Digital Television Advertising. 15-Jul-15Digital Television - Advertising2 Contents Introduction TV advertising today Going digital Advertising Advertiser’s.

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<ul><li> Slide 1 </li> <li> Digital Television Advertising </li> <li> Slide 2 </li> <li> 15-Jul-15Digital Television - Advertising2 Contents Introduction TV advertising today Going digital Advertising Advertisers point of view Viewers point of view DTV vs. Internet </li> <li> Slide 3 </li> <li> 15-Jul-15Digital Television - Advertising3 Introduction 2001 - business college diploma work advertising on digital television difficult start interviews the best source of information </li> <li> Slide 4 </li> <li> 15-Jul-15Digital Television - Advertising4 TV Advertising today TV as an advertising media mass media program based targeting passive users </li> <li> Slide 5 </li> <li> 15-Jul-15Digital Television - Advertising5 TV Advertising today advertising methods: tv spots text-tv sponsoring </li> <li> Slide 6 </li> <li> 15-Jul-15Digital Television - Advertising6 Going digital Great Britain, Australia development in Finland : advertising concentrates still on analog TV only 15 percent penetration on DTV receivers </li> <li> Slide 7 </li> <li> 15-Jul-15Digital Television - Advertising7 Going digital viewer becomes active targeting </li> <li> Slide 8 </li> <li> 15-Jul-15Digital Television - Advertising8 Commercial breaks/Interactive advertisements tv spots still the most important added with interactivity must work with or without MHP </li> <li> Slide 9 </li> <li> 15-Jul-15Digital Television - Advertising9 Interactivity tv spot Supertext-tv site interaction through a return channel Internet SMS </li> <li> Slide 10 </li> <li> 15-Jul-15Digital Television - Advertising10 Interactivity viewer has a possibility to skip the ads advertisers get information of the viewers </li> <li> Slide 11 </li> <li> 15-Jul-15Digital Television - Advertising11 Interactive advertisement example - Peugeot 407 (www.broadbandbananas.com) </li> <li> Slide 12 </li> <li> 15-Jul-15Digital Television - Advertising12 </li> <li> Slide 13 </li> <li> 15-Jul-15Digital Television - Advertising13 </li> <li> Slide 14 </li> <li> 15-Jul-15Digital Television - Advertising14 </li> <li> Slide 15 </li> <li> 15-Jul-15Digital Television - Advertising15 </li> <li> Slide 16 </li> <li> 15-Jul-15Digital Television - Advertising16 </li> <li> Slide 17 </li> <li> 15-Jul-15Digital Television - Advertising17 Banners in an advertising spot in the Supertext-tv </li> <li> Slide 18 </li> <li> 15-Jul-15Digital Television - Advertising18 Pop-up ads Windows appering on the screen automatically clicked Advertising interrupting viewer </li> <li> Slide 19 </li> <li> 15-Jul-15Digital Television - Advertising19 Sponsoring advertising connected to a program added value applications Hockey Night commercial break sponsoring quiz </li> <li> Slide 20 </li> <li> 15-Jul-15Digital Television - Advertising20 Direct Marketing most used way of direct marketing using receivers email feature permission from the viewer </li> <li> Slide 21 </li> <li> 15-Jul-15Digital Television - Advertising21 More enhanced Advertising language selection integrated advertising/ product placement </li> <li> Slide 22 </li> <li> 15-Jul-15Digital Television - Advertising22 Pricing spots based on target audience amount of contacts duration of the spot new advertising base on size floating time </li> <li> Slide 23 </li> <li> 15-Jul-15Digital Television - Advertising23 Advertisers point of view fragmentation of audience MHP penetration different MHPs security </li> <li> Slide 24 </li> <li> 15-Jul-15Digital Television - Advertising24 Advertisers point of view two sides of enhanced picture quality legal restrictions </li> <li> Slide 25 </li> <li> 15-Jul-15Digital Television - Advertising25 Viewers point of view data gathering threat of privacy security possibility to skip advertisements </li> <li> Slide 26 </li> <li> 15-Jul-15Digital Television - Advertising26 Digital television vs. Internet Internet more developed, TV has limited possibilities in functions different users, different habits and capabilities bringing the new technology to remote control users making them more vulnerable to advertising and merchandise trust in TV </li> <li> Slide 27 </li> <li> 15-Jul-15Digital Television - Advertising27 Sources Dagmar Oy Sofia Digital Oy www.broadbandbananas.com </li> <li> Slide 28 </li> <li> 15-Jul-15Digital Television - Advertising28 Thank you </li> </ul>