-systems i.e. HR Planning & Management SubSystem & Competency Based HRD Sub-System shape the very crucial Performance Environment within the Bank which facilitates development of enabling capabilities of people. Through proper developmental inputs, Positive Attitude & Right Mindset is created among people. Through proper Communication Medium and an Organizational Culture of sharing, openness, collaboration & confrontation, autonomy etc., people in the organization are facilitated to give their best output (performance). The Model is adequately supported by a suitable Learning Platform, which imparts proper Knowledge and enhances Learning among people (functional, behavioural etc) so that their Competence increases and their potential could be properly leveraged for greater Individual and Organizational Effectiveness. These create proper Employee Motivation, which ultimately facilitates Goal Achievement.


HR Initiatives

Board level approved strategy paper outlining various organization wide HR reforms /interventions HR Steering Committee Board Level HR Committee for piloting HR initiatives and reforms. The Committee comprises of Directors and leading professionals as Experts from outside the Bank. KHOJ Organization wide Talent identification and Development Programme for Officers and Clerks (Through scientific process of identification and selection, employees with high potential to be deployed in key business areas. Such employees to be provided with suitable grooming and career growth opportunities) SAMPARK SOS Employee HELP Line (Employees in distress can directly approach the CMD for immediate relief) PARAMARSH Employees Counseling Centre (Counseling centers for providing psychological assistance and guidance to overcome their stress, complexities and conflicts in order to lead a better life. This is totally confidential between the employee and the counselor. 31

First such center set up at Mumbai where services of professional Clinical Psychologist are available. BARODA FINANCIAL REWARDS FOR BUSINESS LEADERS Weighted Index based Model (with pre-defined weightages for different business KRAs) for balanced assessment of efforts of Business Leaders (Branch Heads, Regional Heads, Deputy Regional Heads and Zonal Heads). Rewards in Cash for achievement of business KRAs MEP-TIKSHNA Management Education Programs for Executives (GM, DGM, AGM, Chief Managers) in association with top B-Schools like IIM-Ahemedabad and Management Development Institute, Gurgaon. The specially designed programme is aimed at development of strategic business leaders for the future. So far, 213 executives have undergone the programme. HR POLICY FOR OVERSEAS SELECTION & DEPLOYMENT Scientific and process orientation in the new revamped policy for selection and deployment of officers at the Banks overseas territories. HR RESOURCING POLICY New HR Resourcing Policy formulate to take care of various recruitment needs of the bank consequent upon abolition of the erstwhile Banking Services Recruitment Board (BSRB)

Performance Appraisal System for Clerical and Sub-Staff


With the objective of bringing an organization wide performance culture in the organization, hitherto uncovered employees in the Clerical and Sub-Staff cadre brought in under a new performance appraisal system. Massive Recruitment of Specialist officers and also graduates from B-Schools through campus recruitment To take care of the Banks requirement in different specialized areas like IT, Treasury, HR, Marketing & Sales, Credit, International Business etc (Around 500 officers being recruited). A New Induction cum Grooming Programme for Young Officers With the objective of developing future managers and leaders and for deployment in key areas, a revamped Officers Induction cum Grooming Programme is launched. Fast Track Career Growth Opportunities for Executives and Officers In order to provide fast track growth opportunities to aspiring Executives and Officers, promotional opportunities have been provided. BARODA LEADERSHIP DEVELOPMENT CENTRE Board has taken the decision to set-up a World-Class Leadership Development Centre to be set up to prepare future leaders for the Bank. NEW GROUP HR STRUCTURE A new Group HR Organization Structure is being put in place to take care of the strategic business HR needs of the Organization. The Structure would have balanced focus on HRM and HRD aspects and will put in place competency based HR systems and practices.


TRAININGTo keep up with the fast changing business scenario, product profile, processes, customer preferences, numerous technology applications and compliance & regulatory requirements, training has become a centrestage activity. The bank conducted 342 training programs in the area of CBS covering 6234 employees during the year. To provide appropriate thrust in the area of credit and risk management, 193 programmes were conducted in other functional areas covering 4595 employees during the year. The resources of external Training Institutions and Business schools were tapped for training employees in the functional areas where in-house expertise was not available. 741 Officers and Executives attended training programmes in specialized areas at various external training institutions and reputed Business Schools. Also 20 Officers/Executives attended training overseas.

A Leadership Development Program Project LEAP Post-2009 technology environment, competitive compulsions, entry of foreign banks, M&A will all tend to change the course of banking necessitating new breed of leaders at different levels. So managing & leading a financial services organization in such an environment would be a new challenge for future leaders. Further, One of the key drivers for market leadership is the banks internal leadership. It is in response to this that the project LEAP (Leadership enhancement and appreciation process) was conceived and launched aimed to groom the executives in leadership and capability building. Under this program of Bank Of Baroda, nearby three hundred executives has been groomed in leadership in a phased manner. Its rigorous process involves:


To identify a competency framework for future leaders in the Bank. Administration of psychometric instruments and 360-degree feedback for each identified executive for building on their strength and working in the areas where development is needed. Classroom orientation & Action Learning Projects. Succession Planning.

Another is KHOJ-For talent Identification and grooming KHOJ initially was initiated as an in-house talent identification and development exercise in 2005. An element of self-development and career planning is built into the system, as this is a voluntary exercise where aspiring employees apply for selection for grooming in various areas they perceive as their areas of strength in our operations. Encouraged by the huge response to the initiative, KHOJ exercise has been repeated in 2006 and in 2007.Candidates selected under KHOJ are groomed, placed in the area of operation of their choice. As part of their development many are identified as change champions in many of the new initiatives. Mentors are assigned for facilitating their grooming.

Exclusive Conclaves of KHOJ selectees were organized. In order to make the KHOJ selectees a vibrant and visible group, due weight age is given to their contribution in career progression, rewards, special assignments, etc.


The present procedure of recruitment and promotion in the banks has evolved over the years in an ad hoc manner. With the objective of bringing an organization wide performance culture in the organization, hitherto uncovered employees in the Clerical and Sub-Staff cadre brought in under a new performance appraisal system. To take care of the Banks requirement in different specialized areas like IT, Treasury, HR, Marketing & Sales, Credit, International Business etc. In most of the central government department there is provision for time bound promotion and hence question of stagnation in particular scale does not arise. It is banks that even after completing twenty or thirty years of service in a particular scale promotion is not given to an employee. (Now-a-days Interview is a killer injection in the pocket of management, which can be injected to any good or bad performer in promotion process as per whims, and fancies of the interviewer). When leaders and bank management can give relief to retired employees In order to provide fast track growth opportunities to aspiring Executives and Officers, promotional opportunities have been provided. According to Anurag Khanna, chairman and managing director of Bank net India, a banking research company, new recruitments are to keep pace with the banks expansion plans. The banks are adopting fast-track promotions to fill in any management gap, said Khanna. We are battling private and foreign banks with public sector tools, said Dipankar Mukherjee, general manager, human resources and marketing at Bank of Baroda. Low salary, tough working conditions, frequent transfers and an opaque promotion policy deter public sector employees from working effectively. Bank of Baroda wanted differential wages for their employees but they could not move ahead with their plans as the unions opposed that. Titles for the officer cadre start from assistant manager, deputy manager, manager, chief manager, general manager, managing director and the chairman accordingly. Though the pay scale slightly varies from bank to bank due to many reasons like the working place viz.metros, rural areas the basic scale remains the same for every public sector bank. The employees are promoted on the basis of their score in the exams taken by the bank. It includes written exam and interview. It is taken time to time. There are some qualifications required for appearing in the exam.


For example a clerk is eligible for the promotion to the Probationary Officer after one year of his service. The promotion policy is based on two parameters (i) (ii) Qualification, Time

Separate marks were prescribed for each of the two parameters and, after obtaining the minimum qualifying marks varying from cadre to cadre one could be promoted to the next higher position. While formulating the merit-based promotion policy the consideration opinion was that separate points should not be prescribed for qualification and length of service. The simple reason for this thinking was that the minimum qualification stood as prescribed at induction for different levels of hierarchy. The other consideration for such views was that in case the employee had increased his qualification for his better performance as compared to other colleagues, then the said qualification would be reflected on his performance and this would obviously have him rated better than others. Views regarding the seniority of an employee were similar. To meet the Banks growth requirements and to fulfill the aspirations of employees, avenues for career progression have been numerous. Special efforts have been made to maintain relatively younger employees manning key positions. Keeping this in view the following numbers of employees were promoted to higher grade/scale during the year

YEAR (2008-09) JMG/S-I to MMG/S-II (Officer to Manager) MMG/S II to MMG/S III (Manager to Sr. Manager) MMG/S III to MMG/S IV (Sr. Manager to Chief Manager) SMG/S IV to SMG/S V (Chief Manager to Asst. Gen. Manager) SMG/S V to TEG/S VI (Asst. Gen. Manager to Dy. Gen. Manager) TEG/S VI to TEG/S VII (Dy. Gen. Manager to General Manager) 927 552 220 46 30 10


But there are some negative aspect is also present. In olden days when officer was not found fit for promotion due to inefficiency he was to face stagnation as mild dose of punishment. This used to happen when promotion based on seniority used to take place and management used to give promotion even if there were not adequate vacancies in that scale.

