How Digital Disruption Is Redefining Industries SAP ... Digital Disruption is...How Digital Disruption Is Redefining Industries SAP Business Transformation Services ... Expected Digital disruption per industry ... travel 74% Consumer ...

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  • Giuseppe Bruni - Head of BTS South East Asia and India 28 November 2016

    How Digital Disruption Is Redefining Industries SAP Business Transformation Services

    Customer

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 3 Customer

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 4 Customer

    Transforming to Digital

    1. Digital has already happened

    2. A Framework to Help you Undertake your Digital Transformation

    3. Experience of companies who have used the Digital Framework

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 5 Customer

    Do you perhaps know all of these faces?

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 6 Customer

    or are their companies better known to you?

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 7 Customer

    Ma Huateng

    WeChat

    Jack Ma

    Alibaba

    Jan Koum

    Whatsapp

    Steve Jobs

    Apple

    Brian Chesky, Joe Gebbia &

    Nathan Blecharczyk

    Airbnb

    Travis Kalanick

    Uber

    Elon Musk

    PayPal

    Jeff Bezos

    Amazon

    these individuals and their companies are shaping the Digital world

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 8 Customer

    These digital giants are creating new competitive business models

    Taxi sector

    Community

    banking

    Payment

    methods

    Book

    market

    Music

    distribution

    Cloud

    Business

    Logistics

    Mobile

    Software

    Music

    Retail

    Transport

    challenging changing world of transforming

    inventing

    redefining revolutionizing

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 9 Customer

    Digitalization is shaping the corporate landscape

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 10 Customer

    75 years

    38 years

    13 years

    3.5 years

    35 days

    t

    TV

    Why is agile innovation so important? Market diffusion of ideas by years to reach 50 million users

    19 days

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 11 Customer

    Expected Digital disruption per industry

    Source: Interview with 1.200 Executives - .Forrester The Digital Business Imperative, 2014

    86% Insurance 83% Education and social

    services 83%

    Banking and financial

    services 82%

    Government and non-

    profit

    81% Media, entertainment,

    and leisure (excluding

    travel) 81% Retail and wholesale 78% Tele-communications 77%

    Professional and

    business services

    Utilities 77% Healthcare 76% Transportation and

    travel 74%

    Consumer packaged

    goods 72%

    Technology products 70% Pharmaceuticals and

    medical equipment 70%

    Oil, gas, mining, and

    chemicals 65%

    Construction and

    engineering 63%

    Industrial products 60%

    Massively disrupted

    Moderately disrupted

    Somewhat disrupted

    Digitalization is an inevitable trend.

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 12 Customer

    BENEFITS

    Profitability Virtual Assets

    Agility Real Time

    Customer Loyalty Segment / Lot Size of 1

    Employee Loyalty War for Talent

    DRIVERS

    Technology

    Funds

    Servitization

    Behavior

    Entry Barriers

    DIGITALIZATION AREAS

    DIGITALIZE

    BUSINESS PROCESSES

    DIGITALIZE

    BUSINESS MODELS

    DIGITALIZE

    WORK

    DIGITALIZE

    PRODUCTS

    Digital isnt new but Digitalization of Businesses IS!

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 13 Customer

    Run Live with SAP

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 14 Customer

    SAP HANA Platform

    Assets and the

    Internet of Things

    Customer experience

    Omnichannel

    Supplier collaboration

    Business networks Workforce engagement

    SAP HANA

    Cloud Platform

    Digital core

    SAP offers the only end-to-end digital business solution SAP S/4HANA enables digitization across five business pillars

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 15 Customer

    What Are Your Peers Asking BTS?

    Where are the business opportunities in the new

    digital economy?

    What is the required business model to realize

    business digitalization opportunities?

    How do we realize our new business model and instill an innovation culture into

    our organization?

    How do we need to adapt our business strategy to

    be successful in the digital world?

    Which enterprise architecture is required to

    implement our digital strategy and how do we

    realize it?

    How do we transform our current business into a

    digital business?

    How do we articulate the business value of our

    planned investment in digital?

    How do we quantify and measure the business

    KPIs of our digital transformation?

    Which governance is required to ensure the

    expected business value from digital is realized?

    ?

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 16 Customer

    What is the required business model to realize

    business digitalization opportunities?

    How do we realize our new business model and instill an innovation culture into

    our organization?

    Where are the business opportunities in the new

    digital economy?

