Delaware Main Street: A Tool for Downtown Revitalization

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  • DDelaware elaware MMain ain SStreettreet

    A Tool For DowntownA Tool For DowntownRevitalizationRevitalization

  • Traditions...Traditions...

  • Cultural activities...Cultural activities...

  • Special Events...Special Events...

  • Unique historic streetscapes...Unique historic streetscapes...

  • AttractionsAttractions......

  • Unique businesses...Unique businesses...

  • TheThe traditional downtown has thetraditional downtown has thepotential to offer and promote..potential to offer and promote..

    Attractive, historic assetsAttractive, historic assets

    Unique styleUnique style

    Unique productsUnique products

    soso

  • what happened to Main Street?what happened to Main Street?

    Competition:Competition: Malls and strip shopping Malls and strip shoppingcenters provide goods and services.centers provide goods and services.

    Economic decline:Economic decline: Many downtowns are Many downtowns aresuffering from disinvestment.suffering from disinvestment.

    Poor appearance:Poor appearance: Many commercial cores Many commercial coresare physically unattractive.are physically unattractive.

  • Is there hope for Main Street?Is there hope for Main Street?

    CommunityCommunitys core represents much of itss core represents much of itseconomy.economy.

    Downtown serves area beyond town-proper.Downtown serves area beyond town-proper.

    Individually-owned stores can offer aIndividually-owned stores can offer apersonal touch.personal touch.

    Opportunity to experience unique style andOpportunity to experience unique style andan historic sense of place.an historic sense of place.

    YES!YES!

  • BUTBUTSuccessfully revitalizing a downtownSuccessfully revitalizing a downtownwill not take place without...will not take place without...

    a comprehensive plana comprehensive plan

    committed volunteerscommitted volunteers

    ongoing strategies to improveongoing strategies to improve

  • The Main Street ProgramThe Main Street Program

    helps a group of interested people in the helps a group of interested people in thedowntown or urban neighborhood form andowntown or urban neighborhood form anumbrella organizationumbrella organization

    so that they can create a so that they can create a unified plan and voice for the commonunified plan and voice for the common

    vision and common revitalization goalsvision and common revitalization goalsthat represents various entities andthat represents various entities andinterests of the downtown.interests of the downtown.

  • Main Street builds through:Main Street builds through:

    economic developmenteconomic development

    historic preservationhistoric preservation

  • Delaware Main StreetDelaware Main Streets Missions Mission : :

    To provide DelawareTo provide Delawares historic commercials historic commercialdistricts with the tools to:districts with the tools to:

    > > promote economic stabilitypromote economic stability in inbusiness and workforcebusiness and workforce

    > retain and enhance the downtown> retain and enhance the downtownssunique sense of placeunique sense of place

  • Delaware Main Street isDelaware Main Street is

    Affiliated with the National Trust Main StreetAffiliated with the National Trust Main StreetCenter (a program of the National Trust forCenter (a program of the National Trust forHistoric Preservation)Historic Preservation)

    DelawareDelawares downtown revitalizations downtown revitalizationprogram, created in 1994 by the Delawareprogram, created in 1994 by the DelawareTourism Office.Tourism Office.

    Housed within the Delaware EconomicHoused within the Delaware EconomicDevelopment Office (DEDO) in Dover, DE.Development Office (DEDO) in Dover, DE.

  • Delaware Main Street TownsDelaware Main Street Towns

    NewarkNewark

    MiddletownMiddletown

    SmyrnaSmyrna

    DoverDover

    Brandywine Village Brandywine Village (Wilmington)(Wilmington)

    Delaware CityDelaware City

    Rehoboth BeachRehoboth Beach

  • Vital statisticsVital statisticsBusiness & Job CreationBusiness & Job Creation

    122 new businesses122 new businesses

    942 new jobs942 new jobs

    1996 through June 20051996 through June 2005

  • More statistics...More statistics...

    Building RehabilitationsBuilding Rehabilitations

    641641faade improvements &faade improvements & building rehabilitations building rehabilitations

    1996 1996 June 2005 June 2005

  • a few more statistics...a few more statistics...