The powers and duties of its officers and employeesAll the officers from JMGS I to TEGS VI grade of the bank, working in branches have certain discretionary lending and administrative powers depending upon their positions. The Board decides the delegation of such powers of various grades of officials. These powers are revised periodically, depending upon the organizations requirement and also Government / RBI guidelines. Whether to sanction a loan or not, is the absolute discretion of the concerned sanctioning authority of the bank and such discretion is exercised, after taking into consideration the relevant facts and circumstances of each case.

The procedure followed in the decision-making process, including channels of supervision and accountability. There is a well-defined system in the Bank regarding decision-making process. The Board takes lending and administrative decisions at various levels from JMGS I to Top Executive grade Scale VII and also by Executive Director and Chairman & Managing Director depending upon their positions as per the discretionary lending powers delegated to them. Branches receive applications for credit facilities and recommend to the appropriate sanctioning authority. In the case of major retail loan products applications are processed at branches and Centralised Credit Processing Cells at select centers. There is a well-defined organizational structure and clear system of accountability based on RBI / CVC guidelines. All credit decisions approved by any sanctioning authority are reported to the next higher authority for control purpose. The system of exercising proper delegation of power and submission of control reports is in place and they are monitored by control officers and through internal inspection


The Baroda SunOur logo is a unique representation of a universal symbol. It comprises dual 'B' letterforms that hold the rays of the rising sun. We call this the Baroda Sun. The sun is an excellent representation of what our Bank stands for. It is the single most powerful source of light and energy. Its far-reaching rays dispel darkness to illuminate everything they touch. At Bank of Baroda, we seek to be the sources that will help all our stakeholders realize their goals. To our customers, we seek to be a one stop, reliable partner who will help them address different financial needs. To our employees, we offer rewarding careers and to our investors and business partners, maximum return on their investment. The single color, compelling Vermillion palette has been carefully chosen, for its distinctiveness as it stands for hope and energy. We also recognize that our Bank is characterized by diversity. Our network of branches spans geographical and cultural boundaries and rural-urban divides. Our Customers come from a wide spectrum of industries and backgrounds. The Baroda Sun is a fitting face for our brand because it is a universal symbol of dynamism and optimism. Our corporate brand identity is much more than a cosmetic change. It is a signal that we recognize and are prepared for new business paradigms in a globalised world. At the same time, we will always stay in touch with our heritage and enduring relationships on which our bank is founded. By adopting a symbol as simple and powerful as the Baroda Sun, we hope to communicate both. Bank of Baroda rose in a new avatar with what it calls the "Baroda Sun" with cricketer Rahul Dravid (in picture) roped in to endorse the brand which now projects itself as a modern and tech-savvy bank. Brand marketers are calling it the impact of cut-throat competition in the domestic market. Faced with rising competition on the domestic front, many Indian companies are increasingly going in for a corporate brand makeover. But, as they insist, it's not merely a logo change but represents a fundamental shift in the way the companies will operate henceforth. According to Sharma, it is the fast-changing society and environment, which is driving companies to go in for a change in their corporate logo and identity. "The change has to be relevant, as the company is related to society and society is changing quickly and that change needs to be reflected," he says. "In fact, consumers are evolving all the time, so it becomes critical for companies to stay contemporary and relevant. A makeover gives a new identity and infuses freshness and is undertaken with an aim of altering perceptions,"


says an official from Synovate India, a market research firm. In most cases, the change in corporate logos is also used to announce a far-reaching change within the company itself. As Meeta Malhotra, Director, Ray + Keshavan Design, which redesigned the Bank of Baroda logo, says, a logo is the face of a company and when you change that face, a company sets a certain level of expectation which it has to meet. "Logo redesign is meant to signal change in a company and is the most effective way to do it," she says. In BoB's case, she explains, the bank was itself undergoing a transformation in its operations and services. "It's a huge exercise, and companies need to communicate that they are changing in a tangible and visible way." A mere logo change without a change in a company's functioning is a meaningless exercise, she adds. The Bangalore-based design house has a five-point test for a company's brand identity: Is it relevant, enduring, sustainable, memorable and unique? If they fail to meet one or more of the above requirements, companies should look at a change. "It is hard to imagine a company changing logos just for cosmetic reasons because it requires such significant investment and change management," says Malhotra Interestingly, companies which are going in for a change in their corporate image can be divided into two those that have already implemented a change in their style of functioning and want to come up with a fresher image to reflect it and those that are set to bring about far-reaching changes within the firm and are announcing those changes through a new corporate identity. A company's logo is perhaps the opening impression of a company in the eyes of its consumers both internal and external. For companies, which grew organically over the last few decades and were often sheltered in an economy that did not allow competition, the importance of the logo or initial impression was lost. Too few players and hugely different product offerings! So no real competition. They didn't feel the need to invest in an image. However, increasing competition and the need of companies to be seen differently from their peers has catalyzed the need for change." says Anisha Shakdher, Founder & Creative Head, and Bounce Design. This is probably the reason why even public sector banks are now going in for an image makeover. While State Bank of India is sprucing up many of its branches, the 97-year-old Bank of Baroda (BoB) is now sporting a new logo and will soon unleash a high-pitched ad campaign? The old logo makes way for a new one, which is a double `B' with a rising sun called `The Baroda Sun.' According to Anil K. Khandelwal, Chairman & Managing Director, BoB, "The new corporate logo is much more than a cosmetic change. It is a signal the bank recognizes and is preparing itself for the new business paradigms in the globalised world." 40

Coinciding with the unveiling of the new logo, the Bank also announced that it would be launching a number of customer-centric initiatives, including IT products and expansion of electronic delivery channels. The uphill task, however, is to create a lasting, perceptible difference in the consumer's mind that its style of functioning too has changed. Otherwise, the whole exercise might be ineffectual. "For instance, if a bank were to go in for a new corporate identity to appear younger and more modern, but its branches are working in the same manner in which they were earlier, the point of the whole exercise of a change in corporate identity would be lost on the consumer. Thereby, a change should not merely be cosmetic," points out Sharma. In other words, a huge bank such as Bank of Baroda, which has over 2,700 branches, would need to implement a change across a large portion of its network to make an impression. "In fact, it is tougher for service-oriented companies to make this transition. And even more difficult for banking ones, since they have to focus on building a relationship with the consumer and in the same breath ask them to use technology for banking, as banks increasingly do not want consumers visiting banks in order to cut costs," says Sharma. On whether the makeover actually makes a difference to the company's sales, analysts say it depends on whether, after the initial "cosmetic" change, the company has been able to infuse the same freshness into its functioning over a period of time. Trademarks or logos are unique symbols that help identify a product, a brand or an institution, but as legendary designer Paul Rand once explained, "a trademark is created by a designer but made by a corporation."

Bank of Baroda features in list of 50 Indias Most Valuable Brand 2009 The Economic Times has published the list of Indias Most Valuable Brands (2009) released out by Brand Finance, a leading global brand valuation firm. Bank of Baroda features in the elite club of 9 Banking and Finance companies in the list. Even though the Top 50 list points to the declining influence of companies from the banking and finance services sector, Bank of Baroda has achieved 34th position as against its 39th position last year. The brand is now valued at 466 US million $, close to 11 % increase from last year. It is worth mentioning that the Brand Finance IMVB study indicates that as long as brands continue to reinvent and deliver good value for money, they will do well.


