Centenary Brand & Graphic Standards

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    29-Jul-2016

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Official brand standards manual of Centenary College of Louisiana

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<ul><li><p>1BR AND &amp; GRAPHIC STANDARDS</p><p>M A R K E T I N G &amp; C O M M U N I C AT I O N O F F I C E</p><p>R e v i s e d A p r i l 2 7, 2 0 1 6</p></li><li><p>2B R A N D &amp; G R A P H I C S T A N D A R D S</p></li><li><p>3B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>IntroductionThe Centenary College of Louisiana visual identity projects a strong and consistent image to all those who come in contact with the College. A brand image how the public sees the institution is a valuable asset in building relationships and credibility. Like all assets, the Colleges visual identity must be preserved and protected. Every Centenary employee is a guardian of the Colleges public image, and we should never underestimate the importance of this institutional identity. Centenarys Brand &amp; Graphic Standards allow all employees to serve as responsible guardians of the Colleges public image by providing information that should consolidate our collective efforts to tell the Centenary story, including wordmark, logo, and other graphic use (and misuse) as well as tone and voice of our message. The Brand &amp; Graphic Standards Manual ensures that the College is represented consistently and optimally through all communications with our many audiences, both internal and external.</p><p>How should you use this manual?</p><p>This manual is designed to provide information about the Centenary College logo, along with infor-mation governing its use and reproduction. While this manual features many examples of usage and application, it is not possible for the manual to address every situation. If questions arise, please contact Marketing &amp; Communication at mc@centenary.edu or 318.841.7261.</p><p>Who needs this Brand &amp; Graphics Standards Manual?Everyone involved in the production of Centenary communications needs this manual. Every employee charged with such tasks is a guardian of the Colleges public image.</p><p>Why do we need them?For consistency</p><p>Every communication from the College reflects upon the institution as a whole. The College brand is similar to a mosaic illustration. As with the tiles that compose the mosaic, the perception of Centenary College is composed by the accumulation of visual and verbal messages.</p><p>To illustrate unity of purpose</p><p>Centenary College is a complex organization; has a presence in the surrounding region; employs hundreds of faculty and staff; and educates thousands of students. It serves the people of the State of Louisiana as the states premier liberal arts institution.</p><p>To use communications resources efficiently and economically</p><p>Producing communications takes time and money. Using this manual saves on both and allows finite resources to be focused on the strategy and content of the publication.</p><p>Thank you for using this guide to help promote the Centenary College brand clearly, consistently, and cost-effectively.</p></li><li><p>4B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>Approval ProcessThe Centenary College Marketing &amp; Communication Office maintains the integrity of the Centenary College visual identity and helps users apply the identity program. </p><p>The Marketing &amp; Communication office has been involved in the development of this manual and is familiar with the correct application of the graphic elements. This office is responsible for identifying incorrect use of those elements and will work with all campus departments to bring applications into compliance with the identity program.</p><p>In addition, Marketing &amp; Communication is empowered to stop or adapt production of any application which uses the Centenary College visual identity incorrectly, or to require an appli-cation to be revised.</p><p>Any first-time use of the Centenary College logo or wordmark should be approved at the proof stage or sooner by Marketing &amp; Communication. </p><p>Brand &amp; Graphic Procedures</p><p> The Centenary College logo, wordmark, seal, and official athletic symbols are the only graphics approved to represent the College.</p><p> Units of the College are not permitted to develop their own logos.</p><p> The logo, wordmark, and seal may be used individually or combined in the manner shown in this guide. No other combinations are permitted.</p><p> The Centenary College seal is used to identify official College business and to lend an air of gravity and formality. It is reserved for use on legal documents, official announcements, diplomas, and certificates. Any documents using the official seal must be approved by Marketing &amp; Communication.</p><p> The design or use of any other seal representing the College is prohibited.</p><p> Departments that create their own fliers, brochures, posters, etc., shall have the artwork reviewed and approved by Marketing &amp; Communication prior to printing to ensure the College maintains a consistent look with all collateral.</p><p> Use only College-approved digital art of the logo and wordmark.</p><p> Contact Marketing &amp; Communication at mc@centenary.edu or 318.841.7261 for all Centenary College print pieces. Stationery and business cards are only authorized to be printed by a third party vendor which has the approved templates.