BADGES? WE DON’T NEED NO STINKING BADGES.

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    23-Feb-2016

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BADGES? WE DONT NEED NO STINKING BADGES. THE CONCEPT. - PowerPoint PPT Presentation

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<p>WHAT WOULD MAKE MORE* NONPROFIT EMPLOYEES TAKE ADVANTAGE OF QUALITY PRO BONO RESOURCES?</p> <p>BADGES? WE DONT NEED NO STINKING BADGES.Welcome to a dynamic new campaign: Proudly Pro Bono. Proudly Pro Bono will engage and activate a community of pro bono enthusiasts and drive increased interest in and adoption of pro bono service. Proudly Pro Bono is a new online platform where pro bono lovers can connect, learn, and take action. </p> <p>Members of the Proudly Bono community get a proudly pro bono badge, which prominently displays their status as pro bono champions, inspires friendly competition within the nonprofit sector, and offers a seal of approval for funders and pro bono providers. THE CONCEPT</p> <p>2DISCOVER WEBSITE JOIN UP GET BADGED COMMUNITYFind out about the Proudly Pro Bono community through Taproot, other pro bono providers, nonprofit colleagues, or LinkedIn.</p> <p>Visit a dynamic website that includes awesome info about pro bono and the Proudly Pro Bono campaign and community.</p> <p>Register to become an official member by answering a few short questions (i.e., location &amp; date of project, hours completed or pledged, nature of pro bono deliverable).</p> <p>Get a personalized Proudly Pro Bono badge! Badges for pledging and for hours completed (bronze, silver, gold &amp; platinum) are offered. Badges are upgradeable and ready to be shared via websites, email signatures, and all social media.Enjoy the perks of the community -- free pro bono resources, best practices and trainings, invitations to exclusive events, and access to nonprofit peers around the world. THE HIGH-LEVEL PLANWell measure success by tracking the following indicators:# of nonprofits that pledge to build their capacity through pro bono# of pro bono hours that are logged by members of the Proudly Pro Bono communityThe # of members who upgrade badges (pledge bronze silver gold platinum)Overall number of nonprofit organizations that become part of the Proudly Pro Bono community (note: our global goal of 20% nonprofit adoption globally! by 2020)MEASURING SUCCESS</p> <p>Check out these cool badges for nonprofit pro bono champions at the pledge, bronze, silver, gold, and platinum levels!This idea is great for going to scale. Heres how itll happen:Launch a sexy PR campaign on the importance and impact of being Proudly Pro Bono.Taproot beta tests the platform off-line and front-loads the community by inviting its over 3,000 nonprofit partners to become pioneer members.The Proudly Pro Bono badge will offer membership in a community of pro bono champions, shared news and social connections, potential benefits for achieving different tiers, and gaming/competitive incentives. Pro bono volunteers and companies will eventually be able to use the badge as well. SCALING THE CONCEPT</p> <p>Im kind of a big deal.Bob ScottWeb Developer, BA</p> <p>Max SkolnikExecutive Director, DC</p> <p>Cat WardSenior Consultant, Advisory Services, NY</p> <p>THE ROOT-STARS</p>