Domestic Operations Baroda Fixed Deposit AccountWhy just let your money idle, when you can idle it with interest? Depending on the period, our various fixed deposit products help you get the best out of your savings by offering you good interest rates. Enjoy both security and competitive rates of interest on your deposits with any of the following products. For Deposits upto 12 months: Short Deposits For Deposits over 12 months: Fast Access Deposit Scheme BoB Flexible Fixed Deposit Scheme Regular Income Plan Monthly Income Plan Regular Income Cum Recurring Deposit Capital Gain Account Scheme, 1988 Term Deposits Baroda Tax Savings Term Deposit

As Recurring Deposits:General Scheme Baroda Flexible Recurring Deposit Account

Current AccountCurrent Deposits product is ideal for firm, companies, institutions, HUF, individuals etc., who need banking facility more frequently. This is one of the most basic and flexible deposit options, allowing transaction without limiting the numbers.You may choose from:


Baroda Current Account Baroda Premium Current Account (BPCA) Baroda Premium Current Account-Privilege (BPCAP) Baroda Advantage Current Account Current Account rules

Baroda Savings AccountDepending on the nature of the account and the governing terms and conditions, Bank of Baroda offers you under Savings Accounts. Baroda Centenary Savings Account Savings Bank Account Super Savings Account Nagrik Bachat Khata Baroda Salary Advantage Saving Account Baroda Bachat Mitra Business Banking Services Customised services for unique requirements. The small and medium business enterprise is one of the fastest growing sectors in the country. Bank of Baroda offers various products and services that meet the specific requirements of such enterprises and help them grow. In addition to tailor-made products, you can depend on the strength of our nation-wide network and facilities that will enable you to conduct your business smoothly, without geographical constraints. Be it Deposits, Loans & Advances, Collection Services, Working Capital Finance, Term Finance, Non-Fund based Facilities, Trade Finance, Merchant Banking or other such aspects of banking, we have a solution to help your business run smoothly and efficiently.


Personal Banking Service The strength and integrity of relationships. Bank of Baroda believes in the strength and integrity of relationships built with its customers like you. With over 101 years of experience in the banking industry and a wide network of over 3000 branches all over the country, we have always been active in extending financial support and adapting to your changing needs. Our Deposit Products, Retail Loans, Credit Cards and Debit Cards help you with your growing financial needs. With facilities like Lockers we ensure that your valuables are safe with us. Our countrywide branches offer you convenience and ease in operating your account wherever you are. Our 24-hour ATMs enable you to withdraw cash, check your account balance and request for a new chequebook even after banking hours. Faster technology for better service Baroda Internet Banking / Baroda Mobile Banking, our latest Internet and Mobile banking initiatives enable you to operate your account just as you would in any of our branches. You can through the Internet check your balance, request for chequebooks and print account details.

Corporate Banking Services

Supporting corporate growth As corporations grow they feel the need to expand and invest in new infrastructure. External finance is one of the most important sources for funding expansion plans. With services ranging from Working Capital Finance, Short Term Corporate Loans Project Finance to Cash Management and Merchant Banking, Bank of Baroda Corporate Banking offers various options that help fund and enable corporations in their investment and expansion plans. These products also offer merchant banking and cash management solutions.


global presence, large-scale operability, highly networked systems and local market penetration al our customers to reap financial benefits to the maximum.


Treasury Operations

In the changing economic environment of the country in particular and the globe in general, Bank of Baroda was the premier public sector bank in India to set up a Specialized Integrated Treasury now being emulated by other peer banks.

Branch (SITB) in Mumbai and the integrated approach initiated by the Bank in its treasury operations i

Bank of Baroda has consciously adopted a focused approach towards improving efficiency and profitab Foreign Exchange and Derivatives and has made its mark as an important player in the market-place.

successfully integrating the operations of different financial markets, viz. Domestic Money, Inves

The SITB at Mumbai, equipped with the State-of-the-art technology, with modern communication fa compliance of regulatory requirements.

handles all types of financial transactions, both for managing its resources and deployments and ef

Rural Banking Services

Strengthening the rural economy Rural India contributes a major chunk to the economy every year. To give this sector a stronghold on finance and to enable economic independence, Bank of Baroda has special offerings that extend credit facilities to small and marginal farmers, agricultural labourers and cottage industry entrepreneurs. With the objective of developing rural economy through promotion of agriculture, trade, commerce, industry and extending credit facilities particularly to small and marginal farmers, agricultural labourers and small entrepreneurs, Bank of Baroda, over the years, has reached out to larger part of rural India. We extend loans for agricultural activities and a host of services for farmers well tuned to the rural market, and aim to make a Self Reliant Rural India.


International Operations Wide global network

Bank of Baroda started its overseas journey by opening its first branch way back in 1953 in Mombassa, Kenya. Since then the Bank has come a long way in expanding its international network to serve NRIs/PIOs and locals. Today it has transformed into India's International Bank. It has significant international presence with a network of 76 offices in 25 countries including 48 branches/offices of the Bank, 25 branches of its 7 Subsidiaries and 3 Representative Offices in Malaysia, Thailand & Australia. The Bank also has a Joint Venture in Zambia with 11 branches. The Bank has presence in world's major financial centers i.e. New York, London, Brussels, Dubai, Hong Kong, and Singapore.The "round the clock around the globe", Bank of Baroda is further in the process of identifying/opening more overseas centers for increasing its global presence to serve its 36 million global customers in still better way. Recently, its Subsidiary in Uganda - Bank of Baroda (Uganda) Ltd. opened its 8th branch at Kawempe and the Subsidiary in Kenya - Bank of Baroda (Kenya) Ltd. also opened its 8th branch at Nakuru. Bank now has -32- branches in -8- countries in Africa. Bank has plans to establish overseas offices in New Zealand, Russia, Canada, Qatar, Mozambique, Suriname, Kuwait, Saudi Arabia etc. and also open additional branches in UAE, Oman, USA, China, Trinidad & Tobago and Uganda. It has further plans to upgrade its Representative Offices in Malaysia and Australia to branches. Money Centre Branches Seven branches at London, New York, Brussels, OBU Mauritius, OBU Nassau, Dubai and Singapore are our Money Centre Branches, thus offering flexibility as well as good standing.


International Treasury:Bank of Baroda has a strong presence in the Treasury Market in India as well as abroad. The overseas Money Centre Branches undertake the Forex treasury operations on behalf of the customers. All the Forex treasuries at the overseas money center branches are equipped with state of art technology, highly experienced and motivated staff with professional skills. These branches deal in all the major international currencies i.e. US$, GBP, Euro, Yen as well as other currencies. These branches undertake the following treasury related activities: Forex Inter Bank Placements/ Borrowings Sale & Purchase of currency on behalf of customers Forward Cover Bookings Cross Currency Swaps Interest Rate Swaps (IRS) Forward Rate Arrangements (FRA's) Forex Money Market Operation


NRI Services We offer a red carpet welcome to all NRI's to bank with us. As a premier nationalised bank in India, with comprehensive banking experience world-wide, and by virtue of our consistent track record of profit making since 1908,we are confident of meeting all your banking requirements. Our wide network of foreign branches, offices and Correspondent Relations at convenient business locations all round the world, which is the largest among any bank in India, will ensure a smooth and safe banking experience. We continue to cherish our rich ethnic traditional values and culture, during our personal interface. Yet we are speedily repositioning ourselves in the e-millennium era of banking in India, to take care of your changing needs and expectations. Our information technology strategies are directed towards enabling us to provide you with a state of the art customer convenience, thereby facilitating a global banking experience. We understand you, the NRI's, your needs and immensely value your patronage and would like to extend to you our bouquet of products and services. We assure you the best possible banking experience and will ensure that your wealth continues to grow with us. Eligibility - FOR NON-RESIDENT INDIANS ONLY Different meaning under different statutes FERA, 1973 and I.T. Act 1961 had different definitions Includes NRI and other non-resident foreign nationals NRI includes non-resident Indian nationals and also non-resident Persons of Indian origin Under FERA, emphasis in determining residential status was based on purpose of stay outside India and not on duration of stay outside India. Definition of person resident in India as per new legislation, FEMA Earlier definition independent of period of stay Current definition dependent on both 'purpose of stay' and on 'period of stay' as defined in Chapter 1,Clause 2 of FEMA


Definition of NRI: Regulation 2(vi) of FEMA 5 Person resident outside India, who is a citizen of India or is a person of Indian origin Indian citizens working abroad on assignment with Foreign Governments, Govt. agencies or in UNO and its affiliates IMF,IBRD etc. and Govt. officials (both central and state) and other officials of PSU's deputed abroad on assignments or posted abroad including Diplomatic Missions. Indian Students studying abroad are also treated as NRIs provided their stay abroad is for more than 182 days in the preceding financial year and their intention to stay outside India for an uncertain period when they go abroad for studies. Non-resident foreign citizens of Indian origin are treated on par with NRI citizens for the purpose of certain facilities

Foreign Currency Credits The Foreign currency denominated credit facilities are granted to the Indian corporations in India as well as at the Money Centre Branches abroad. Corporations interested in raising foreign currency funds both in India and abroad may contact in India the branches they are dealing with, the Position Maintaining Offices (PMO's/ Authorised Foreign Exchange Branches), Corporate Banking Branches, Industrial Finance branches or any of the major branch in the city. They may also contact the Bank's Regional Offices/ Zonal Offices for the required information/ guidelines. They may contact the International Division, Central Office at Foreign Currency Loans In India (FCNR 'B' Loans). The foreign currency denominated loans in India are granted against the foreign currency funds a bank has on account of FCNR(B) Deposit. These loans are commonly known as FCNR(B) Loans. Bank of Baroda with a wide global presence has a large base of NRI customers/ depositors. This enables, Bank of Baroda pool in from a arge resource base of FCNR(B) deposits and is in a position to offer the Foreign Currency Loans in India under FCNR(B) Plan at very competitive rates.


