BS2213: Branding and Advertising View Online (2016-17) BS2213: Branding and Advertising ... Strategic brand management ... The new branding imperatives - Kevin Lane Keller

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05/01/18 BS2213: Branding and Advertising | City University LondonBS2213: Branding and Advertising(2016-17)View Online28 itemsBasic Texts on Branding (19 items)These are the overview textbooks for branding (Keller) and Advertising (others) that coverthe most relevant themens in more or less detail. Both hard copy and online resources arelisted where available. Feel free to choose your favorite books to work with from thisselection, or read them all. The section also lists other inspiring texts both about classic and most recent brandthinking.Strategic brand management - Richard H. Elliott, Larry Percy, Simon Pervan, 2015Book | Recommended readingDimensions of brand personality - Aaker, Jennifer L, Aug 1997ArticleThe new strategic brand management: advanced insights and strategic thinking -Jean-Nol Kapferer, Jean-Nol Kapferer, 2012Book | Essential readingThe new strategic brand management: advanced insights and strategic thinking -Jean-Nol Kapferer, Jean-Nol Kapferer, Dawsonera, 2012Book | Essential readingBuilding strong brands - David A. Aaker, 2010Book | Essential readingMarketing communications - John Egan, 2015Book | Recommended readingMarketing communications: a brand narrative approach - Dahlen, Micael, Lange, Fredrik,Smith, Terry, 2010Book | Recommended reading | This is also a great overview book and holds importantinformation for specific topis. The libary will soon have a few hard copies of it. Use this orEgan's book as your main textbook.Strategic advertising management - Percy, Larry, Elliott, Richard H., c2012Book | Recommended readingStrategic advertising management - Percy, Larry, Rossiter, John R., Elliott, Richard H.,Business Source Complete, 2001Book | Recommended reading | This is an ebook version of the old edition of this work,from 2001. The printed copy is a much newer edition, the 4th, from 2012. 1/3http://readinglists.city.ac.uk/items/7F056CA2-BF01-FAEB-D3A8-C66CF70C7620http://readinglists.city.ac.uk/items/12B9F0C3-F75E-0F02-DC0D-0CABA1850496http://readinglists.city.ac.uk/items/57AA1E16-9AC1-C5FE-785B-C80C238DE8DEhttp://readinglists.city.ac.uk/items/B9651E4A-FCCD-412B-7F41-AD1633CD8AAAhttp://readinglists.city.ac.uk/items/B5A15543-6C9B-CCE6-5CBF-8C014149EB52http://readinglists.city.ac.uk/items/7A13788A-B6BB-FFF7-CD78-01236D5668E3http://readinglists.city.ac.uk/items/C982EEE1-6738-31F2-7123-D261222855FChttp://readinglists.city.ac.uk/items/13672B33-BED1-8161-2911-751DD364707Bhttp://readinglists.city.ac.uk/items/19E5F263-56D0-9586-B7CF-DF1F7EE9F86905/01/18 BS2213: Branding and Advertising | City University LondonList of other marketing communication books from the Cass libary - Various Authors,Business Source CompleteWebsite | Recommended reading | Use this link to find even more material. Searchterms may also be branding, brand management, advertising, etc.How Do Brands Create Value? - Keller, Kevin Lane, 2003Article | Recommended reading | The paper explains the idea of the brand value chainBrand Management Paradigms. - Louro, Maria, P Cunha, 2001Article | Recommended reading | Interesting but potentially outdated overview of brandmanagement paradigmsThe new branding imperatives - Kevin Lane KellerDocument | Recommended readingThe Product and the Brand. - Gardner, Burleigh B.Levy, Sidney J.ArticleBrand Community - AlbertM. Muniz,Jr., ThomasC. OGuinn, 2001-03ArticleConceptualizing, Measuring, and Managing Customer-Based Brand Equity - Kevin LaneKeller, 1993ArticleConsumers and Their Brands: Developing Relationship Theory in Consumer Research -Susan Fournier, 1998-03Article | The paper that introduced the idea of consumer-brand