    Monetary investmentMonetary investment

    1996 - 20051996 - 2005

    Every dollar of public investmentEvery dollar of public investmenthas been matched by nearlyhas been matched by nearly

    $2 in private investment.$2 in private investment.

    Public investment $59,587,728 Public investment $59,587,728

    Private investment $110,816,668 Private investment $110,816,668

  • Look at all the potentialLook at all the potentialfor for ourour downtown! downtown!

    How does theHow does theMain Street programMain Street programpull it all together?pull it all together?

  • The Four Point ApproachThe Four Point Approach

    OrganizationOrganization

    DesignDesign

    PromotionPromotion

    Economic RestructuringEconomic Restructuring

  • OrganizationOrganization the root of successful revitalizationthe root of successful revitalization

    PromotionPromotion

    DesignDesign EconomicEconomic Restructuring Restructuring

    ____________________________________________________________

    Organization Organization

  • OrganizationOrganization

    Establishes consensus andEstablishes consensus andcooperation by buildingcooperation by buildingpartnerships.partnerships.

    Develops Mission & VisionDevelops Mission & Vision

    Creates By-LawsCreates By-Laws

    Manages Personnel and FinancesManages Personnel and Finances

    Promotes the ProgramPromotes the Program

  • DesignDesign

    Shapes the physical image ofShapes the physical image ofMain Street.Main Street.

    Public and Private BuildingsPublic and Private Buildings

    Public Space & StreetscapePublic Space & Streetscape

    Signage, Lighting, LandscapingSignage, Lighting, Landscaping

    Faade ImprovementsFaade Improvements

    Design Guidelines & IncentivesDesign Guidelines & Incentives

  • PromotionPromotion

    Sells the image and promise ofSells the image and promise ofMain Street to all prospects.Main Street to all prospects.

    Promotes the downtown throughPromotes the downtown through

    Image CampaignsImage Campaigns

    Retail PromotionsRetail Promotions

    Festivals & special eventsFestivals & special events

  • Economic RestructuringEconomic Restructuring

    Identifies economic opportunities inIdentifies economic opportunities inthe downtown.the downtown.

    Market and manage downtown propertiesMarket and manage downtown properties

    Create balanced commercial mixCreate balanced commercial mix

    Develop merchant skillsDevelop merchant skills

    Offer incentives to retain and recruitOffer incentives to retain and recruitkey businesseskey businesses

  • 10 Criteria for Recognition as a10 Criteria for Recognition as aNational Main StreetNational Main Street

    CommunityCommunity1. Broad-based Support1. Broad-based Support

    2. Vision and Mission2. Vision and MissionStatementsStatements

    3. Comprehensive Master3. Comprehensive MasterPlanPlan

    4. Historic Preservation Ethic4. Historic Preservation Ethic

    5. Active Board of Directors5. Active Board of Directors

    6. Operating Budget6. Operating Budget

    7. Program Manager7. Program Manager

    8. Training for Staff8. Training for Staffand Volunteersand Volunteers

    9. Reporting of Key9. Reporting of KeyStatisticsStatistics

    10. National Main10. National MainStreet NetworkStreet Network

  • Some commonSome commonmisconceptions...misconceptions...

    DE Main Street gives money toDE Main Street gives money tocommunitiescommunities

    DE Main Street will do theDE Main Street will do thework for youwork for you

  • More misconceptions...More misconceptions...

    Main Street can fix everything thatMain Street can fix everything thatsswrong in the downtown AND do itwrong in the downtown AND do itovernightovernight

    After the streetscape is done, theAfter the streetscape is done, theprogram is finishedprogram is finished

    ItIts impossible for our town to raises impossible for our town to raise$40,000 or $50,000$40,000 or $50,000

  • What does Delaware Main StreetWhat does Delaware Main Streetprovide to participating towns?provide to participating towns?