Foreign Currency Credit outside India With a presence at major financial centers of the world, Bank of Baroda has strong foreign currency resources at Money Centre Branches. This enables Bank of Baroda to arrange for and grant Foreign Currency Credits to Indian as well as multinational corporations at competitive rates. The foreign currency denominated Loans are granted at Money Centre Branches across the globe. The Foreign Currency Loans granted to Indian Corporate are granted as per External Commercial Borrowing (ECB) Policy of Govt. of India.

Mid-sized companies have also joined the bandwagon. The idea behind is to scale up operations, become globally competitive and getting access to foreign markets. They will also require the international Corporate/ Merchant/ Investment Banking Services to arrange the funds as well for other purposes. International Merchant Banking Cell (IMBC) has been set up at BCC, Mumbai to pay focused attention to the international merchant banking needs of Indian corporates with special emphasis on Externational Commercial Borrowing . IMBC has been offering Corporate/ Merchant/ Investment Banking services with a range of products as enumerated below : Arranging/ granting Foreign Currency Loans/ External Commercial Borrowing. Providing whole range of transactional banking services to Indian corporates for Ventures, Subsidiaries abroad at places where we have branches. Offering Foreign Exchange/ Derivative products. Providing Buyers Credit/ Suppliers Credit. Arranging / underwriting/ participating in Syndicated Loan Raising funds for corporates through bilateral loans/ club deals Arranging funds from International Markets by way of Bonds, FRNs, FCCBs etc. Arranging loans from Export Credit Agencies of other countries Advisory services on overseas investments their offices, Joint


Innovative tailor-made solutions to the specific requirements of corporates. Structured financing for procuring specific assets such as rigs, ships, aircrafts etc. Financing and structuring cross border acquisition debt.

External Commercial Borrowings The foreign currency borrowings raised by the Indian corporates from confirmed banking sources outside India are called "External Commercial Borrowings" (ECBs). These Foreign Currency borrowings can be raised within ECB Policy guidelines of Govt. of India/ Reserve Bank of India applicable from time to time. ECBs at Bank Of Baroda (BOB) BOB is very active and is a leading player in granting and arranging various forms of foreign currency facilities through ECB route for the Indian Corporates. BOB focuses on all type of foreign currency credit requirements of Indian corporates in arranging the Foreign Currency Loans. Bank of Baroda , Indias International Bank , having a strong global presence with 60 offices in 21 countries including the major global Financial Centers ( Brussels, Dubai, Hong Kong, London, New York and Singapore etc.) is very evenly placed and have an edge over all others in its capability to arrange/ grant the funds from the international market. BOB has a few decades of experience in arranging foreign currency loans. This long experience and wide presence across the globe brings leverage to BOB to understand the ECB market better thus offer best terms to the clientele . International Merchant Banking Cell (IMBC) With rising activities by Indian corporates in the global as well as back home in India , the quest for cheaper and quicker global fund is growing at a substantial pace. Mid-sized companies have also joined the bandwagon. The idea behind is to scale up operations, become globally competitive and getting access to foreign markets. They will also require the international Corporate/ Merchant/ Investment Banking Services to arrange the


funds as well for other purposes. International Merchant Banking Cell (IMBC) has been set up at BCC, Mumbai to pay focused attention to the international merchant banking needs of Indian corporates with special emphasis on Externational Commercial Borrowing . IMBC has been offering Corporate/ Merchant/ Investment Banking services with a range of products as enumerated below : Arranging/ granting Foreign Currency Loans/ External Commercial Borrowing. Providing whole range of transactional banking services to Indian corporates for Ventures, Subsidiaries abroad at places where we have branches. Offering Foreign Exchange/ Derivative products. Providing Buyers Credit/ Suppliers Credit. Arranging / underwriting/ participating in Syndicated Loan Raising funds for corporates through bilateral loans/ club deals Arranging funds from International Markets by way of Bonds, FRNs, FCCBs etc. Arranging loans from Export Credit Agencies of other countries Advisory services on overseas investments Innovative tailor-made solutions to the specific requirements of corporates. Structured financing for procuring specific assets such as rigs, ships, aircrafts etc. Financing and structuring cross border acquisition debt. Regional Syndication Centres (RSCs) BOB has set up Regional Syndication Centres at Dubai , London and Singapore to exclusively arrange tailor made solutions for foreign currency / services at a competitive price for Indian / non Indian corporates . It has a dedicated , professionally expert and specialist team both in India and abroad with international exposure in the area of arranging Loan Syndication / other services . Contact us at Intending corporate / Institutional clients can contact any of the following offices their offices, Joint


Corporate Financial Service Branches (CFS) Corporate Banking Branches (CBBs) International Business Branches (IBBs) Nearest selected branches Main branch of the city

Pricing : The pricing of the foreign currency loans/ services implies the total cost to the company comprising rate of interest / margin ( it is linked with the risk profile of the intending borrower) arrangement/ upfront fee and other fees. The arrangement fee / upfront fee is a one time cost. The pricing depends on various factors such as the credit rating of the borrower, tenor of the loan, demand/supply position of the foreign currency available, market conditions etc. The prices keep on changing as per the market scenario and are normally valid for a period of -30- days. In addition to the pricing, there are legal/ documentation / out of pocket expenses etc. These are normally in the range of US$ 15,000 or US$ 20,000, but can be higher in some cases. Offshore Banking Give your FOREX earnings a safe home: In an unpredictable financial world, your well earned money needs a safe home. A home where it can grow. Bank of Baroda takes this opportunity to announce the opening of its first Offshore Banking Unit (OBU) in India at SEEPZ, Mumbai With years of experience and expertise in overseas banking we are just one of the few banks that have been granted permission by the Government of India to operate OBU within the country. This comes in addition to our already existing OBUs in Mauritius and Bahamas.

So, when you invest your well earned FOREX with us, you get the expert opinions and services of a


bank which has an international presence in 22 countries through 64 offices and represented by 2800 fully equipped branches spanning the globe. Export Credit (Rs) RUPEE EXPORT CREDIT (PRE-SHIPMENT AND POST-SHIPMENT) : BOB offers both pre and post shipment credit to the Indian exporters through Rupee Denominated Loans as well as foreign currency loans in India. Exporters having firm export orders or confirmed L/C from a recognized Bank can avail the export credit facilities from BOB provided they satisfy the required credit norms. The details of the credit norms can be obtained from the nearest authorised branch of the Bank. Rupee export credit is available for a maximum period of -180- days from the date of first disbursement. The corporates, if required can book forward contracts in respect of future export credit drawals. EXPORT BILL REDISCOUNTING : BOB offers financing of export by way of bill discounting of export bills to provide post shipment finance to the exporters at competitive international rate of interest. The export bills (both Sight and Usance) can be purchased/ discounted provided they comply with the norms of the Bank/ RBI. All exporters are eligible to cover the bills drawn under L/C, non-credit bills under sanctioned limits under the Bill discounting Scheme.

Import Finance Bank of Baroda provides various types of funding/ services to the importers for facilitating the imports in the country. The vast network of Bank's overseas branches/ subsidiaries and Correspondent Banks worldwide facilitate prompt & efficient services to the importers. All the facilities are subject to the prevalent rules of the Bank/ RBI guidelines. The various facilities provided are: Collection of import bill.


Opening of Import L/Cs (Sight/ DA) Financing of import by way of Foreign Currency Loans Issuing Guarantees etc. on behalf of importers. COLLECTION OF IMPORT BILLS: The import bills are collected through the 120 authorised branches at very competitive rates. The Bank has correspondent relationship with reputed International Banks throughout the world and can provide the services to importers who may be importing from any part of the globe. LETTER OF CREDIT: Bank of Baroda offers L/C facility for the purchase of goods in the international market. Being a well-known international Bank of repute, the L/Cs of the Bank of Baroda are well accepted in the International market. With the Letter of Credit of Bank of Baroda, importers can build up better trust/ confidence in their suppliers and develop other business relationship at a much faster pace. The L/C facility can be granted to the importers after assessing their requirement/ credit worthiness/ financial strength and other parameters being to the satisfaction of the Bank. BANK GUARANTEES: Bank of Baroda on behalf of importers/ other customers issues guarantees in favour of beneficiaries abroad. The guarantees can be both Performance and Financial.

