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Copyright 2005, SAS Institute Inc. All rights reserved.Bridging the Gap Between Academia and BusinessNina Frauenfeld and Polly Mitchell-GuthrieSAS Academic ProgramLisbon, June 23, 2005Copyright 2005, SAS Institute Inc. All rights reserved. 2Bridging the Gap Between Academia and BusinessMore than 2000 Universities and Business Schools globally use SAS for research and teaching to empower the next generation with SAS skills.Graduates with SAS skills have a competitive advantage in the market place.SAS customers require graduates with SAS skills to support their investment. Copyright 2005, SAS Institute Inc. All rights reserved. 3SAS Industry Framework for EducationJune 6.05 RevInstitutional ResearchAlumni &FundraisingFinancialPlanning,Reporting& AnalyticsStrategic Enrollment Management IT ManagementAccountability, Scorecards & AccreditationStudent Relationship ManagementPatent Discovery &Portfolio Mgmt.Research IntelligenceResearch IntelligenceAcademic ProgramAcademic ProgramAdministrativeIntelligenceAdministrativeIntelligenceStudent& LearningIntelligenceStudent& LearningIntelligenceEducationIntelligenceSolutionsGenomics ResearchStatistics & AnalyticsFaculty/Staff Recruitment & RetentionBusiness/Professional SchoolsIndustry PartnershipsWorkforce Development & CertificationCampus ProgramsResearch Data Mgmt. & AnalysisLearning Outcomes and AnalyticsCopyright 2005, SAS Institute Inc. All rights reserved. 4Offering real-world experience Too focused on scientific research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues in other words, the stuff of management.Warren G. Bennis and James OToole Harvard Business Review: How Business Schools lost their way May 2005Copyright 2005, SAS Institute Inc. All rights reserved. 5Global Academic OfferingProfessors real-world, hands-on teachingCurricula Development SupportAcademic Trainers KitsPublications/ Books Online Training Resources (free tutorials, data sets, white papers)SAS customers and SAS experts in coursesRecognition (Academic Intelligence Award, Newsletters, Success Stories)Copyright 2005, SAS Institute Inc. All rights reserved. 6Global Academic OfferingStudents competitive advantageCertification and Certificate ProgramsSAS Fellowship ProgramStudent Ambassador CompetitionStudent ClubsJob/Internship opportunitiesCopyright 2005, SAS Institute Inc. All rights reserved. 7Global Academic OfferingCustomers leveraging investment in SASCustomized curriculum in partnership with Universities/ Business Schools to produce skills neededInternshipsRecruitmentLeveraging Academic Expertise for Consulting ProjectsCopyright 2005, SAS Institute Inc. All rights reserved. 8Global Academic Program Offeringwww.sas.com/educationhttp://www.sas.com/educationCopyright 2005, SAS Institute Inc. All rights reserved. 9Grenoble Ecole de ManagementSuccess StoryPost-Graduate Program in Business Intelligence offeringoperational and managerial competencies BI: Unlocking enterprise information to create value in companiesSAS9 and the Enterprise Intelligence Platform ETL, OLAP, Query/Reporting, Analytical IntelligenceBusiness Solutions Customer Relationship Management (Data Mining) Supply Chain, Supplier Relationship Management Financial Management, ABM, Balanced Scorecard Case Studies (technical, applied business problems)Copyright 2005, SAS Institute Inc. All rights reserved. 10Results20-30 Students trained with SAS expertise annually.20-30 Interns placed with companies annually.10+ SAS France staff contribute their expertise annually.80+ SAS customers/partners involved annually Master Programs Scientific Advisory Board Intern supervisors Academic WorkshopsGrowing research, education & training field in BIGrowing network of BI experts Career opportunities : consultants, project leaders, managers. (IBM, CGEY, Roche Diagnostics, Schneider)Copyright 2005, SAS Institute Inc. All rights reserved. 