(Some podcasters even hold contests for designs, offering a prize to their favorite submission). How Do I Promote My Podcast Online? Just having your podcast listed in iTunes will likely bring you a handful of listeners. But to really ramp up your audience, you need to kick into high gear and start promoting your podcast. 13 Ways To Promote Your Podcast Online And Offline There are many ways to spread the word online about your podcast, and here are some of the most effective:
Click Here To Get Free Instant Access For 4 Traffic Generation Videos 13 Ways To Promote Your Podcast Online And Offline How Do I Promote My Podcast Online? Just having your podcast listed in iTunes will likely bring you a handful of listeners. But to really ramp up your audience, you need to kick into high gear and start promoting your podcast. CLICK HERE TO KNOW MORE ABOUT PODCASTING There are many ways to spread the word online about your podcast, and here are some of the most effective: 1. Promo Spots Creating a 15- to 20-second promo spot that other podcasters can play on their show is a great way to gain exposure to new listeners or viewers. Keep it short and sweet, and then target a handful of complementary podcasts who you think provide great overlap with your audience. Contact the podcaster and ask if theyd be interested in swapping promo spots with you or selling you some ad time. 2. Blog Buttons Buttons or badges for blog sidebars are a way for your listeners to feel involved in your podcast, as well as display their loyalty. Stick with smaller buttons (125125 pixels is a standard size), and provide them for free download from your blog or podcast website. (Some podcasters even hold contests for designs, offering a prize to their favorite submission). 3. Signature line Dont overlook a great piece of real estate for promoting your blog: Your email signature line! You dont need anything more fancy than a simple tag line with the link to your podcast download page. 4. Podcast Directories iTunes is the granddaddy of all podcast directories, but there are plenty of other directories out there, too. Click Here To Get Free Instant Access For 4 Traffic Generation Videos Make sure to submit your podcast to as many directories as possible, including PodcastAlley.com, Podcast.com, Podscope.com, Yahoo Podcasts (podcasts.yahoo.com), and SingingFish.com. Visit each to see how to submit your podcast for inclusion. 5. Forums Many industry forums have listings for podcasts, so make sure yours is included. And when you comment on posts, you DO have your podcast listed in your signature, right? 6. Ratings on iTunes and Other Directories Higher-rated podcasts show up at the top of searches. In each episode of your podcast, encourage your listeners and viewers to rate your podcast in iTunes and other podcast directories. And when you get nice emails from your audience, write back and ask them to leave a comment on iTunes for you. 7. Image on iTunes and Other Directories We are visual people. If were cruising through a podcast directory, looking for a new show, were more likely to tune in to one with a great visual graphic especially if its a video podcast. Create a small avatar for your podcast and submit it with your podcast listing (its free!). Now that youre on the promotion path, dont stop there read on for some fabulously effective ways to promote your podcast OFFline. How Do I Promote My Podcast Offline? You may be wondering how you could possibly promote an online product like a podcast in the offline world. Well, its not just possible; its effective, too! Here are six ways to promote your podcast to real live people, thereby spreading your reach: 8. Business card Put a link to your podcast on your business card make sure to carry cards with you and hand them out at every opportunity. You never know when the guy standing in line behind you at Starbucks will become your next fan (and customer). 9. Signs Small signs put up in strategic locales can be very effective. Are you a pet behavior expert with a podcast to match? Click Here To Get Free Instant Access For 4 Traffic Generation Videos Create an 8 1/211 sign and post it on the bulletin board at PetCo and the dog groomers. Got a podcast on mountain biking? Promote it at the bicycle store. Think strategically about your niche. Home-based business owners hang out at Kinkos, coffee shops, and office supply stores. Meet them where they are. 10. Demo CD Create a demo CD or DVD of a few episodes of your podcast and ask the proprietors of the businesses you identified above if you can give them away to their customers. No one can resist a freebie, especially when its attractively packaged and on their favorite topic. 11. Ads An ad in your local weekly paper or giveaway shopper can be an inexpensive way to spread the word about your podcast. Again, think strategically about the market youre trying to reach (place an ad for your pet-oriented podcast in the classifieds under Pets, and your real estate podcast with the current listings.) 12. Press release Write up a one-page press release about your podcast and share it with your local paper and radio stations. Often, these reporters are on the hunt for local boy/girl makes good type of stories, and your podcast could be your ticket to some free press. Repeat the press release exercise if youre hosting a big contest, or interviewing a famous person. 13. Live interviews Holding live interviews or broadcasts at an industry event is a great way to pique curiosity and gather a crowd radio stations use this trick all the time! No one can resist checking out the camera crew, even if its a person with a Flip camera. Host your next show from a Chamber of Commerce mixer, an industry trade show or seminar, or even at the local Starbucks. (Note: This is a great way to get interviews with a lot of industry experts in a short period of time).