Trade Finance Bank of Baroda through its overseas branches and subsidiaries, is very active in financing of Usance post sales international trade bills by way of discounting of the same. With its large foreign currency resources and overseas presence , Bank of Baroda is in a position to offer the most competitive rates for discounting of these bills. The bills under the L/Cs of the most of the Indian Banks as well as International Banks can be discounted at


competitive rates. The Banks / Corporates desirous of discounting the bills under / outside L/Cs can contact the respective overseas money center branches / overseas subsidiaries Corporate Office Bank of Baroda,

LIFE INSURANCES OF BANK OF BARODALife insurance business may take over eight years to break even, but, venturing into life insurance is turning out to be extremely profitable for banks, which are also very aggressive in the marketing strategy. Baroda L&G Life Insurance, the insurance joint venture (JV) promoted by Bank of Baroda, Andhra Bank and the UK insurer Legal and General (L&G), has called for a pitch for its creative and media duties. The life insurance JV, with an initial paid up capital of Rs 220 crore, was formed in November 2007. Bank of Baroda holds a 44 per cent stake, Andhra Bank has a 30 per cent holding and the remaining 26 per cent is held by L&G. The company is poised to launch its products like savings insurance, Unit Linked Insurance Plans as well as pure protection and term products, within a few months from now and plans to empanel three agencies for about three years. For this, the company is inviting presentations from about 25 Mumbai based agencies. Baroda L&G Life Insurance will bank on the customer base of both Bank of Baroda and Andhra Bank to cash in on the already cluttered Indian life insurance segment. The two Indian banks have more than 40 million customers, who could be captive clients for the proposed insurance business. Together, these banks have a network of about 4,000 branches across the country. The JV also plans to benefit from the strong presence of the two banks in the rural and semi-urban markets.Life insurance is a very lucrative business, with private life insurers having pumped in around Rs 25,000 crore into the life insurance segment. Most of the money has come in the past two years when rising stock prices enabled promoters to raise funds from foreign institutional investors


The norms set by the Bank for the discharge of its functions. Corporate Centre decide the rates to be offered by the Bank for the deposits, for different tenures which are displayed in the Banks website and also at the branches. Regarding the advance, again the corporate centre takes a decision on introduction of various loan products and details of which are available in the website as well as at the branches. Corporate Centre also decides about the rates of interest for various advances which again are available on our website and also at the offices / Branches of the Bank. Whether to sanction a loan or not, is the absolute discretion of the concerned sanctioning authority of the Bank and such discretion is exercised, after taking into consideration the relevant facts and circumstances of each case. The rules, regulations, instructions, manuals and records, held by the Bank or under its control or used by its employees for discharging its functions. There are quite a number of documents like manuals, book of instructions, codified circulars, scheme of delegation of powers, proceedings of the board etc. And also the periodical circulars, used by the employees for discharging various functions. (These are all meant for internal circulation and can not be shared with public) A statement of the boards, councils, committees and other bodies consisting of two or more persons constituted as its part or for the purpose of its advice, and as to whether meetings of those boards, councils, committees and other bodies are open to the public, or the minutes of such meetings are accessible for public


The Bank has following Sub Committees of the Board Management Committee of the Board Audit Committee of the Board ALM & Risk Management Committee of the Board Customer Service Committee of the Board Committee on High Value Frauds Shareholders Investors Grievances Committee Committee of Directors Steering Committee on HR

The Public are not entitled to participate on the above Committee meetings and minutes are not accessible to public.




Sales (Rs.Million)

Current Price

Market Change (%) P/E Ratio Cap.(Rs.Millio n) 1.99 -1.07 -0.21 -0.81 -1.83 -0.36 0.08 0.26 10.95 -1.20 0.42 -1.29 -0.86 14.35 7.88 7.81 6.70 5.55 6.40 9.60 5.16 6.78 6.43 5.66 5.07 4.44 1440828.92 285932.07 202192.49 186249.46 160207.50 133351.13 92378.09 74801.47 67592.66 62735.14 60581.88 60227.64 56328.87

52-Week High/Low

SBI Punjab National Bank Bank Of India Ltd Bank Of Baroda Ltd Canara Bank Ltd Union Bank Of India IDBI Indian Bank Ltd CentralBank of India OrientBan Corporation Bank Ltd Indian Overseas Bank Allahabad Bank Ltd

637884.34 193261.63 163473.58 150915.77 171190.54 118893.79 116316.27 68303.30 104551.89 88564.72 60673.52 96414.03 73647.28

2269.45 906.85 385.00 511.30 390.75 264.00 127.45 174.05 167.25 250.40 422.35 110.55 126.10

2500/894 943/286 475/180 563/181 437/144 291/115 140/40 196/64 164/30 296/95 480/156 141/38 144/37


Andhra Bank Ltd Syndicate Bank Ltd UCO Bank Ltd State.Bk of Travancore StBkMysor Dena Bank Ltd StBkBikan Vijaya Bank Bank of Maharashtra

53746.17 95796.37 81213.82 41231.52 32472.76 34474.95 38102.80 52378.25 42915.57

104.35 95.95 55.75 548.25 707.65 83.25 464.90 51.95 50.15

0.34 0.10 -0.18 0.06 2.00 -0.89 0.84 -0.76 0.30

5.36 5.00 4.98 3.63 6.16 4.86 5.04 4.41 4.84

50609.75 50082.86 30626.82 27412.50 25475.40 23878.03 23245.00 22521.25 21590.58

125/37 105/38 62/22 604/176 786/294 93/27 540/168 59/20 53/19

Business Strategies60

BOB intend to enhance our position as a cost efficient and customer focused institution that provides comprehensive banking and related services, with particular emphasis on the following strategies. Implement new initiatives to accomplish total customer centricity. BOB continue to implement new information technology and other initiatives to provide total customer centricity and have made advances in the networking, computerization and interconnectivity of our branches, ATMs and other delivery channels. As part of our strategy to provide our customers with the best on-demand service, BOB have commenced a comprehensive technology enabled business transformation project. BOB have entered into an agreement with Hewlett Packard (HP) to assist us in delivering a uniform, portal-based IT infrastructure to cover both our domestic and international operations. Through this project BOB will implement and manage an enterprise-wide serviceoriented architecture including, among others, core banking, phone banking, Internet banking, call centre, delivery channel integration, risk and performance management, financial analysis and planning, customer relationship management, data warehousing, enterprise general ledger, global treasury, human resources management system and cheque truncation system. The infrastructure will allow us to realign the way in which BOB interact with our employees and conduct business with our customers and business partners. It will also enable us to be compliant with Basel II norms within the prescribed time limit whilst fulfilling the requirements of regulators in various jurisdictions. Our aim is that all our branches and offices be brought under our private network in order to provide our customers with total customer centricity and service their needs on an anywhere anytime basis across the globe. BOB believe this will help us to compete and excel in the increasingly challenging and competitive domestic and global banking environments. Our additional customer service initiatives include providing customer services at certain branches from 8 a.m. to 8 p.m., operating select 24-hour branches, providing value added


services on ATMs and introducing low cost rural ATMs.

Focus on marketing our credit products to large and medium sized industrial units and infrastructure projectsBOB have initiated operational and organizational structure changes to accelerate our credit growth to large and medium sized industrial units and infrastructure projects. Our organizational changes include creating separate internal departments for product development, marketing and credit expansion and establishing a project finance department. Our operational changes include moving large corporate accounts to dedicated corporate finance services branches and sanctioning of hunting limits (preapproved credit limits) for top rated corporations. Through competitive pricing, BOB also plan to increase our share of non-funded and fee based business such as project appraisals, loan syndications, debt refinancing, guarantees and letters of credit.

Grow our international operationsBOB have maintained an international presence for the past 52 years and BOB intend to continue to grow our global operations. Our international branches, Subsidiaries and Associate are focused on providing retail banking, structured products and BOBalth management services and, along with our representative offices, allow us to focus on asset creation and to develop cross border business by providing trade and project finance, remittances, syndications and correspondent banking services. In addition, BOB are looking to grow our global loan syndication business through our dedicated syndication center located in our London branch. BOB recently opened a branch in Leicester in the United Kingdom and a representative office in Bangkok in Thailand. BOB have received approval from the RBI and are awaiting host country approval for the opening of branches in Houston (USA), Hong Kong Bangladesh, Maldives and an OBU at Singapore.


RBI approvals have been received for the opening of new offices in, Canada, New Zealand, Sri Lanka and Trinidad and Tobago and Isle of Man. BOB will continue to look for attractive opportunities to expand our international reach and grow our business outside India.

Continue growing our retail banking businessBOB have identified the growth of our retail-banking sector as a priority business initiative for the past few years. Our dedicated retail-banking department was established in October 2002. Our retail loans have grown from Rs. 27,128 million as at March 31, 2003 to Rs. 63,830 million as at March 31, 2005, reflecting a CAGR of 53.39%. BOB have already intensified our focus on this sector by simplifying our current processes, launching new products and services, establishing specialist personal banking, Baroda Money lexes (dedicated retail product cells) and housing finance branch locations, developing our distribution channels, including ATMs and internet banking, and improving customer service. In addition, BOB believe that there is potential to generate additional revenue growth by focusing on higher value added products and by enhancing cross-selling across our different distribution channels. Increasing the sale of high margin products such as insurance products and selling our depository services will also increase our fee-based revenue.