11University of Alabama, Culverhouse College of Business and Administration Success Story New interdisciplinary data mining certificate program in business school within Institute for Business Intelligence Students complete 4 courses for credit (160 hours) Theoretical basis and practical applications of neural networks, decision trees, cluster analysis, and association analysis Prof. Mike Hardin needed real data for students to address a real problemStudent retention key factor in US university success Affects funding opportunities, revenue, and rankingCopyright 2005, SAS Institute Inc. All rights reserved. 12ResultsRetention model helps students, saves money Initial application of model showed 180 students at risk and paired them with mentors to prevent drop out Saves money, because university loses $1,000,000 for every 100 students who drop out Predict retention rate of > 83% (vs. expected 50%) for this target groupGraduates with data mining certificate have competitive advantage Can command $10,000-15,000 more in salary Receive multiple job offersCustomers hiring students benefit New graduates provide value immediately Save money on training costsCopyright 2005, SAS Institute Inc. All rights reserved. 134th annual Student Ambassador Competition5 Students earn the opportunity to present their SAS related and business relevant research project to the SAS Forum International Audience5 Student Ambassadors are ready to be hired no need to train them in SAS5 examples on how research can be business relevant and applied5 examples on how the Academic Program is Bridging the gap between Academic and Business.Copyright 2005, SAS Institute Inc. All rights reserved. 14Student Ambassador Intro10:30 Bjrn Ahlgren Royal Institute of Technology (Sweden) Forecasting support for spare-parts management within the automotive industry 11:35 Wouter Buckinx and Geert Verstraeten Ghent University (Belgium) Using Predictive Modeling Techniques for Data Enrichment to Reward Customers Loyalty.Copyright 2005, SAS Institute Inc. All rights reserved. 15Student Ambassador Intro14:15 Patrcia Narciso ISCTE (Portugal) A DSS for the Creation and Restructuring of Degrees in Higher Education15:00 Mitja Pirc Universitat Pompeu Fabra(Spain) Domain-specific customer segmentation in mobile telecommunications15:45 Sriram Subramanian International Institute of Information Technology (India) Strengthening SDR Analysis with Gold and Multiple CurrenciesCopyright 2005, SAS Institute Inc. All rights reserved. 16Offering real-world experience Too focused on scientific research, business schools are hiring professors with limited real-world experience and graduating students who are ill equipped to wrangle with complex, unquantifiable issues in other words, the stuff of management.Warren G. Bennis and James OToole Harvard Business Review: How Business Schools lost their way May 2005Copyright 2005, SAS Institute Inc. All rights reserved. 17North-West UniversitySuccess StoryPost-Graduate Program offering North-West University offering operational and managerialcompetencies BI: Unlocking enterprise information to create value in companies: Reporting Analysis Data Warehousing Data Mining Risk DimensionsHands-on training focusing on a real-world/ business relevant approachCentre for BMICentre for BMICopyright 2005, SAS Institute Inc. All rights reserved. 18Results25-30 post-graduate students trained in BI and Risk annually.20-30 interns placed with companies annually.5+ NWU staff contribute their expertise50 - 100+ SAS customers/partners involved Intern supervisors Academic Workshops TrainingGrowing research, training and consulting field in BI and especially Risk.Growing network of BI and Risk experts Career opportunities: Financial and services sectors: consultants, projectleaders, managers. Centre for BMICentre for BMIBridging the Gap Between Academia and BusinessBridging the Gap Between Academia and BusinessSAS Industry Framework for EducationOffering real-world experience Global Academic OfferingGlobal Academic OfferingGlobal Academic OfferingGlobal Academic Program OfferingGrenoble Ecole de Management Success StoryResultsUniversity of Alabama, Culverhouse College of Business and Administration Success Story Results4th annual Student Ambassador CompetitionStudent Ambassador IntroStudent Ambassador IntroOffering real-world experience North-West UniversitySuccess StoryResults

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