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In alchemy this is the symbol for gold.
Contrary to popular belief, the ultimate goal of alchemy was not to turn odd metals into gold, but rather to discover the truth, to purify & distil things into its perfect or purest form the
absolute goal of this process was supposed to be the attainment of knowledge, wisdom and the elixir of life.
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We cannot give you the elixir of life
But, what if we could give you the wisdom, knowledge and intellectual gold to help you create a truly powerful culture and an inspiring authentic personal brand?
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alchemy human strategy is a strategic partnership that focuses on helping people and groups to have a greater impact on their world.
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Resilience Psychological resilience is defined as an individual's ability to properly adapt to stress and adversity. Stress and adversity can come in the shape of family or relationship problems, health problems, or workplace and financial stressors, among others The ability of a substance or object to spring back into shape; elasticity The capacity to recover quickly from difficulties; toughness
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Resilient systems are all around us.
we all admire and aspire to
These are but a few examples of resilient systems
as business leaders or
manager or CEO
that dynamic team
leader business visionaries
There are other more interesting examples of resilient systems
The fact is that history and the present is filled with resilient systems
we refer to and benchmark these
systems on a daily basis.
iconic historic leaders
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The big question is
how do I become a truly resilient
how do I turn my managers into
how do I turn my company culture into something that is powerful
How do turn my organisation into a resilient system?
a culture that is inspirational and something that lives beyond a
patterns of resilient systems
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Repeating patterns When we analyse and look at a resilient system you see the following characteristics and repeating patterns. We have distilled these patterns into three components Ideology, traits and impact
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robust & hardy
higher value shared identity
symbols shared narrative
unity evolution ready
this is what we do
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We facilitate, co-create and help with the creation of human strategy, i.e. creating resilient human systems, be it individuals or groups. This means personal brand/ mastery development and internal culture development and creation. We refer to this process as the co-creation of resilient systems
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Resilient Personal Systems Authentic Personal Brands
Resilient Group Systems Group or Company Culture
co-create facilitate help
distillation + awareness + insights
Conceptualisations + growth + development
This is what we do
culture eats strategy for breakfast
we are what we do. excellence, then, is not an act, but a habit
Culture will influence everything you do, how you execute, how you implement & how you succeed as a company.
There needs to be a shift away from creating fake created people brands towards the creation of authentic personal brands. An authentic personal brand is not a mask it should be an echo of who the person is, and it should permeate through everything he or she does.
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Peter F. Drucker Aristotle
why is this important?
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Why would you want to go through this exercise? Of what value will this be to you or your organisation? What difference will it make? If you knew the answers, you will stop asking these questions and in steads ask why you have not done this before.
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resilient systems give you more
engagement adoption behaviour
77% 95% 70%
The impact of effective employee engagement on client satisfaction, but, engagement of employees who value Employee Engagement. 69% for next percentile.
95% of all decision making is subconscious and idea adoption is severely impacted and influenced by message relevance, meaning and distinctness
70% of all company transformation drives fail because employees did not adopt new behaviours quickly or completely
HBR; The Impact of Employee Engagement on Performance, 2013
Tjaco Walvis, Branding with Brains, 2012; David Rock, How your Brain Works, 2012
Mckinsey, The 90% success recipe: Commercial transformations that beat the odds and the market, 2014
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take note of these statistics?
because, 91% of respondents to a new survey say companies with a strong sense of purpose and culture also have strong financial performance. Core Beliefs and Culture Survey for Deloitte., 2013
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This is a systemic process
how can we help you?
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We have created a methodology that will help us create more resilient cultures and authentic personal brands. It is based on design thinking, sociology, group culture and Jungian Psychology based on the concept of individuation.
a. culture creation
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History, Dreams &
Symbols & Rituals
Norms & Beliefs
Challenges & Constraints
Shared Identity & Purpose
Engagement Adoption Behaviour Reinforcing
Goal Activation Awareness Action
Process of [Re]Discovery and Distillation Journey of adoption, unification and culture led behaviour
Habits, Rituals & Symbols
Shared Definition of
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We take all stakeholders through a structure process of discovery and awareness
The thinking is then turned into specific actions and assets that
needs to be used to create a unified resilient culture
The outcome of this is the crystallisation
of the company culture on paper
b. authentic personal brand creation
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History & Dreams
Verbalising Adoption Behaviour Reinforcing
Goal Activation Awareness Action
Process of [Re]Discovery and Distillation Journey of growth, individuation and development
Behaviour Identity Values Purpose
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We take the individual through a structure process of discovery and awareness
The thinking is then turned into specific actions and assets that needs to be used / adopted to
internalise and build the authentic personal brand
The outcome of this is the crystallisation of the personal brand building
what will we give you?
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When you go through this process, for either culture creation or authentic personal brand development, at the outcome of the project we will give you the following.
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key deliverables #1 knowledge and insight what is your current brand/ culture built on, what is influencing it, what is stopping it from growing?
#2 clarity and awareness What are the fundamental building blocks and drivers of your personal brand and culture?
#3 co-created actions What are the action steps you need to take to bring your culture or authentic brand to life, what do you need to do and change and implement?
#4 assets and tools What are the critical assets and tools that you need create, adopt and use to help you build your resilient system?
#5 journey and road map What is the journey and roadmap that you need to follow in order to build your resilient culture or authentic personal brand
Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly searching for new and more scientific ways to create more powerful and impactful brands that truly will add value to the lives of all stakeholders.
Andre Le Roux
072 387 2079 firstname.lastname@example.org
Thys de Beer
082 565 5508 email@example.com
Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the industry for over 10 years and he has recently completed his Masters Degree researching the role of design thinking in brand strategy. Thys is an intellectual that is looking to change peoples perceptions about the power of the brand.
I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic personal brands
I am a thinker and explorer and I want to see how we can build powerful culture taking our design thinking learning's and applying it to building powerful cultures
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Please Note that all information contained in this presentation is proprietary and remains the property of the owner [Andre le Roux / Thys de Beer and Alchemy Human Strategy] all rights reserved. Information can only be shared if written consent is given by owners