Strengthen our priority sector banking businessBOB believe that priority sectors (including agriculture and small-scale industry) offer large and potentially profitable growth opportunities. India has large unexploited land resources and a variety of agro-climatic zones. It is one of the largest producers of milk, cereals, vegetables and fruits. Approximately 23.0% of Indias GDP is derived from agriculture. The industry supports approximately two-thirds of Indias population and accounts for 14.7% of export earnings. BOB have 1,709 branches in rural and semi-urban centers and 63

BOB intend to maintain and enhance our position as one of the leading banks for agricultural lending in India. BOB have a nationwide presence in the agriculture and small-scale industry sectors. BOB intend to further expand our agriculture and smallscale industry sector banking activities by establishing more small-scale industry branches. BOB have identified over 500 of our rural branches to target consumers for intensive farm credit lending. BOB see increased potential for credit deployment in agricultural export zones throughout the country. Another aspect of our strategy is to further strengthen our ties with the agricultural community as BOB as related manufacturers. For example, BOB have entered tie-ups with eight tractor-manufacturing companies to promote investment credit, and BOB have also initiated a special scheme for financing the purchase of second hand farming equipment.

Entering new areas businesses, alliances and strategic acquisitionsBOB intend to expand into new lines of business, which are complementary to our existing product and service lines such as life insurance and stock broking. BOB intend to develop these businesses by entering into joint ventures and alliances with leading product and service suppliers and, in some cases, may also make strategic acquisitions. BOB also intend to promote the cross selling of our own and third party products in order to augment our fee-based revenue.

Reduce cost of fundsBOB have achieved a low overall cost of funds through a large base of low-cost deposits, with total deposits representing 85.92% of our funding as of March 31, 2005. Our low cost deposits, both current and savings, constituted 36.45 % of our total deposits as of that date. As of September 30, 2005, our low cost deposits constituted 38.32% of our total deposits. Our total deposits represented 84.78% of our funds as of that date. BOB believe BOB can enlarge our low-cost funding base by leveraging our extensive branch network and large customer base, particularly in the rural areas where many of the 64

deposits are low-cost savings deposits. In particular, BOB are focused on the retail rural section emphasizing low interest savings deposits. Building our corporate image and our Bank of Baroda brand BOB intend to continue to enhance our brand recognition in the marketplace through our brand building efforts. BOB have undertaken various communication and promotional initiatives such as developing and introducing our new logo, appointing a brand ambassador, and launching product focused campaigns. BOB believe that these initiatives, as BOB, will enhance the visibility of our brand name and strengthen our recognition as a premiere Indian bank.



BOB provide loans up to Rs. 1 million to finance the purchase of new and used automobiles. Baroda Two Wheeler loan

Available for all two wheelers, this loan product allows customers to borrow from Rs. 5,000 to Rs. 100,000, secured against the vehicle. The loan is to be repaid in a maximum of 60 months from the date of the loan. Baroda Consumer Durables Loan

BOB provide personal loans up to a maximum of Rs. 100,000 for the purchase of consumer durables. These loans are typically made for a period of up to five years and secured against the durables purchased. Further security is required for loans in excess of Rs. 50,000. Baroda Personal Computer Loans

Available for computer hardware (up to Rs. 100,000) and software (up to Rs. 20,000), our personal computer loans allow individuals, families and small businesses obtain up to date technology.


Baroda Personal Loans and Marriage Loan

BOB offer loans of betBOBen Rs. 20,000 and Rs. 200,000 to customers to cover expenses such as unexpected medical expenses, travel expenses and honeymoon holidays. BOB offer a maximum repayment period of 48 months. BOB also offer is the Baroda Marriage Loan, which gives the flexibility of a personal loan as high as Rs. 200,000 to cover the expenses associated with BOBdding arrangements.

Baroda Vaibhav Lakshmi

BOB extend loans to workingwomen up to a maximum of Rs. 200,000. BOB offer a maximum repayment period of three years. BOB do not take any margin or security for this loan. Baroda Festival Loans

Our Festival Loan facility provides loans up to a maximum of Rs. 50,000. The loans are intended to meet expenses associated with festivals, purchase of gifts and purchase of food grains, oil and other grocery items for the full year. Usual repayment terms of 10 months are offered to customers taking out festival loans. Baroda Advance against Securities

BOB are able to provide advances against national savings certificates, Kisan Vikas Patra, Indira Vikas Patra, Life Insurance Polices, Relief Bonds, eligible Government Bonds and shares.


Baroda Advance against Property

For properties in urban and metro centers, BOB offer loan/ overdrafts against unencumbered property. Professionals, salaried individuals and self-employed businessmen are able to take advantage of this product by borrowing up to a maximum of Rs. 5 million with a repayment period of ten years for overdraft facilities and seven-years for loans. Baroda Doctors Loans

BOB offer an exclusive product to cater to the financial needs of medical practitioners. Under this scheme, an amount up to Rs. 5 million can be availed way of loan and/or an overdraft facility for the purchase of medical equipments, development of clinic, purchase of ambulance etc. Baroda Desh Videsh Yatra Loan

BOB extend loans to finance the expenses that may be incurred in the course of travelling within India or and abroad. This facility is available to salaried or self-employed individuals, professionals and businessmen having regular and stable income. A maximum amount of Rs. 0.2 million and Rs. 1 million may be availed for travel in India and abroad respectively. Such loans are typically repayable in three years. Baroda Loan for IPO Subscription

BOB extend loans up to a maximum of Rs. 1 million to individuals for subscribing to equity shares in public issues. The margin money payable for such loans is 50% of the loan extended. Such loans are required be repaid within 90 days.


Baroda Loans to Pensioners and Defense Pensioners

BOB extend loans to pensioners up to Rs. 0.1 million rising to Rs. 1.5 million for retired defence personnel and their spouses. Baroda Professional Loans

BOB extend loans to professionals and self-employed individuals including, doctors, chartered accountants, interior decorators, architects, practising company secretaries and travel agents. Amounts betBOBen Rs. 25,000 and Rs. 2.5 million may be borrowed BOB under this product. Baroda Traders Loan

The Baroda Traders Loan enables individuals and bodies such as partnership firms and co-operative societies to raise working capital or undertake development of workspace by way of loan or overdraft. Loans under this facility are limited to Rs. 10 million and subject to a maximum term of five years. Baroda Loans against Future Rent Receivable

The Loans against Future Rent Receivables product has been developed following the growth of real estate in various metropolitan and urban centers. Through this facility BOB are able to offer loans secured against the future rental receipts of commercial properties and shopping malls.


Baroda Eco-friendly Gas Kit Loan

BOB provide loans of up to Rs. 25,000 for the installation of eco-friendly gas kits in cars, which are often secured by the automobile or other acceptable security. New Retail Banking Initiatives

As part of our strategy to grow our retail banking business, BOB have undertaken the following initiatives: _ Customizing products for specific borroBOBr groups such as group of employees, teachers, defence personnel, among others, and offering incentives for such borroBOBrs such as concessional rates of interest or waiving processing and documentation charges; _ Rolling-out our Lending Automation Processing Software package in all metro and urban branches to simplify and speed up the authorisation and processing of loans and ensure consistency amongst branches. As at November 30, 2005, Lending Automation Processing Software had been rolled-out in 185 branches of which 71 BOBre dedicated corporate branches; and _ Establishing Baroda Money lexes, which are essentially dedicated retail centres within branches with staff with authority to undertake the processing of loans and make credit decisions. As at November 30, 2005, 62 Moneyplexes had been rolled-out. Money lexes are designed to promote all of our retail products, and will allow us to foster relationships with service providers such as builders, educational institutions, car manufacturers and dealers and white goods suppliers and enter into tie-ups and strategic alliances in the future. _ Establishing ten Centralized Processing Cells in eight metro/ urban centres for speedier appraisal, processing and sanctioning of retail proposals by using Lending


Bank of Baroda - 5 yr Consolidated PerformanceBank of Baroda is fast trying to catch up with its private sector counterparts! While 5yr growth CAGR may seem poor at ~16%, FY08 has seen handsome spurts in growth. Interest Income and Total Income grew by over 30 percent. Bank of Baroda has now emerged as one of the most cost-efficient banks, beating its private sector counterparts HDFC Bank and ICICI Bank and even the smaller and nimbler Axis Bank handsomely. It shows decent margins and return ratios but the stock is still languishing (Apr 2 2009) at less than consolidated book. Want to collaborate with me and contribute towards India Stock Analysis? Strong Capital Base A strong capital base is the number one issue to consider before investing in a lender Bank of Baroda has its Capital Adequacy ratios at ~13 percent, much above the mandatory 9 percent requirement stipulated by RBI. Only 5 years back, Gross and Net NPAs (Non-Performing Assets) were very high. But with a consistent focus on reducing NPA levels, these have been brought down sequentially, year on year, to very comfortable levels in FY08. FY08 Gross and Net NPAs stand at 1.82% and 0.45%, respectively. Financial Leverage is around 16 percent in FY08. It is good to see Bank of Baroda maintaining contingent liabilities at low levels. Derivatives Exposure stood at ~31% of total assets, while total contingent liabilities stood at ~45% of total assets. This is probably one of the most conservative among all banks. Private Banks usually average above 200% of total assets on contingent liabilities. Return on Equity (RoE) and Return on Assets (RoA) These metrics are the defacto standards for gauging bank profitability.

