101 Ways to Get Your Business Noticed
Copywriting specialist, Lynnaire Johnston, shares ways you can get your business noticed through advertisements, advertorials, brochures, flyers, emails, newsletters, publicity, events, networking, sales letters, social media and websites.
101 Quick Tips To Get Your Business Noticed By Lynnaire Johnston 2015 2 101 Quick Tips to Get Your Business Noticed These quick tips have been taken from the book 9 Proven Methods for Communicating with Clients. Details can be found at www.supersizeyoursales.com//ljsbooks/ Advertisements 1. Your company name is not your headline! Put your name at the end of the advert, not the beginning. 2. Make your headline attention-grabbing and targeted at the audience you want to attract. 3. Write your advertisement from your prospects point of view not yours! Think about whats in it for them. 4. Test your advertisements so you know what works and what doesnt. Dont spend money on adverts that dont bring in sales. 5. Advertise where your target market is. Know your demographics and those of the media youre advertising in. 6. Advertise in your chosen media on a regular basis so you get seen by your prospective buyers. The effect of advertising is cumulative. 7. Dont cancel your advertising when times are tough. Thats exactly when you can stand out from the crowd. 8. Plan your advertising a year in advance so it will be more effective than the hit-and-miss effect of ad hoc adverts. 9. Make your call to action a compelling one so people know what you want them to do and have an incentive to do it. Coupons can be very effective. Advertorials 10. Use advertorials to stand out from the crowd of advertisements. They give you credibility and show you to be the go-to company in your field. 11. Write them from an objective viewpoint so people will read them, not ignore them. 12. Include testimonials in your advertorial to give it even more third party credibility. 3 13. A good advertorial, written as an interesting case study, could be published on your own site and your clients website, as well as in the newspaper or magazine it was written for. 14. When preparing an advertorial know the requirements of the publishing company so its not too short, too long, has too many photos or not enough. 15. Include at least one, preferably more, interesting and eye-catching photograph.Brochures 16. Spend adequate time and money on your brochure so it reflects the quality of your products and services. 17. Plan it properly and in plenty of time so it is not rushed and therefore not as good as you would like it to be. 18. Have your brochure professionally designed, written, photographed and printed. 19. Make it benefit-oriented as opposed to feature-oriented. Eg airbags are a feature; safety is the benefit. 20. Make your call to action very clear so the reader knows exactly what you want them to do next. 21. Include links to websites where people can find out more. For this to be useful, there must be more information on the website than is in the brochure. Flyers 22. Use flyers for promotions or other short-term advertising. 23. Flyers arent usually as big or as expensive as brochures so print lots and distribute them far and wide. 24. Flyers dont need lots of text but what you do have needs to be convincing. 25. Keep sentences short. This gives them more punch. 26. Bullet points work well on flyers as they make the text stand out. 4 Emails 27. After your name, the most important part of your email is the subject line. Its job is to get the reader to look at your email and not delete it. Make it memorable. 28. Unlike a sales letter, a PS after your signature is wasted. It often falls below the bottom of the page and gets missed. 29. An email can be sent as frequently as you have something of interest to say. Be clear on what you want it to achieve: increase sales, promote a product, make an announcement etc. Emails are exceedingly versatile. 30. To send a sales-style email you must by law have the recipients permission. Newsletters 31. Send a newsletter to everyone on your database, clients, potential clients, suppliers, in fact anyone you can think of. 32. Send your newsletter regularly more frequently than quarterly will get you the best results. But dont overdo it. Too often will cause people to ignore it or unsubscribe. 33. Include items that are useful to you your clients. For example, real estate agents often put recipes in their newsletters. As cooking is not part of the sales process it would be more relevant to give tips on how to get a house ready for sale. 34. Have your newsletter professionally written, edited, designed and produced. It will pay dividends because good quality outperforms shoddy quality every time. 35. If your newsletter is being sent by email include live links to your website and other useful places like your blog. This helps drive traffic to your website. 36. Dont send a newsletter once or twice and expect results. Commit to it for at least 12 months. 37. Set up a programme with deadlines for each stage and stick with them. 38. Between issues collect material for the next one so you have plenty to choose from when youre ready to put an issue together. 