3sixty email design by tammi st. angelo

  • Published on
    14-Jul-2015

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  • 3sixty Live Email Design

    February 14, 2012

  • Goals for Today:

    Basic Rules for Email Design

    Specific Features of ExactTarget Software

    Tips/Tricks for Email Marketers

  • Importance of a Preheader

  • Hierarchy of CTAs

    Button

    Text links

    Graphic Size

  • A Good Subject Line

    Approx. 35 characters maximum

    Testing A/B GEOs

    Unique each send

  • Test Rendering in Diff. Environments

    Mac/PC, & Mail Clients

    Problem spots: breaks, , HTML icons, padding, background images

  • Styling Email for Images Off

    Adding Alt tags

    Formatting text

    Background

  • Importance of Alias Tags

  • Whats Reply Mail Management?

  • Using Send Classifications

    Sender Profile

  • Using Send Classifications

    Delivery Profile

  • Using Send Classifications

    Send Class

  • Pre Populated Twitter Icon

    http://twitter.com/home?status=TwitterStatus

    http://www.hypergurl.com/urlencode.html

  • Q&A

    tstangelo@exacttarget.com

    @tammistangelo