    Digital Dream Zone

    Business Model Design

    Business Model Implementation

    How do we need to adapt our business strategy to

    be successful in the digital world?

    Which enterprise architecture is required to

    implement our digital strategy and how do we

    realize it?

    How do we transform our current business into a

    digital business?

    How do we articulate the business value of our

    planned investment in digital?

    How do we quantify and measure the business

    KPIs of our digital transformation

    Which governance is required to ensure the

    expected business value from digital is realized?

    Digital Strategy

    Enterprise Architecture &

    Roadmap

    Business Transformation

    Value Proposition

    Value Design

    Value Governance

    SAP BTS : We Help Customers Business Transition Into The Digital World

    Business Innovation

    Re-imagine Design Transform

    Digital Architecture

    Value Generation

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 17 Customer

    Business Model

    Pilots / Prototypes

    Innovation CoE Design

    Innovation Roadmap

    Implemented business

    model

    Innovation CoE

    Innovation enabled

    organization

    New radical business ideas

    New digital working models

    New digital capabilities

    Digital Readiness

    Market/Competitor Analysis

    Digitalization Opportunities

    Vision, Mission, Objectives

    Business Processes

    Organization & Governance

    People & Skills

    Solution Architecture

    Transformation Roadmap

    Program Mgmt.

    Organization Change Mgmt.

    People Enablement

    Risk management

    CCoE/ICC/OCC Setup

    Benchmarks

    Value Driver & Potential

    Investment Needs

    Business KPIs

    Business Case

    Value Realization Plan

    Governance Framework

    Governance

    Executive Dashboards

    Value Mgmt. Office

    SAP BTS : We Help Customers Business Transition Into The Digital World

    Business Innovation

    Re-imagine Design Transform

    Digital Architecture

    Value Generation

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 18 Customer

    Innovate Reimagine Transform Operate

    Open-minded

    Creative

    Desirability-focused

    Avoidance of habits

    Be unafraid to say no

    Fail early, fail cheaply

    Leverage supporters

    Avoid too early decisions

    Plan-build-run philosophy

    On time and on budget

    Rational thinking

    Avoidance of failure

    Focused on operating

    expenses

    Get-things-done attitude

    Continuous improvement

    Avoid disruption

    The designer The innovator The transformer The operator

    From reimagination to operation Digital transformation goes far beyond the MBA-trained mind

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 19 Customer

    Business Model Implementation

    Business Transformation Management

    Value Governance & Dashboards

    Digital Dream Zone

    Digital Strategy

    Value Proposition

    Business Model Innovation & Design

    Digital Enterprise Architecture & Roadmap Design

    Business Value Assessment & Design

    TRANSFORM

    The BTS Approach to turn Ideas into Business Value

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 20 Customer

    Consulting Development Support Education

    Next Generation of MaxAttention

    ICC OCC

    SAP Mission Control Center

    Simplify and Innovate With proven Best Practices All deployment models

    Advise / Plan Build / Launch Run Optimize / Adopt

    For continuous innovation

    Learn

    Extend

    Engage ActiveEmbedded MaxAttention

    Re-imagine Design

    Transform

    An End-to-end Coverage of Your Digital Journey

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 21 Customer

    Customer Example: Future Business Model Create the smart, small shipping provider of the future

    Business Situation:

    $4 billion revenue, 4.000 employees

    70+ lines, all major trade routes

    170+ offices in 100+ countries

    Business Challenges:

    Vessel overcapacity pressure on cost/rates

    Industry consolidation

    State subsidies affecting commercial dynamics

    Engagement Approach:

    Re-imagine business model

    Create new business services (revenue)

    Modernize IT landscape

    Re-imagine Business Model with SAP BTS BIT

    11 Business Concepts

    6 Business Model

    Design Workshops

    100+ Business

    Participants (incl. CEO)

    100+ Business

    Ambassadors mobilized

    20+ Interviews with end-customers

    28 Business

    Prototypes

    4 Continents

    104 Value

    Propositions

    1 Design Thinking

    5 Business Models

    APPROACH

    CUSTOMER OUTCOMES

    Business Model

    Innovation & DT

    80 Consulting Days

    Business

    Innovation

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 22 Customer

    Business (Viability)

    People (Desirability)

    Technology (Feasibility)

    Digital Business Modelling How to create a digital business model

    Network View

    to identify stakeholder

    relationships

    Enterprise View

    to describe how an organization

    creates, delivers, and captures

    value

    Business

    Innovation

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 23 Customer

    People

    Businesses

    Things

    Cloud

    Data

    Use the proven

    success stories of

    digital companies

    Inspire ideas for your

    digital transformation

    (Maturity Model)

