BMW Connected Drive, November 2010

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  • 1. Telematics Update Munich Reinhard Jurk BMW Group ConnectedDrive. BMW ConnectedDrive. November 2010 Seite 1 In- Achieve In-Vehicle Content Integration with Smart Systems. Systems. Telematics Update Munich November 2010 Freude am Fahren
  • 2. Telematics Update Munich Reinhard Jurk Outline. BMW Group November 2010 Seite 2 challenge? What is the challenge? Solution, part 1 Who is involved? involved? Solution, part 2
  • 3. Telematics Update Munich Reinhard Jurk challenge? What is the challenge? BMW Group November 2010 Seite 3 car, Customers want relevant services in their car, that need to be adapated into the context. automotive context.
  • 4. Telematics Update Munich Reinhard Jurk challenge? What is the challenge? BMW Group November 2010 Seite 4 match. Lifecycles of the outside world and the in car world do not match. New features every month New features every 1-3 years
  • 5. Telematics Update Munich Reinhard Jurk challenge? What is the challenge? BMW Group November 2010 Seite 5 Features of the outside world are technically located outside.
  • 6. Telematics Update Munich Reinhard Jurk challenge? What is the challenge? BMW Group November 2010 Seite 6 expectation. Mismatch of business models and customer expectation. Free Ad sponsored Subscription Combined business models Micropayments
  • 7. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 7 scheme. Simple architectural scheme. Services in the cloud OEM controlled backend
  • 8. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 8 Connected. device, MINI Connected. Move to the CE device, but do not sacrifice usability within car. the car.
  • 9. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 9 Connected. device, MINI Connected. Move to the CE device, but do not sacrifice usability within car. the car.
  • 10. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 10 Connected. device, MINI Connected. Move to the CE device, but do not sacrifice usability within car. the car. Headunit OEM controlled backend
  • 11. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 11 cloud, car. BMW Online. Do it in the cloud, but do not sacrifice usability within the car.
  • 12. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 12 cloud, car. BMW Online. Do it in the cloud, but do not sacrifice usability within the car.
  • 13. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 13 cloud, car. BMW Online. Do it in the cloud, but do not sacrifice usability within the car.
  • 14. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 14 cloud, car. BMW Online. Do it in the cloud, but do not sacrifice usability within the car.
  • 15. Telematics Update Munich Reinhard Jurk What could be the solution (part 1)? BMW Group November 2010 Seite 15 cloud, car. BMW Online. Do it in the cloud, but do not sacrifice usability within the car. OEM controlled Headunit backend
  • 16. Telematics Update Munich Reinhard Jurk involved? Who is involved? BMW Group November 2010 Seite 16 OEM Service Provider Customer CE Device Manufacturer
  • 17. Telematics Update Munich Reinhard Jurk proposal. NGTP Architectural proposal. BMW Group November 2010 Seite 17 content. Decoupling of content. PSAP Call Center Other Services (CC) Other Services Interface 5 Interface 8 proprietary Components & Interface 1 Interface 2 Interface 6 interfaces Dispatcher Service Service Integrator (SI) (DSPT) Handler (SH) Telematic Unit (TU) Interface 3 Interface 4 Interface 7 Provisioning Customer Data Data Provider Provider (CDP) Content Provider (PDP) (CP) Security General aspects Logging / Auditing Monitoring www.ngtp.org
  • 18. Telematics Update Munich Reinhard Jurk solution... If you want to be part of the solution... BMW Group November 2010 Seite 18 practices. Best practices. Use standards. Tie up to existing eco-systems. Keep your interfaces simple. Keep your interfaces stable. Watch out for synergetic business models.
  • 19. Telematics Update Munich Reinhard Jurk you. Thank you. BMW Group November 2010 Seite 19 Some pictures Courtesy graur razvan ionut Salvatore Vuono, jscreationzs / FreeDigitalPhotos.net

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