</p><p> Marketing &amp; CommunicatIon provides photography, graphic design, and layout for print-ing and other related services, and coordinates printing services with a number of different vendors for the best quality and price available.</p></li><li><p>5B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>College Colors</p><p>In terms of consistency and identity, color plays a key role in building recognition. Use of the Colleges official color Maroon (Pantone PMS 202C) is critical when reproducing the College logo and wordmark. Black is the preferred alternative when budget or context prevents use of the official two-color scheme of maroon and black.</p><p>Centenary College of Louisiana MAROON</p><p>Spot color: Pantone 202C</p><p>CMYK: Four-color process formula</p><p> C 0 / M 100 / Y 61 / K 43</p><p>Web or other screen media: RGB </p><p> R 50 / G 11 / B 15 </p><p>Hexadecimal: </p><p> #8a2432</p><p>Using the formulas specified will ensure the best color match on all computers. Do not rely on the output produced by a desktop color printer for matching these colors when a project is to be printed on a printing press. The color calibration of desktop printers typically does not match the Pantone Matching System colors used by offset printers.</p><p>PANTONE 202C MAROON</p><p>Centenary Name and TrademarkCentenary, Centenary College of Louisiana and all related trademarks are the property of Centenary College of Louisiana. Centenarys names and trademarks may not be used by third parties without specific written permission, as outlined in the Centenary Brand &amp; Graphic Standards Manual.</p></li><li><p>6B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>Secondary WordmarkThe wordmark with the words COLLEGE OF LOUISIANA is used as a secondary wordmark.</p><p>Color: Pantone 202C</p><p>Color: Black</p><p>THE CORE BRAND</p><p>Primary WordmarkThe foundation of the Centenary College Brand and Graphic Standards is the Centenary wordmark, the CORE BRAND of the College. A wordmark uses a distinctive typeface to spell out the name of the College as if it were a graphic image. The Centenary wordmark uses the typeface ITC Garamond with unique spacing and other type effects. </p><p>Primary LogoThe logo consists of the cupola (bell tower) which can only be printed in maroon, black, gray, or white.</p><p>Secondary LogoThe logo consists of the cupola (bell tower) with 1825 underneath and can only be printed in maroon, black, gray, or white.</p><p>1825 1825 1825 1825</p><p>C SPACE The Centenary wordmark should always have space equivalent to the letter C in the wordmark from other objects or text.</p><p>Color: Pantone 202C</p></li><li><p>7B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>CORE BRAND LOCK UP</p><p>The Wordmark and Logo CombinationThe Centenary College Graphic Identity is flexible. Variations of the logo and wordmark combina-tion have been created to fulfill almost any situations needs. Contact Marketing &amp; Communication for assistance in determining appropriate use. DO NOT attempt to recreate any of these logos; art may be obtained from Marketing &amp; Communication. </p><p>ALTERNATIVE 1: CENTENARY LOGO AND WORDMARK + COLLEGE OF LOUISIANA HORIZONTALTo be used on stationery and most official documents. Primarily for use when communicating with a broad audience where the name Centenary is not as widely know.</p><p>ALTERNATIVE 2: CENTENARY LOGO AND WORDMARK HORIZONTALTo be used in situations where a horizontal logo is needed or vertical space is limited.</p><p>ALTERNATIVE 3: CENTENARY LOGO AND WORDMARK + COLLEGE OF LOUISIANA STACKEDTo be used on brochures, back of programs, etc.</p><p>ALTERNATIVE 4: CENTENARY LOGO AND WORDMARK STACKEDTo be used on brochures, back of programs, etc.</p></li><li><p>8B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>CORE SUB-BRAND</p><p>Wordmark Usage with Approved Sub-brandsThe CORE BRAND wordmark is prominently tied to selected units of the College that have broad public reach and derive revenue other than through traditional academic means. Only these units have been approved as SUB-BRANDS and may only use these approved designs. Only the President and Cabinet can designate a College unit as a CORE SUB-BRAND. For more information, please contact Marketing &amp; Communication.</p><p>KSCL 91.3FMCENTER for FAMILY-OWNED BUSINESS</p><p>EXTENDED BRAND</p><p>The CORE BRAND wordmark may be used in conjunction with certain Extended Brand programs and activities. These are programs such as Centenary Literacy Volunteers that are related to Centenary but not fully controlled or funded by the College. Only the President and Cabinet can enter into an agreement to license the use of the name and designate a program or activity as eligible for an EXTENDED BRAND.</p><p>CULTURAL SUB-BRAND</p><p>Cultural sub-brands may continue to use their legacy graphic identity as long as the Centenary wordmark is included on the printed piece. These sub-brands have distinct cultural affiliations with the community and are recognized as part of Centenary College of Louisiana. </p><p>The only approved CULTURAL SUB-BRANDS are Meadows Museum of Art and Centenary Suzuki School. Only these units have been approved as CULTURAL SUB-BRANDS and may only use their current approved designs. Only the President and Cabinet can designate a College unit as a CULTURAL SUB-BRAND and any changes to their existing graphic identity must be approved by the President and the Cabinet. </p><p>of centenary college</p></li><li><p>9B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>Incorrect Wordmark UsageCorrect use of the Centenary College wordmark is important for building recognition. This page shows the correct wordmark usage and then inadvertent mistakes:</p><p>X Do not use the wordmark with another image or graphic.