1. Fabulous Ideas For Your Social Media Marketing Plan If you are a business owner, it is very important that you learn to market with social media. It's a powerful and popular method for exposing your business and attracting customers over time. Provide a way for people to sign up for email alerts when you post new blog posts. Whether you're just putting up a post rehashing a previous topic or writing about a new product, giving followers a way to stay connected works, even if this type of social media marketing is more recognized as older way to utilize Internet marketing. Be sure you have your website set up so that your visitors can "Like" you and follow your activities via social media. Most people use social media sites on a daily basis, so giving them quick access via Facebook, Linkedin or Twitter is a great way to make sure they have instant access when you put up a new post. Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site. To get a large following for your social media marketing, do not just push products. Post a link or a story from other people that has to do with you niche or industry. Ask your followers questions, hold giveaways and post interactive content. Get your followers involved. Try to get them to talk about your product instead of just putting it out there. Don't get your customers to focus on http://marketing.about.com/od/internetmarketingstrategy/ the prices of your products- get them to think about how it'll fit into their lifestyle. Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them. It's very simple for your Facebook followers to share posted content. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. In order to generate greater exposure, facilitate reader interaction with you as well as with each other. Conduct Facebook polls. Using the the "question" feature on Facebook, you can develop a poll to ask your followers a question. It can be about their thoughts on a new product, their opinion on how you're doing with customer service or anything else to which you'd like an answer. This keeps them engaged. When your followers feel more involved, they identify more closely with your brand or product. Keep your Facebook page up to date with your most recent blog posts. As soon as your blog is published, update your Facebook page to reflect the new post. This allows your followers to access your fresh content as soon as possible. The sooner your content is available to others, the sooner it works for you to attract new visitors. Remember that social networking sites are about more that just advertising your product. Use this 2. platform not just to give information, but also to educate yourself about you potential customers. You can also interact with them both personally and via your sales pitch. Obviously this is a form of advertising for your products, but can also double as an informational resource for prospective clients. If you send out periodic newsletters, always provide a link to your website's Facebook page within it. This provides those people who receive your newsletter but might not realize you're on Facebook to "like" you or follow you. The more opportunities you provide for people to connect with you, the more likely they will. When deciding how to implement your social media marketing strategies, it is important to take into consideration the nature of your products and services. For example, if purchasing your products is something that most of your customers would prefer to keep private, then do not put Facebook-like buttons right next to the buy buttons! Eventually, someone will click it accidentally and then get angry at your business. When using Facebook to market your company's services or products, only share items that are worth sharing or are interesting. Avoid sharing things just because you haven't shared anything yet today. Choose those things you do share based on how well you think others will receive the information. For example, aim to provide exciting and interesting products, tips, etc., and always make sure what you share is factual. Post things people will be excited to read about. Avoid sharing pointless quizzes that will only distract or annoy your customers. Find out who is talking about your products or your brand on social networks thanks to tools like Social Mention. This program searches through updates to show you what people have to say about your brand. You should notice more interest on one site than another as well as get genuine opinions about your products. LinkedIn is an excellent tie into the blog you maintain on social media. Providing a LinkedIn button in an easy to find location in your blog can really help to promote your business in quick and effortless way. Your visitors can then share your site with others on LinkedIn, helping you raise your visibility. LinkedIn has roughly 100 million users, so this can be an excellent way to increase your Internet presence. When marketing your business on social media sites such as Twitter and Facebook, try to talk like a "person" rather than a "business". People who use these sites are looking for personal interaction. If you can incorporate some of that into your marketing campaign, you will have an edge. Personal conversation that is humble, collaborative, and two-way in nature works best. It is important to push your media in different languages, but don't base them all from the same social networking profiles. Seeing all these different languages mashed together will often confuse newcomers and send them to a more user-friendly competitor. Create separate accounts for each language, and know the difference between each one. Don't offer the consumer a plethora of options to take once they follow your info to your site. They should land on a well designed page that directs them to only one possibility. With increased options, they are more likely to become unsettled or overwhelmed, and leave. Take it slow and guide 3. them without their full knowledge of your input. After you have taken the time to polish your social media marketing skills you should have an easy time figuring out how to market forever. To publish media means to put that media in https://www.youtube.com/watch?v=IqyxfEXn91c&index=13&list=PL1oO3mUVEcfo75rH8kTglN2sQ kNKg-unf the right spots strategically to get the most from your audience. As that is accomplished, you should see more traffic and greater profits coming to your company.