39. An email newsletter must have an opt-out button or a way to unsubscribe. 5 Publicity 40. Send out a media release promoting your event or promotion. Include an eye-catching photo. This will increase the chances of your release being published. 41. Upload it to as many places as you can to get backlinks to your website. 42. Use accepted press release format. A professional writer can help you with this. 43. Come up with a novel and innovative angle for your release. Just because its new doesnt mean its newsworthy. 44. Put your most important information first and the least important last. If it gets cut everything the reader absolutely has to know will still be included. 45. Ensure your release answers all these questions: Who, What, Where, When, Why and How. Events 46. Hold a newsworthy event you can generate publicity for. 47. Invite trendsetters, opinion leaders and influencers so you spread the word far and wide. Networking 48. Word of mouth referrals are the single best way to bring in business so join networking groups and widen your circle of business acquaintances. 49. Give as much back as you can by helping wherever you see the need. 50. Join in the events where possible and get to know people at a personal level. You never know who knows whom. 51. Be involved in the running of your group if possible so you get to know as many members as you can. Sales letters 52. Long copy always outsells short copy so get as much detail in as possible. 6 53. For best results follow a standard formula eg AIDA attention, interest, desire, action. 54. Always include a PS when sending a hard copy letter. Never include a PS if your letter is via email. 55. Your PS should include a compelling reason to take action and a roundup of the benefits of your product or service. 56. Have an outstanding headline (4 Us see below) 57. Include plenty of benefits detailing why they should buy from you 58. Use sub-heads to break up the text and make it easy to read Check and double check your letter before it is sent. You dont want mistakes. 59. Use formatting techniques like bold, underline and italics. Social media LinkedIn 60. Have a full profile that is well written and showcases your skills and abilities. 61. Include video, presentations and examples of you and your companys work 62. Set up a company page and put up regular updates. 63. Get involved in groups and contribute to discussions. 64. Give recommendations; they will come back to you and you want a profile full of recommendations. 65. Aim for 500+ connections 66. Post useful updates regularly 67. Contact your connections regularly Facebook 68. Set up a company page and update it regularly 69. Find ways to engage people questions, competitions, polls etc 70. Put up posts that are both interesting and useful 7 Twitter 71. Know whether your company would benefit from Twitter ie you have special deals regularly 72. If you are going to send out tweets do it frequently. Pinterest 73. If your product is visual, make use of boards to get noticed 74. Link it back to your website the more backlinks the better YouTube 75. Set up your own channel and post videos to it 76. Create your own videos. They dont have to be studio quality. Websites 77. Update your site and pages regularly 78. Increase the size of it constantly by adding new content 79. Include a call to action on each page 80. Every page needs an attention-grabbing headline that is different than the page name 81. Give information freely 82. Set up a blog that you can link to from other platforms like LInkedin, Facebook etc. 83. If using blogs and newsletters, update them regularly with thought-provoking items and material 84. Keep up with latest trends eg include video 85. Include plenty of third party endorsements, in the form of testimonials or case studies. 86. Spend some money on SEO so your site ranks well. 87. Dont leave out-of-date material up on the site, for example events that have already happened. Keep it regularly updated. 8 General 88. Planning know what you want to achieve from every piece of communication you send 89. Attitude its not about you, its about the client. Write from their perspective. What do they want to know, what benefits does your product or service offer them? Put yourself in their shoes. 90. Appeal to their emotions fear, greed, vanity etc 91. Write as is you were talking to them (the bar stool method). 92. Headlines Every document or piece of communication should have one. 93. Target your headline to appeal to the exact reader youre trying to reach. Eg, Attention Arthritis Sufferers! 94. The 4 Us of headlines urgent, useful, ultra-specific, unique 95. The job of headlines is to grab the readers attention and to intrigue or promise enough that the reader will go on to the next paragraph. 96. Tone dont use jargon, weasel words or formal speech 97. Structure have an appropriate beginning, middle and end. 98. Make the copy flow, each section should be related to the next in an orderly way. 99. Simplicity dont try to be overly complicated. Make it simple to understand and follow. 100. Design dont use reverse text. It is hard to read. 101. Accuracy check and double check the copy to make sure there are no mistakes.