Educating men in the digital age

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  • ISMH Congress 2010 Abstracts

    ISMH World Congress 2010 Abstract 053EDUCATING MEN IN THE DIGITAL AGE

    Bruce B. Campbell (MD)

    Tufts University School of Medicine, Division of Internal Medicine, Lahey Clinic, 41Mall Road, Bu

    E-mail addressBackground: Ifocus upon hsmart phonehypothesizedwith one-minics would pework routineMethods: A liand the foureducational vcircumferenccer, and the lCurrent literpreparationduced usingvisuals withPITCHes, wepreventativewho viewedcollected.Results: Of ttive, with lemail list. FPITCH releaviewing timeConclusion: Shway of reachupon digitalhealth facts,than only tho

    doi:10.1016/j

    ISSURVEY OFARTERY DIS

    Misa NaghdGhanaee (MD

    Guilan UniverAsatid 2, Rash

    E-mail addressIntroduction aof death in dcardiovasculvariety of infcontroversy csis. We invesin 2 groups (persons.Material & Mpatients who89.1.31) werewith abnorm(X syndromethe patients.LDL, Chol, Tgwere analyzeResults: the58.0 10.12.were male. Mmost of the pH-pylori. In n

    tive serology of H-pylori was reported. 16.4% of patients with abnormalangiography showed positive infection. Only 2.9% of patients with normalangiography and 3.6% of patients with normal ECG showed positive infec-tion (P = 0.0001). there was a signicant relationship between H-pyloriinfection and hyperlipidemia and smoking (P = 0.0001).Conclusions: These ndings raise the possibility that exposure to H.pylori

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    : Bruce.B.Campbell@Lahey.org.n the modern era, men have increasingly less spare time toealthy living. Simultaneously, being connected via email,s, and mobile Internet devices is now commonplace. Wethat reaching men electronically, through smart media,ute, pertinent, educational video clips on mens health top-rmit effective health education without disrupting regulars.st of ten mens health topics of importance was generated,felt to be of broadest interest to busy men were selected forideo preparation. Subjects included ideal body weight/waiste, vitamin D deciency, dietary prevention of prostate can-ink between erectile dysfunction and cardiovascular disease.ature reviews from evidence-based publications led to theof one-minute narratives. Short video clips were then pro-commercial production assistance, comprising educationalphysician narration. The video clips, termed Mens Healthre emailed to a cohort of men and women participating in ahealth program. Data regarding the number of individualsthe video, and those who forwarded the clip to a friend, were

    hose who viewed the video clip, feedback was posi-ess than 1% of recipients requesting removal from theorwarding the video to a friend increased with eachsed, as did the total number of viewers, and the total.ort mens health educational video clips may be an effectiveing men with important health information. Capitalizingcommunication permits rapid dissemination of useful mensand has the potential to reach dramatically more viewersse who actively seekmens preventative health information.

    .jomh.2010.09.054

    MH World Congress 2010 Abstract 054HELICOBACTER PYLORI INFECTION WITH CORONARYEASE IN PATIENTS DOING ANGIOGRAPHY

    ipour (MD) , Arsalan Salari (MD), Fariborz Mansour), Atefeh Ghanbari (PhD)

    sity of Medicine, Guilan, Rash, Gaz Square, Ghods Town, Street 2ndt, Iran

    : misa naghdipoor@yahoo.com (M. Naghdipour).nd objective: Cardiovascular disease is themost common causeeveloped countries. In addition to traditional risk factors forar disease, nowadays, accumulating evidence indicates that aections contribute to pathogenesis of atherosclerosis, there isoncerning the impact of H.pylori infections in atherosclero-tigated Helicobacter pylori infection patients with angiographynormal and abnormal angiography) compared with healthy

    ethods: This is a descriptive cross-sectional study. All theundertaken angiography during a 6month period (88.8.1 tillstudied on H-pylori infection in 3 groups, group 1: patientsal angiography, group 2: patients with normal angiography), and group 3: people with normal ECG who accompaniedBlood samples were taken from all of the patients and HDL,and specic IgG of H-pylori were measured by ELIZA. Datad in SPSS v16.mean age of patients with abnormal angiography wasMost of the patients with abnormal angiography (65.7%)ost of the patients with normal angiography (94.2%) andatients with normal ECG (67.8%) showed borderline lvels ofone of the patients in abnormal angiography group, nega-

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    J.L. Olif

    a UniverColumb

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    Vol. 7, No. 3, pp. 282351, October 2010an increased risk of coronary artery disease independent oftors. Also, the risk ofH-pylori infectionwas higher in patientsy artery diseases who have smoked more than 20 pack/year.

    .jomh.2010.09.055

    MH World Congress 2010 Abstract 055INGWITHHEALTHCARE:WHATDOWEKNOWANDLD IT MATTER?

    s Health, Leeds Metropolitan University, U.K

    : s.s.robertson@leedsmet.ac.uk.s others have previously recognised, gender differences inand health decision making are not as simple as they might

    paper outlines what quantitative and qualitative empiricalabout such gender differences and specically about menswith health services and in health promoting/health dam-ours. Primary qualitative interview data from a U.K. basedpresented.empirical data explores how men face a dilemma betweenmaintain the appearance of not caring about their healthresent themselves as real men but also 2) as morally goodng to show they do look after their health: what has becomes the dont care/should care dilemma.e processes involved in balancing these two identity posi-pportunities for health care providers to helpmen legitimiseive health decisions.

    .jomh.2010.09.056

    MH World Congress 2010 Abstract 056NG DESCRIPTIVE KNOWLEDGE INTO MEN-CENTREDIONS IMAGINE

    J.L. Bottorff a, G. Sarbitb

    f British Columbia, Vancouver, Canada, b University of Britishnagan, Canada

    : john.oliffe@nursing.ubc.ca (J.L. Oliffe).his presentation examines how descriptive research ndingss smoking were generated and then used to develop men-cco reduction interventions that promoted positive changelifying stigma, guilt, shame and blame for expectant and

    med by knowledge broker facilitated consultation sessionswho smoke, the partners of fathers who smoke, androfessionals and key stakeholders, we distilled content andor supporting tobacco reduction among fathers who smoke.w key research ndings were drawn from discussions, visualtactile activities whereby participants used their insiderthink creatively about gender-sensitive approaches to mensction. We mobilized the participants suggestions to directent of tobacco reduction interventions and to inductively

    ples for mens health promotion. In our presentation we alsoocial branding approach to connect positive identity char-.g., of fathering) with being tobacco free as a motivationalobacco reduction and/or cessation.ntervention has been developed as a booklet in PDF andand a 10 week face-to-face program for expectant and newsmoke. In the presentation we describe the specicities ofs highlighting the innovative features of each.conclusion, we map key considerations for transitioningesearch to interventions, whereby gender inuences are