relationshipsCustomer-Centered Brand Management - Rust, Zeithaml, &LemonDocumentConsumer Identity Work as Moral Protagonism: How Myth and Ideology Animate aBrand-Mediated Moral Conflict - Marius K. Luedicke, Craig J. Thompson, Markus Giesler,2010-04ArticleBooks on Media Planning (2 items)Advertising media planning - Sissors, Jack Zanville, Baron, Roger B., c2010Book | Recommended reading | This is probably the best book for media planning andevaluation. You will find all necessary information about media metrics here.Advertising media planning - Sissors, Jack Zanville, Baron, Roger B., c2010Book | Recommended reading | This is the ebook version: login with you usual ITusername and password.This is probably the best book for media planning and evaluation. You will find allnecessary information about media metrics hereBooks about effective advertising (4 items)2/3http://readinglists.city.ac.uk/items/C15561E9-7FE0-38F8-5040-41A6CB6CE079http://readinglists.city.ac.uk/items/56FCA07D-FD59-801B-BABF-791F10D84CDDhttp://readinglists.city.ac.uk/items/380B3408-5023-3F88-572B-93BC56697BF6http://readinglists.city.ac.uk/items/F5F1BB34-7D88-F6BF-C52B-51BCDD0D140Dhttp://readinglists.city.ac.uk/items/153AAA0A-7FEC-7BD7-32EA-1D2CA83DE153http://readinglists.city.ac.uk/items/2BE538C5-A951-AC4D-F80F-BC72343A7063http://readinglists.city.ac.uk/items/F0E83DBB-C439-ED7A-521C-5762C593F408http://readinglists.city.ac.uk/items/E5C43035-2303-3B17-1107-0C3680F327B1http://readinglists.city.ac.uk/items/3B157070-55BE-354C-3281-86FBF543DCDBhttp://readinglists.city.ac.uk/items/752F6E9F-6A86-6163-4ACA-1AA24EEBFF28http://readinglists.city.ac.uk/items/752F6E9F-6A86-6163-4ACA-1AA24EEBFF28http://readinglists.city.ac.uk/items/D20DD31E-7421-029C-8CC7-A40E97C7A1F5http://readinglists.city.ac.uk/items/44009A36-9C4A-C75E-EE5E-50C320DE449B05/01/18 BS2213: Branding and Advertising | City University LondonThese books separate fiction from empirical reality. Use them when creating your ad andto check if (how much) your creation follows these principles.Persuasive Advertising: Evidence-based Principles - Professor J. Scott Armstrong, EBL DDA.,2010Book | Recommended reading | This is the ebook version of the bestselling book onadvertising principles (use this in addition to or instead of Tellis' "Effective Advertising")Persuasive advertising: evidence-based principles - Jon Scott Armstrong, Gerry Lukeman,Sandeep Patnaik, 2010Book | Recommended readingEffective advertising: understanding when, how, and why advertising works - Tellis, GerardJ., c2004Book | Recommended reading | This is the ebook version: login with you usual ITusername and password. (if the ebook is available yet it will be soon)Cultural strategy: using innovative ideologies to build breakthrough brands - Holt, DouglasB., Cameron, Douglas, 2010Book | The book that explains Holt's idea of cultural branding. Sources about Creativity (3 items)Thinkertoys: a handbook of creative-thinking techniques - Michalko, Michael, c2006Book | Recommended reading | Inspiring book about creativity tools.Managing creative people: lessons in leadership for the ideas economy - Gordon Torr,2008Book | Recommended readingManaging creative people: lessons in leadership for the ideas economy - Gordon Torr,c2008Book | Recommended reading3/3http://readinglists.city.ac.uk/items/B58D1689-E319-FE37-3BAC-2E3A840B2DF7http://readinglists.city.ac.uk/items/5765962F-7A33-03CE-30CF-393DAA871593http://readinglists.city.ac.uk/items/0FCF8667-39CF-0641-560E-32FDCAEDEA96http://readinglists.city.ac.uk/items/4305EE51-194F-7673-346C-2712B382C082http://readinglists.city.ac.uk/items/A0F5AEEA-92E9-C89E-C30F-EABC884C407Fhttp://readinglists.city.ac.uk/items/8032F1DB-F784-1739-0CE7-11654733DDE2http://readinglists.city.ac.uk/items/737D7C0D-B257-DA7A-6BC8-1D46F326BA4A

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