DIGITAL DISRUPTION - a major disruption of the media industry. ... TRAVEL WITH DEVICES New ... Digital disruption brings uncertainty but also new

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  • DIGITAL DISRUPTION

    INGRID DELTENREDirector General

    GENEVA, 7 FEBRUARY 2017

  • OUR REACH IS TRULY INTERNATIONAL WITH A GLOBAL NETWORK OF 33 ASSOCIATES IN ASIA, AFRICA AND THE AMERICAS

  • Digitalization of media production,

    distribution and consumption has resulted

    in a major disruption of the media

    industry.

    It enables the rise of new players and

    challenges the future of all traditional

    players.

  • APPLE PRODUCTSNEW DEVICES, NEW DISTRIBUTION

    A NEW MEDIA ECOSYSTEM

  • WE SEE LIKE

    NEVER BEFORE

    More content, new

    formats,

    ultra high quality of

    audio and video,

    better access,

    more voice control.

  • DEMOCRATIZATION OF PRODUCTION AND DISTRIBUTION

  • Samsung Smart Hub

  • SIZE MATTERS OPERATING REVENUES OF SELECTED

    AUDIOVISUAL PLAYERS (2015)

    EBU Media Intelligence Service Funding of Public Service Media 2016

  • DISCOVERYWHERE WILL YOU HAVE ACCESS TO PREMIUM CONTENT?

  • CHART 35B.

    ADVERTISING MARKET SHARE BY MEDIA (%, 20112015)

    33.8%

    32.1%

    20 .7%

    33.1%33.0%

    22.7%

    7.4% 7.1%

    5.1% 4.9%

    20 11 20 12 20 13 20 14 20 15

    PRINT

    TV

    INTERNET

    OTHER

    RA DIO

    Source: EBU based on WARC

    EUROPE

    ADVERTISING: SHIFTS TO THE INTERNET

    39.9%

    37.8%

    23.9%

    13.8%

    21.5%

    35.4%

    10.3%

    8.6%

    4.4% 4.4%

    2011 2012 2013 2014 2015

    TV

    INTERNET

    PRINT

    RADIO

    OTHER

    USA

  • IMPACT ON SOCIETY, POLITICS AND ECONOMYTHE IMPACT ON SOCIETY AND ECONOMY

  • TRAVEL WITH DEVICES

    New

    consumption

    contexts and

    opportunities.

  • Source: EBU / Members data / World Bank

    Media Intelligence Service PSM Correlations

    WEAK MEDIA MORE CORRUPTION

  • LOW LEVEL OF TRUST IN INSTITUTIONS AND MEDIA

  • Digital disruption brings uncertainty but also new

    opportunities.

    Business and politics have to go the extra mile to

    regain trust.

    Be active on relevant communication channels and

    walk the talk.

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