Hannah Gray Kate Gutierrez Haley Hirai Ayaka Hong Kelsey Honz Tashi Kerr Cheyenne Knowles

  • Published on
    20-Mar-2016

  • View
    34

  • Download
    0

DESCRIPTION

Hannah Gray Kate Gutierrez Haley Hirai Ayaka Hong Kelsey Honz Tashi Kerr Cheyenne Knowles Jordyn Neerdaels Krista Shogren Emily Weaver. Strengths Uniquely positions itself as the only organic & vegan bakery in Eugene Caters to specific dietary needs - PowerPoint PPT Presentation

Transcript

  • Hannah GrayKate GutierrezHaley HiraiAyaka HongKelsey HonzTashi KerrCheyenne KnowlesJordyn NeerdaelsKrista ShogrenEmily Weaver

  • SWOT Analysis

  • Research MethodsOnline Survey

    Focus Group

  • Online SurveyQuantitative Research

    8 multiple choice questions

    Distributed via facebook & email

    149 Responses

  • Focus GroupQualitative Research

    12 participants (7 females, 5 males)

    Participants were asked a variety of questions about dessert cafes

  • FindingsOnline Survey29% never heard of Sweet Life4% never heard of Voodoo Doughnuts76% never heard of The Divine Cupcake58% said there is not a negative connotation towards vegan and organic ingredientsFocus GroupHeard of Voodoo Doughnuts and Sweet Life through word of mouthOpinions on organic and vegan desserts in terms of taste and qualityMore willing to go to places with a coupon

  • Recommendations1. Advertise in student coupon book

    2. Create Instagram and Pinterest accounts

    3. Cater fraternity & sorority events

  • QUESTIONS?

Recommended

View more >