Bank of Baroda's record on profitability needs to see more consistency. After dipping for a couple of years in FY2005 and FY2006 Return on Equity is again showing signs of improvement with FY08 RoE standing at 15%.This is primarily due to some improvement in net margins. Return on Assets is also showing gradual improvement over last 4 years. 71

Efficiency Ratio The efficiency ratio or cost to income ratio, measures non-interest expense, or operating costs, as a percentage of income. Basically it tells you how efficiently the bank is managed. Many good banks have efficiency ratios under 55% (lower the better) Cost Efficiency ratio has seen significant improvements in the last 3 years with FY08 cost-efficiency ratio standing at ~33 percent; beats its private sector peers HDFC Bank, ICICI Bank, and even the smaller, nimbler Axis Bank handsomely and rivals the much smaller Yes Bank. Net Interest Margins (NIM) Another simple measure to watch is net interest margin, which looks at net interest income as a percentage of average earning assets. Track margins over time to get a feel for the trend. Net Interest margins have been around the 3 percent mark. FY08 has shown NIMs coming down a bit to 2.9 percent. Strong Revenues Historically many of the best-performing bank investments have been those that have proven capable of above-average revenue growth While 5yr growth CAGR may seem poor at ~16%, FY08 growth has been good. Interest Income and Total Income growth stands at over 30 percent

Bank of Baroda Q2 profit jumps 60 pct- Public sector lender Bank of Baroda (BoB) reported a jump of 60 per cent in net profit to Rs 634.18 crore for the second quarter ended September over the corresponding period a year earlier.


- The bank had a net profit of Rs 395.29 crore during the September quarter last financial year. - Total income of the bank rose to Rs 4,730.75 crore in the latest quarter of the current fiscal from Rs 4,026.90 crore of the corresponding period a year ago, Bank of Baroda said in a filing to the Bombay Stock Exchange (BSE). - For the half-year ended September 30, 2009, Bank of Baroda registered a net profit of Rs 1,319.56 crore, up 72 per cent compared to Rs 766.14 crore of the same period last fiscal. Shares of Bank of Baroda were trading at Rs 506.70, up 4.10 per cent in afternoon trade on the BSE.





Organizational Structure of Bank of Baroda, Ghantaghar Branch, Ghaziabad

Total Number of employees The Total number of employees in Bank of Baroda is 12. Classes The total number of classes is 2 . a) Skilled work men b) Non working men i) Clerical a. Union Teller b. Head Cashier c. Computer operator / Simple Clerk ii) Sub Staff a. Duftary b. Guard c. Peon iii) Management Teams The number of officers in BoB are a. Branch Head b. Two managers c. 3 officers


Who is accountable to whom? In BoB all the staff members are accountable to the Branch Manager and the Branch Manager is accountable to

Branch Manager

Regional Officer

Zonal Officer

Central Office / Corporate Office



Bank lending in Dec up five-fold over Nov 31 Dec 2009, 0212 hrs IST, ET BureauAfter a sluggish November, bank lending picked up nearly five-fold in December over the previous month. According to the latest Reserve Bank of India (RBI) figures, total loans, including food creditloans to Food Corporation of India for food grain procurementand non-food credit (all other loans) amounted to Rs 29,41,293.07 crore as on December 19. This represents a sequential growth of Rs 34,028 crore since November 27 compared to a growth of Rs 7,698 crore in the whole of November. Of this, non-food credit grew Rs 31,342 crore in December, compared to Rs 5,247 crore in the entire month. In a speech on Tuesday, RBI deputy governor Shyamala Gopinath had said that with the economy posting strong growth in the second quarter of the year, credit demand was expected to pick up. She added that this has already started reflecting in the recent fortnight. Speaking to ET recently, Bank of India chairman & MD Alok Misra and Bank of Baroda CMD MD Mallya had indicated that there were initial signs of credit revival. Going by the credit proposals that we received for December, we are hopeful that the fourth quarter would be better than the preceding three quarters, said Mr Misra. There are signs of revival in credit demand and it is seen across sectorsinfrastructure, SME and retail, Mr Mallya pointed out. Oriental Bank of Commerce CMD TY Prabhu said that as of now credit demand is seen primarily from the agriculture sector.


In the second quarter ended September 2009, many banks, including State Bank of India, Bank of India, Union Bank of India and Bank of Baroda, had reported sanctioning large loans worth Rs 20,000-30,000 crore to the infrastructure sector. However, the borrowers have not sought disbursal for these loans.

Bank of Baroda to open over 300 branches next fiscal N.S. Vageesh Chennai. Dec. 20 2009Mr M.D. Mallya, Chairman and Managing Director of Bank of Baroda, is described by his colleagues as a down-to-earth person and a thorough gentleman'. They say he has a good grip on the business and has built on the contributions made by his predecessors. He has taken the bank forward instead of undoing their initiatives. Mr Mallya's academic credentials are interesting. He did his Engineering graduation from REC Surathkal, and then did a management program at the Indian Institute of Science before joining the banking world three decades ago. While acknowledging the contribution of his background in giving him analytical skills, Mr Mallya tells you that what a banker needs most is common sense. That point is highlighted a few moments later when we discuss new business being acquired by the bank. He points out that the bank must chase profits rather than business volumes. He carefully monitors the sustainability' of the business by looking at weekly growth figures submitted by his officers rather than quarter-end figures which can often be dressed up.


QUESTIONS ASKED TO THE IT MANAGER OF BOB: Which technologies are going to be the key drivers in banking in the coming days?Our technology initiatives are focused on the customer. Our Business Transformation Program, encompassing technology, is a customer centric initiative to offer the convenience of banking on a 24x7 basis, at all major centers in India and abroad. This would be done through deployment of the core banking solution integrated with delivery channels like the ATM, Internet, phones, mobiles, kiosks, and call centers. Mobile technologies will play a very dominant role, as they provide convenience and ease of use. In the indian banking space it will broaden the meaning of 'anytime, anywhere' banking to customers. With increasing mobility of the Indian workforce, our customers want more information on the move. Besides SMS-based information on their bank balance, they also need information about the nearest ATM/branch on their mobile. While banking transaction on the mobile is already a reality in India, the integration of barcodes and technologies like RFID will bring on a revolution. Mobile phones used in European countries will be introduced in India shortly, where the ATM will be able to connect to the phone and carry out banking transactions.

Your presence is growing in both India and abroad. What then are your main IT/telecom requirements?What is your investment plan for 2008-09? We are looking at network expansion to remote branches where terrestrial links are not available. We are also planning to explore alternative links like RF/VSAT. Migration of our existing branches to a centralized banking system will continue as a focus area. However, through unified communication systems, we wish to introduce a videoconferencing system for our customers/branch officials seeking experts' opinion from a centralized pool. This could be for portfolio management, credit options, etc. We are also exploring various alternatives for our ambitious overseas expansion. The time to market, reliability, and costs are major


concerns. We had built our global data center in Mumbai for running our centralized banking solution and other applications for all our branches across India and other countries on a single platform of technology. The data center functions as a central data and application hub of the bank for both its domestic and international operations. The center has been designed and implemented by our technology partner HP, meeting all attributes of a tier-3 data center and having certification capability for ISO 27001. When we started the data center, it was in a rental space. We are shifting this to our own facilities, and this forms a large chunk of our expenditure. We are also planning to make it green, aimed at contributing to the ecosystem. Our existing data center was designed considering the vertical servers. With the invention of blade servers, which are horizontal and have a very high computing density, the entire thermodynamics of the cooling system at the data center has changed and, as the research indicates, it is extremely important to look at an alternate design. With the introduction of the green data center, we will not only save on energy bills, but, more importantly, will contribute to the ecosystem and join the growing list of organizations concerned about ecology. We are also planning to set up a near site data center. This is aimed at ensuring onlinereal time duplication of financial data to ensure 100% recovery. The other focus areas include virtualization, data archival and data cleaning.

