8 Ways To Get Advertisers For Your Podcast

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    22-Mar-2016

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There are a multitude of ways to make money from podcasting, but one of the most obvious is through advertising. 1. Who sponsors the competition? If there are other podcasts in your industry, who sponsors them? What ads do you see on blogs in your niche? These advertisers are already sold on new media, so theyll be more receptive to the idea of advertising on your podcast. CLICK HERE TO KNOW MORE ABOUT PODCASTING How Do I Get Advertisers for My Podcast?

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    8 Ways To Get Advertisers For Your Podcast?

    How Do I Get Advertisers for My Podcast?

    Once youve been podcasting for a while and have built a sizable audience, the natural

    next question is, How do I make money from this thing?

    CLICK HERE TO KNOW MORE ABOUT PODCASTING

    There are a multitude of ways to make money from podcasting, but one of the most

    obvious is through advertising.

    Advertisers like podcasts because they are still relatively unique in the online world (as

    compared to blogs, for instance), and they can reach an extremely targeted market

    easily.

    Once youre ready to think about accepting advertising, take these steps:

    1. Who sponsors the competition?

    If there are other podcasts in your industry, who sponsors them? What ads do you see

    on blogs in your niche? These advertisers are already sold on new media, so theyll

    be more receptive to the idea of advertising on your podcast.

    2. What products do you use and like?

    Its much easier to promote something you already use and love, so start with your

    favorites. If youre in the hairstyling industry, what shampoos, scissors, brushes, and

    color agents do you prefer?

    If youre a financial expert, where do you perform your trades and do your research?

    Contact them and see if theyre interested in exposure on your podcast.

    3. Who is advertising in magazines?

    So many companies have cut their magazine and print advertising, that anyone whos

    STILL advertising in print just might have some money to burn. Check these folks out.

    4. Ask your audience for referrals

    You never know whos listening to or watching your podcast, so if youre open for

    advertising business, let your audience know. Your listeners already know and love

    your podcast, and if theyre a small (or large!) business owner, they may want to get in

    on the ground floor.

  • Click Here To Get Free Instant Access For 4 Traffic Generation Videos

    5. Create an ad kit

    The scenario you want to avoid is having someone ask you how much it is to advertise

    and how many listeners you have, and you say, Umm, I dont know! Figure out

    beforehand what you will charge, what the advertiser will get, and how theyll pay.

    Create an ad kit (a one-sheet PDF is fine) with information on your market, your

    audience, and your rates, and have it available for download BEFORE you start shilling

    for advertisers.

    6. Have a track record of growth and success

    No matter how big you know your podcast is going to be, advertisers (unless theyre

    related to you) are going to want to see some level of consistency and success.

    If you can tell them your audience has doubled every month for the last six months,

    thats impressive. If you tell them you just started but you really, really know what

    youre doing? Not so much.

    7. Do product reviews

    Doing product reviews is an excellent way to ease yourself into the advertising space.

    Once youve started offering reviews, you can solicit free products from companies.

    And once youve established a working relationship with them, its an easier sell to

    move them from donating product to advertising (Note: Remember that your first and

    foremost loyalty should be to your audience. This means you dont give good reviews

    to bad products, even if youre getting paid. Period.)

    8. Make it easy for them

    Have an easy payment process. Send potential advertisers the information they need

    including a link to past podcasts and your advertising kit.

    Know why theyre a good fit with your market. The easier it is for them to say Yes, the

    more likely it is that theyll advertise.