Go on a Treasure Hunt – Where is the money?
Go on a Treasure Hunt Where is the money? . Presenter: Area Directors. Fundraising in Difficult Times. Keep enthusiasm Stay visible Diversify your funding sources Put your fundraising program under the microscope Dont pull the plug-- but do slow down - PowerPoint PPT Presentation
Go on a Treasure Hunt Where is the money? Presenter: Area Directors** Fundraising in Difficult TimesKeep enthusiasmStay visibleDiversify your funding sources Put your fundraising program under the microscopeDont pull the plug-- but do slow downKeep up your marketing and PR Team ActivityForm teams of five and list: (1) Whats working and why (2) Whats not working and why - 4 minutes - **5 Steps of Donor EngagementGetting to know the donorGetting InvolvedFinancial SupportAccess to their NetworkA Major GiftTeam ActivityShare your success stories of donor engagementSummarize for a 1-minute large group presentation - 4 minutes -**Baby Boomer Women and Cause MarketingStories of real people in difficult situations will trump the latest gadget for womenWomen are ensemble players; think we not meSee themselves first as members of a communityDriven by empathyInterested in belonging*Why Older Donors MatterSeniors 65 + will grow to 1 in 5 by 2030People 50 and over make up 24 % of US populationAs of 2012 53% of US adults 65 + use the internet or email49% of seniors who are online in 2012 have Face book accounts*Team ActivityDescribe how your plans for 2013-2014 will grow membership and increase fundraisingWhat resources do you need to be success?How can you help other clubs be successful?- 4 minutes - *Coin canistersPinupsPurchase-triggered donationsShopping dayFace book likesFive Best Cause Marketing Programs for Local Nonprofits Happy Treasure Hunting*10:35Lets share our best ideas as we answer the question, Where is the money?How often do we feel like we spent a lot of time and our own money on a fundraiser and yet cleared a smaller amount to fund our projects and goals than we needed or wanted?Are we repeating ourselves? Are we discouraged? Or are we re-energized in 2013? Dont become or sound desperate. Instead, emphasize to your donors that every year, good or bad, your needs continue. The donor will pull back if they think that you, the fundraiser, has doubts.Its hard to get back on the list if you are dropped. Keep cultivating you r contacts.Identify all types of financial support. Avoid depending on one or two major donors or foundations. Most charitable giving is made up of small donations. Use the internet to reach more people. The cost is low so that donations can be smaller. Those add up quickly.Determine which fundraising programs work best and are the most efficient in terms of resources. Then cut the least efficient one and shift those resources to the ones that are doing the most good. Maybe that big special event eats up precious time and resources for very little return. Or the product sale you started last year just doesnt seem worth the time and effort. But, dont let the money and volunteer time you use in those efforts just dissipate. Put them to use by expanding the annual campaign or making more major donor calls or doing another planned giving seminar.Be aware of the economyBuilding buzz about your good work will help you with your donors. The more they know and see your name about, the more likely they are to contribute to your cause. Work with people from other clubs and compare notes. Work quickly so we can cover a lot of ground. Think of your fundraising activities. List on a flip chart whats working and why and whats not working and why. Select a spokesperson for the report out. Facilitator keeps time for the time activity. Presentations should be one to two minutes at the most for each team.Ask each team to report only new data and not to repeat has already been said. It might be a good idea if the ADs collect the results from all workshops so we could put it on the District website later. 1. Getting to know you. The first step of donor engagement is getting to know the donor, and letting them get to know you. This step often takes the shape of a non-ask event, an introductory meeting set up by a friend of the organization, or attendance at a meeting or function.. It is a chance for the donor to hear about your mission, your work, and your successes.2. Getting Involved. The next step is inviting your prospects, who have already gotten to know your charity to get involved. This might be by making a donation, but some prefer to get prospects involved as a volunteer, or for their advice and ideas. Most prospects will be pleasantly surprised to hear you ask for their advice on building a stronger organization, or for their help working the registration table at your next event. Let the donor lead.and let them decide how they would like to get involved. Ask: how would you see yourself getting more involved with our work? (3) Time to ask for a small gift, either as part of an event, a fundraising campaign, or annual appeal. (4)Once someone does make a gift to your non-profit, keep them engaged aas volunteers and advisors. Stay in touch with them, and continue to answer any questions that they have. This could take a number of paths.(5) Now can take to next step. Participants work with the same team. They select a new scribe and presenter.The facilitator keeps time and calls for the reports in a different order than before.Again ask them not to repeat what has already been said.It might be nice to save their work to later put on the District website.Men pay less attention to people while women are people powered. Stories or real people in difficult situations will trump the latest gadget for women.Men are soloists while women are ensemble players. For men individuality, freedom, autonomy, and independence are valued. Women see themselves as part of an ensemble group. They think we not me.See self first as members of a community, then as individuals. They feel responsible to people who need help and they open their wallets as well as their hearts.Empathy. Women are not as interested in winning as they are in belonging and being understood. Wish to be appreciated. What happens to women as they age?PrimeTime women yearn to leave a legacy. PrimeTime women are very interested in civic activism. PrimeTime women are at their peak earnings with plenty of discretionary dollars to lavish on their favorite causes.Cause marketing is ideal for women, and particularly older women, since they have a propensity to feel that they are the guardians of civilization. PrimeTime women have not only money but time on their hands.. They want to become involved, to be actively altruistic. Since women are very peer orietnnted nonprofits should provide group opportunities.Why Older Donors Matter Why should older donors matter to fundraisers? Well, first there are the simple demographics:More than 1.8 million people in the US began turning 65 each year beginning in 2011that translates into more than 10,000 a day.Then there is the fact that people in the US donate more and volunteer more frequently as they age. That is reasonable considering that, at least in the US people are better off financially and have more time as they grow older.Keep same teams or count off and form new teams.Facilitator clarifies the activity and acts as time keeper. Purpose is to link growth of membership to fundraising. They should report out.Facilitator to save data to put on website. Use this slide if time.Coin canisters. This is a simple program that any business can do if they have lots of foot traffic from cash-paying customers. If youre just starting a cause marketing program with a business, this is an excellent first fundraiser. You can raise good money with coin canisters. Tip: target busy stores where cash is king. Example paper Shamrocks hanging in stores for Muscular Dystrophy Assoc.On World Aids Day, Starbucks donates five cents from the sale of every beverage sold.Shopping day. Non profits located near a downtown shopping district should ask local stores to host a shopping day. ( Google nonprofit fundraising tips for lots of ideas.) 11:05 Transition to Jacquie Gudmundsen ZI Foundation Ambassador Discover the World of Zonta