</p><p>X Do not use the wordmark as part of a sentence. Do not tuck anything under the bottom of logo.</p><p>X Do not create patterns with the wordmark.</p><p>X Do not change the size relationships between the elements of the wordmark.</p><p>X Do not outline any part of the wordmark.</p><p>X Do not tint or screen the colors of the wordmark.</p><p>X Do not change the color of the wordmark.</p><p>Challenging the Mind</p><p>X Do not use the wordmark on top of a patterned background.</p><p>X Do not use any of the marks to create another logo or wordmark. </p><p>Student Life</p></li><li><p>10</p><p>B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>Athletic Primary Logo</p><p>THE ATHLETIC BRAND</p><p>Primary Wordmark</p><p>The Athletic wordmark may not be used in combination with the official Centenary wordmark. Please contact the Marketing &amp; Communication office for digital wordmark files. </p><p>CENTENARYCENTENARY</p><p>ATHLETIC C CIRCLE C in white with approved back-ground colors: maroon, maroon with black stroke, and black.</p><p>Secondary Wordmark</p><p>The Athletic secondary wordmark includes the words GENTS or LADIES underneath the wordmark and may not be used in combination with the official Centenary wordmark. Gents or Ladies may be printed in maroon, black, or gray. </p><p>Athletic Secondary Logo</p><p>GENTS LADIES</p><p>ATHLETIC C C in maroon, maroon with black stroke, and black.</p></li><li><p>11</p><p>B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>q C</p><p>ENTENAR</p><p>Y q</p><p>G O L F</p><p>q C</p><p>ENTENAR</p><p>Y q</p><p>L A D I E S</p><p>ALTERNATIVE 3Athletic C circle in conjunction with CENTENARY GENTS or CENTENARY LADIES </p><p>To be used for all sports.</p><p>ALTERNATIVE 2 The Athletic C Circle used with outer circle enclosing words for CENTENARY SPORT NAME</p><p>1 Artwork for each sport is available by contacting Marketing &amp; Communication.</p><p>THE ATHLETIC BRAND LOCK UP</p><p>Athletic C Logo with WordmarkThe Athletic C logo used in conjunction with wordmark text enclosed in circle.</p><p>ATHLETIC SUB-BRAND</p><p>The approved sub-brand of Athletics uses the Athletic C logo used in conjunction with text for the Centenary Fitness Center. The text is created in the athletic font, Eurostile Bold, and ties into the branding of Athletics. There is a vertical and horizontal format for use with this sub-brand.</p><p> C</p><p>ENTENAR</p><p>Y </p><p>CO L L E G</p><p>E</p><p>q C</p><p>ENTENAR</p><p>Y q</p><p>G E N T S</p><p>ALTERNATIVE 1 The Athletic C Circle used with outer circle enclosing words for CENTENARY COLLEGE</p></li><li><p>12</p><p>B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>CORE BRAND ATHLETIC BRANDPRIMARY WORDMARK</p><p>SECONDARY WORDMARK</p><p>PRIMARY LOGO</p><p>SECONDARY LOGO</p><p>GENTS</p><p>LADIES</p><p>CORE BRAND LOCK UP ATHLETIC BRAND LOCK UP</p><p>q C</p><p>ENTENAR</p><p>Y q</p><p>BA</p><p>S K E T BA</p><p>LL</p><p>q C</p><p>ENTENAR</p><p>Y q</p><p>G E N T S</p><p>q C</p><p>ENTENAR</p><p>Y q</p><p>L A D I E S</p><p>Core and Athletic Brand The core and athletic brands as well as sub-brands are shown below and on next page. These pages are to be used as a quick reference and are explained in more detail on pages that follow. </p><p> C</p><p>ENTENAR</p><p>Y </p><p>CO L L E G</p><p>E</p></li><li><p>13</p><p>B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>SUB-BRANDS</p><p> CORE SUB-BRANDS ATHLETIC SUB-BRANDS</p><p>*CULTURAL SUB-BRAND </p><p>of centenary college</p><p>*Cultural sub-brands may continue to use their legacy graphic identity as long as the Centenary wordmark is included on the printed piece. </p><p>CENTER for FAMILY-OWNED BUSINESS</p><p>KSCL 91.3FM</p></li><li><p>14</p><p>B R A N D &amp; G R A P H I C S T A N D A R D S</p><p>OFFICIAL SEAL</p><p>PRESIDENTS SEAL</p><p>The Centenary Medallion</p><p>This is the Colleges identifying mark to be used for promotional and printed use. When this medallion is used as a decorative device for such items as apparel and jewelry, it is allowed to stand alone on those products. Otherwise, the wordmark needs to be included somewhere on the printed piece with the medallion.</p><p>CEN</p><p>TEN</p><p>ARY </p><p>COLLEGE OF LO</p><p>UISIANA </p><p>LABO</p><p>R OMNIA VINCIT</p><p>1825</p><p>CENTENARY MEDALLION </p><p>Official Use Only</p><p>DEPT. OF PUBLIC SAFETYPATCH</p><p>These seals and patch are the Colleges official identifying marks. Unlike the College wordmark, the Centenary College of Louisiana seal and the Presidents seal are reserved for official documents of the College such as diplomas, certificates, and resolutions which are presented on behalf of the College. The design or use of any other seal repre-senting the College or units is/are prohibited.</p><p>The seals are not to be used on departmental stationery, interior signs, or advertising except as au-thorized by the Board of Trustees or the Office of the President. These seals may not be used on vehicles.</p><p>The Centenary College Department of Public Safety patch is an official and approved visual device for the Centenary College Department of Public Safety only, distinguishi...</p></li></ul>

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