    Advocacy at state level and promotion at theAdvocacy at state level and promotion at thenational levelnational level

    Design assistanceDesign assistance Technical assistance and trainingTechnical assistance and training Help for small business ownersHelp for small business owners Communication with National Main StreetCommunication with National Main Street

    CenterCenter Network membership to Main StreetsNetwork membership to Main Streets

    nationwidenationwide

  • Our future is up to usOur future is up to us

    We each write the history of our communitiesWe each write the history of our communitieswith the choices we make every day about thewith the choices we make every day about the

    places that are important to us and to ourplaces that are important to us and to ourimages of what our communities mean.images of what our communities mean.

    The markers we leave will tell futureThe markers we leave will tell futuregenerations what we value about ourselves andgenerations what we value about ourselves andour communities. We are our own stewards ofour communities. We are our own stewards of

    the history people will learn about us ...the history people will learn about us ...

    Kennedy Smith, Former Director Kennedy Smith, Former Director National Trust Main Street Center National Trust Main Street Center

  • ItIts up to us,s up to us,and the choices we make,and the choices we make,to decide what the markersto decide what the markers

    for the future will be.for the future will be.

    Kennedy Smith, Former DirectorKennedy Smith, Former Director National Trust Main Street Center National Trust Main Street Center

  • Since the inception of Main StreetSince the inception of Main Streetnationally in 1970nationally in 1970

    * 244,545 jobs* 244,545 jobs* 60,500 businesses* 60,500 businesses

    * over 96,000 buildings rehabbed* over 96,000 buildings rehabbed

  • How YOU can supportHow YOU can supportMain Street...Main Street...

    Shop downtown!Shop downtown!

    Be a Main Street sponsor!Be a Main Street sponsor!

    Become a member of your local MainBecome a member of your local MainStreet program!Street program!

    Initiate a Main Street program in YOURInitiate a Main Street program in YOURtown!town!

  • To learn more:To learn more:

    Call:Call: 302-739-4271 302-739-4271

    Write:Write:Delaware Main Street (DEDO)Delaware Main Street (DEDO)99 Kings Highway99 Kings Highway

    Dover, DE 19901 Dover, DE 19901

    E.mail: Diane.Laird @state.de.usE.mail: Diane.Laird @state.de.us

  • Portions of this presentation were excerpted fromPortions of this presentation were excerpted fromNational Main Street Center 1996 (and later)National Main Street Center 1996 (and later)

    publications:publications:

    Main Street Committee Members HandbooksMain Street Committee Members Handbooks

    Revitalizing DowntownRevitalizing Downtown

    To contact the National Trust Main Street Center:To contact the National Trust Main Street Center:

    Phone: 202-588-6219 Phone: 202-588-6219 Visit: www.Visit: www.mainstmainst.org..org.

  • Downtown Newark PartnershipDowntown Newark Partnership

  • Rehoboth Beach Main StreetRehoboth Beach Main StreetUnique shopping and dining!Unique shopping and dining!

  • Rehoboth Beach Main StreetRehoboth Beach Main StreetFaade & Signage Grants!Faade & Signage Grants!

  • Rehoboth Beach Main StreetRehoboth Beach Main StreetFestivals!Festivals!

  • Rehoboth Beach Main StreetRehoboth Beach Main StreetDolphin Project!Dolphin Project!

  • Rehoboth Beach Main StreetRehoboth Beach Main StreetStreetscape project!Streetscape project!

  • Rehoboth Beach Main Street isRehoboth Beach Main Street isOpen for Business!Open for Business!

  • Middletown Main StreetMiddletown Main StreetBusiness developmentBusiness development

  • Middletown Main StreetMiddletown Main StreetOrganizationOrganization

  • Middletown Main StreetMiddletown Main StreetDesignDesign

  • Middletown Main StreetMiddletown Main StreetEconomic RestructuringEconomic Restructuring

  • Middletown Main StreetMiddletown Main StreetPromotionsPromotions

  • Positively Middletown!Positively Middletown!

  • ItIts up to us,s up to us,and the choices we make,and the choices we make,to decide what the markersto decide what the markers

    for the future will be.for the future will be.

    Kennedy Smith, Former DirectorKennedy Smith, Former Director National Trust Main Street Center National Trust Main Street Center

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