The uniqueness of your IT and telecom infrastructure?The IT infrastructure is mission critical in our bank because our 1,600 plus domestic branches and 43 branches in 14 countries are running on a common platform, using centralized systems through the IT infrastructure. Our ever-expanding ATM network and a vast card base with merchant establishments are all linked through this infrastructure. Our value added services like e-banking, RapidFunds2India, utility bills payment, and eticketing depend on the infrastructure. Being the banking sector, our services are essential to our customers at any time and place. Our presence in different time zones and 24x7


operations are supported by the IT infrastructure. The intra-bank STP is possible through this infrastructure. Now that convergence is taking place in ICT, how important would it be for your sector? The banking sector is completely dependent on ICT. We expect that with the convergence of these technologies, the operations will move toward self-service, and, thus, will substantially bring down the cost of transaction with improved customer convenience. There will also be a lot of savings on deployment, maintenance and operational cost of technology within the organization.

How do you handle the IT risks and security issues?IT security issues are handled through a well-defined information security management structure adopted by the bank, working at strategic, tactical and day-to-day operational level. At the implementation level, the bank has deployed various advance security mechanism and best-of-breed products like centralized AV solution, firewalls, IDS, RSA tokens, ADs, SSL certificates, SSO, DR solutions, among other. Security services where the bank does not have the required competence have been outsourced to SI, who are implementing controls as based on the security management directives.

What has been your experience in terms of services delivered by the service provider?Our experience is reasonably good. It largely depends on a clear understanding of expectations, backed by properly defined and documented SLAs. However, the industry has to mature in terms of their commitment for deliveries, which, in the absence of a fast and strong legal system, remains only at the contractual level. For instance, when we enter into an agreement, we meet the marketing team of a vendor which promises the heaven. But when they start delivering, our interaction is with the execution team, who start reading the fine prints of the contract rather than the spirit of the relationship. We also feel that lack of appreciation of virtues and follies of technology by conventional business owners continue to be the biggest problem in unlocking business values. Besides, integration of heterogeneous technologies to provide flexibility in delivering 82

services is a technological challenge. Ultimately, to derive maximum value out of IT investments, the technology has to be embedded in the business strategy of the organization. Through active participation of business leaders in making IT investment decisions, we try to ensure that all IT and telecom investments are linked to the business goals. Our outsourcing model is BOT (Build, Operate and Transfer). We have adopted the system integrator approach, where the identified SI is responsible for designing and implementing an end-to-end solution, confirming to functional requirements and laid down SLAs.


Excerpts from the interview:What are your plans for branch expansion? As of now we have 3,033 branches pan-India. We have already opened 120 branches in this fiscal. We plan to open 80 more in the next four months. Going forward, we have applied to the RBI for opening 250 branches in Tier-I and Tier-II centres. So in fiscal 2010-11, we will probably open over 300 branches. The basic idea is to be present in all district centres and in places where we are not adequately represented. How have these new branches performed? The business that has been generated by these new branches has been substantial. On an average, each branch would be able to mop about Rs 20 crore of business in the first year of its existence. Therefore, from the point of business expansion, it is a remunerative work to do. Further, if I analyse the business mix, especially under deposits, about 44 per cent of it is from CASA (current account and savings bank accounts) which is a substantial improvement over our overall CASA and our existing record. The branch opening that we are doing is also happening where we are well represented. For example, in Gujarat, we have a good presence. But we are still opening branches there where it will add to our strength and synergy. What about your presence in the southern region? What is the potential that you see here? In the southern region, we have about 325 branches in the four States. We have opened about 45 branches here in the last one-year and hope to open another 75 branches over the next one year to take our network here to 400 branches. We have already identified centers where we expect substantial business. To give you an example, we opened a branch in Sriperumbudur (a major industrial hub) in June and opened a branch in Kanchipuram recently. If I take just these two branches, I expect a business of Rs 100 crore by March 2010. And I am not talking about bulk business. I want sustainable and normal retail business. I am talking about a number of centers like this. We have a 84

network of branches here and we have a footprint in the south. So, opening new branches and getting business is not difficult at all. How is your bank affected by the wage agreement between IBA (Indian Banks' Association) and bank unions? We have been providing 17.5 per cent for wage arrears from the day, the old agreement ended. Coincidentally, it has been the same number that has been agreed to. Therefore, we are not impacted either way. There is no impact on our Profit and Loss account in terms of extra provisions. How has your bank been impacted by the crisis in Dubai? Dubai has been facing a bit of slowdown for the last couple of months. The recent developments that you are talking about are only one of the triggers. We were well prepared. We did not make any investment in real estate during the last one-and-half years. We do not have any issue whatsoever. The little exposure that we have was contracted more than two years ago, when rates were low and those projects are nearing completion. In any case, we have been cautious. Our gross NPA is about 0.4 per cent and our net NPA is almost negligible. So I don't see any problem there. What has been the impact of restructuring of distressed assets in your domestic operations? In terms of percentage of restructured assets to total loan book size, it is one of the lowest in the industry at about 3.2 per cent. But more importantly the restructured assets are performing well. The restructuring has been restricted to re-schedulement of interest and these have been prompt. There has not been much of interest funding or hair-cuts for the bank. The evidence of this is that these restructured assets have not turned into NPA in September or till now. Our delinquency rate has been pegged at 1.04 per cent (when the international benchmark is about 1 per cent). In a difficult economic scenario, if we have been able to contain our NPAs (non-performing assets) at these levels, that indicates the quality of our assets.


What are your capital raising plans? As of September 2009, our capital adequacy ratio was 14.67 per cent, which is significantly high. In that, Tier-I was 8.8 per cent which was again quite high. We have sufficient headroom in both Tier-I & II to raise about Rs 10,000 to 12,000 crore. Factoring in a credit growth of 25 per cent, we can maintain our CAR (compounded annual return) at above 13 per cent and higher than our internal benchmark of 12.5 per cent. In the current quarter, we have risen about Rs. 600 crore in Tier-I capital through perpetual bonds and this has taken our CAR beyond 15 per cent. So we can manage quite comfortably for the next two to three years with this.


CONLUSION Bank of baroda an International bank of India. As the tag line of the bank suggests it is the bank which has stepped in the global market and has left its foot prints everywhere. Bank of baroda is an organization which had believed in the saving that every one has to change with the time. BOB changed its logo in 2005 and started its new journey. While visiting the BOB and after taking to the staff members we have found that BOB has reached the Zenith today. It has also been ranked as the top 25th organization by fortune 500 2009 companies. BOB has always provided the good services and hospitality to its customers the all branched have been applied with core banking services. Most of the branches have 12 working hours. From the journey of BOB till date, our group has come to a conclusion that BOB has struggled and survived only due to its mission and vision; its organization structure and also due to its business strategies. Being the budding managers of the future we learned that every organization has to accept the change at some point of time to be the market leader. BOB has given a new meaning to the banking by understanding the needs of its customers. It has also provided a privilege to India by establishing its branches abroad. Lastly, we would like to conclude by saying that BOB is a gem to India. An organization writing new stories


RECCOMENDATIONS After studying about BOB our group would like the following recommendations: BOB needs to increase its number of ATMs in the country. Especially in metropolitan cities. This is because today people dont like standing in queues for withdrawing money. Bank of Baroda did very well when Rahul Dravid was endorsed as its brand ambassadors. Today BOB has no ambassadors. Therefore it should endorse someone as their icon. BOB is not very much liked by the youths of the country. The middle aged and old aged people use it more. Therefore BOB should now concentrate on young generation. It has a huge market in them.





Our teams photograph with Branch manager of BOB and their employees


Group photograph with some other employees of BOB.





Robbins Stephen P., Judge Timothy A., Sanghi Seema, Organizational Behaviour 12th Edition Bovee,Thill, and Schatzman , Business Communication Today, 9th edition Aswathappa K., Essantials Of Business Environment, 6th Edition Baroda Next; Annual Report 2008-09


GLOSSARY BSEBombayStockExchange OBUOffshoreBankingUnit IPOInitialPublicOffering ISOInternationalorganizationforstandardization HRDHumanresourceDevelopment DGMDeputyGeneralmanager AGMAssistantGeneralManager HRMHumanResourceManagement IRS SME CAGR CMD ATM DR Internal Revenue Service Small and Medium Enterprises Compound Annual Growth Rate Chief Managing Director Automated Teller Machine Death Rate BSRBBankingServiceRecruitmentBoard GMGeneralManager

DEMOGRAPHIC DIVIDEND - The demographic dividend is a rise in therate of economic growth due to a rising share of working age people in a population

ORGANISATIONAL CULTURE - Specific collection of values and normsthat are shared by people and groups in an organization and control the way the interact with each other.






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