    Transfer the business-

    model concept using

    value drivers to inspire

    more detailed ideas for

    single business-model

    elements

    (Design Thinking@BTS)

    Identify new digital

    services you can

    offer to your

    customers

    (business-model

    canvas)

    Find the technology

    enabler to implement

    your digital business

    model

    (EARD)

    Reimagine your business models routinely

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 24 Customer

    Customer Example: Supply Chain Business Assessment Design the supply chain of the future

    SITUATION

    Revenue: 4,4 bn (2015)

    Employees: 24,400 FTE

    #3 Consumer Appliance company in EMEA

    Countries: 100

    Industry: Household Appliances & Consumer Electronics

    SOLUTION

    Align on the best practices and the value potential of Demand-Driven Supply Chain Management (DDSCM)

    Share the BTS perspective on CP industry challenges and best practices with regards to DDSCM

    Provide insights into SAPs vision/ innovations in SCM

    Analyze the customers global supply chain maturity in DDSCM in order to identify areas for improvement with high perceived value potential

    Build a supply chain transformation roadmap for the identified improvement areas

    Plan and agree on next steps

    BUSINESS CHALLENGES

    Multiple divisions & geographies

    Rapid growth by acquisition

    Diverse new cultures of acquired entities

    International expansion beyond the traditional local market

    Diversity in supply chain practices

    Opportunities to optimize and align supply chain management

    BTS Approach

    Design-Thinking workshop with the customers SCM business experts

    Management meeting to discuss an initial roadmap, agree on quick wins and decide on a DDSCM assessment

    Business requirement workshops conducted to analyze specific pain points regarding prioritized quick wins (Supply Chain Visibility and Demand Prioritization).

    Developing an insight into the most promising improvement areas across business entities and geographies and a roadmap to realize benefits

    Support the customer during the implementation of the roadmap

    Digital

    Architecture

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 25 Customer

    Supply Chain Strategy and Design Digital Supply Chain Innovation

    Digital

    Architecture

    DIGITAL SUPPLY CHAIN INNOVATION

    SUPPLY SIDE / TECHNOLOGY PUSH DEMAND SIDE / CUSTOMER PULL

    Mobility

    Today, mobile devices are the primary method of internet access.

    Cloud Computing

    Any access, any workload anywhere.

    Social Networks

    Billions of users provide a new source of data relevant for business.

    In-Memory and Big Data

    Exploding volume, variety, and velocity of data, new processing capabilities.

    Internet of Things

    Availability of cheap sensors everywhere.

    Omnichannel Commerce

    New demand streams and customer requirements driven by the internet.

    Real-time Business

    Decisions in real-time, merge of planning and execution levels for coping with volatility and dynamics

    Segment of One

    Precise targeting of customers, personal recommendations, individual products.

    Global Demand and Supply

    Managing worldwide distributed supply networks for global markets.

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 26 Customer

    Customer Example Value Governance based on 4-Panel approach

    Increase value out of existing SAP installations by decreasing the number of legacies, usability improvements, continuous process improvements and improved access to data

    Jointly exploit business focused innovations making use of new technology

    Get more value from recent SAP developments through portfolio optimization

    Reduce operating costs by 25% & achieve top quartile operations

    Each panel has a set of dedicated objectives and targets to be reached, as well as a governance model that ensures accountability at all levels.

    Optimize Exploit

    See Shell's CFO Simon Henry, CIO Alan Matula and SAP's Member of the Executive Board Rob Enslin providing insights.: https://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-sap

    Value

    Generation

    Run Better (Operate)

    Extend Use (Invest)

    Use Better (Harvest)

    Build New (Innovate)

    https://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-saphttps://www.sap-tv.com/video/#/34851/shell-accelerates-transition-into-the-cloud-with-sap

  • 2016 SAP SE or an SAP affiliate company. All rights reserved. 27 Customer

    What can YOU do?

    Revisit your Strategy for Digital

    Be bold and re-imagine your Business Model

    Update your IT Roadmap & Enterprise Architecture

    Adopt Value Management to drive value from Digital

  • 28

    Giuseppe Bruni Head of CxO Advisory SAP South East Asia and India

    30 Pasir Panjang Rd, Singapore 117440, Singapore M +65 9002 3502 E giuseppe.bruni@sap.com

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