10 REASONS WHY YAMMER IS GOOD FOR BUSINESS reasons why Yammer is good for business 11 top tips for ESN success ... Rather than ROI, think value. 10 reasons why Yammer is good for business .

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  • 10 REASONS WHY YAMMER IS GOOD FOR BUSINESS

    Katy Sweetman

    Communications Manager / October 2012

  • This presentation is brought to you by the Letter C

    Culture

    Collaboration

    Community

    Cognition

    Connection

    Customer engagement

    Communication

    Crisis

    Crowd-sourcing

    Creativity

    Communality

    (Tele)commuting

    Changing times

  • 10 reasons why Yammer is good for business

    Source: http://bkaprt.com/mf/4

    The only irreplaceable capital an

    organisation possesses is the

    knowledge and ability of its people.

    The productivity of that capital

    depends on how effectively people

    share their competence with those

    who can use it.

    Andrew Carnegie, 1835 - 1919

  • 10 reasons why Yammer is good for business

    Background to ESNs and social business

    Intergen: a case study

    The 10 Cs

    The justification & the measurement

    10 top tips

    Conclusion

  • 10 reasons why Yammer is good for business

  • 10 reasons why Yammer is good for business

    How is social changing business in general?

    interactive humanised

    asynchronous two-way

    transparent immediate

    conversational

    Privacy is dead, and social media holds the

    smoking gun. Peter Cashmore, Mashable CEO

  • The background

  • 1.3 TRILLION

    Google: Our Mobile Planet, May 2012

    The value to be

    unlocked by

    businesses through

    social technology by

    2016.

    McKinsey Institute

    Its big.

  • 40% The number of large

    enterprises that will

    have an ESN by 2015.

    Gartner

    Its being adopted.

  • 70% The number of businesses embracing

    social.

    Gartner

    Its happening now.

  • 41% The number of people

    who believe their

    company should be

    investing more in

    social.

    Forbes

    But it could be happening more.

  • CEOs believe social will

    become one of the two

    ways to engage

    customers, mainly at the

    expense of traditional

    approaches.

    IBM CEO Study 2012 Report

  • 10 reasons why Yammer is good for business

    IBM CEO Study 2012 Report

  • This is now a continuous

    feedback kind of world, and

    we need organisational

    nimbleness to respond.

    CEO, financial markets, US

    IBM CEO Study 2012 Report

  • 10 reasons why Yammer is good for business

  • 10 reasons why Yammer is good for business

    DreamForce Keynote 2012

  • 10 reasons why Yammer is good for business

    How did we get here?

  • 10 reasons why Yammer is good for business

    Lots of ways to skin a cat

  • 10 reasons why Yammer is good for business

    Weve only just begun n case you were wondering

  • 10 reasons why Yammer is good for business

    What are people wanting to achieve?

  • 10 reasons why Yammer is good for business

    What impacts have people experienced?

  • Intergen: a case study

  • 10 reasons why Yammer is good for business

    Intergen:

    80%+ on Yammer

    Started Yammer network October 2008

    Rapid growth

    Young: average age 34 (2011)

    Tech savvy, early adopters and tinkerers

    Geographically diverse: NZ, Australia, US

    Freemium members

  • 10 reasons why Yammer is good for business

    It wont happen overnight

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  • 10 reasons why Yammer is good for business

  • 10 reasons why Yammer is good for business

  • So what do Intergenites value?

    The softening of geographical boundaries

    A place where people are three-dimensional

    The information

    Open, unhierarchical forum

    The culture

  • ShakeOut

  • The Iconic Yellow

    Challenge

  • 10 reasons why Yammer is good for business

  • 10 reasons why Yammer is good for business

  • 10 reasons why Yammer is good for business

  • 1. Culture and

    people

  • 71% of

    employees

    aren't

    engaged

  • 2. Community

  • 3. Collaboration

  • Getting the

    most out of

    the virtual

    watercooler

  • 4. Customer

    engagement

  • The time available to

    capture, interpret and act on

    information is getting shorter

    and shorter.

    CEO, IBM CEO Study 2012 Report

  • 5. Communication

    (& crisis)

  • 10 reasons why Yammer is good for business

  • 6. Crowd sourcing

    & 7. Cognition

  • Making the

    "wisdom of

    the crowd"

    part of

    business

  • We need to mobilise

    our collective brain

    power for innovation.

    CEO, IBM CEO Study 2012 Report

  • 10 reasons why Yammer is good for business

    8. Cognitive

    surplus

  • 10 reasons why Yammer is good for business

  • 8. Telecommuting

  • 62% The number of

    employees working in

    multiple locations

    during their working

    week.

    Yammer

    Beyond the four walls of an office.

  • 9. Competitive

    intelligence

  • 10 reasons why Yammer is good for business

  • 10. Changing

    times

  • Times, they

    are a-

    changing.

    Source: Gerry Alexis

  • 11. Connection

  • 10 reasons why Yammer is good for business

  • The business case

    & the ROI

  • 10 reasons why Yammer is good for business

    Yammer's total economic impact:

    25% time savings

    65% find answers more quickly

    47% higher shareholder returns

    50% better business agility

    66% faster service resolution time Up to 11% greater engagement

  • 10 reasons why Yammer is good for business

  • Lurkers

  • 10 reasons why Yammer is good for business

    The path to value

  • 10 reasons why Yammer is good for business

    11 top tips for ESN success

    Its about relationships, not technology.

    Get executives involved.

    Have champions.

    Silence doesnt (always) equal failure.

    You dont need to regulate.

    Know your purpose.

    Business is personal.

    Listen. Help. Contribute.

    Harness your organisations

    cognitive surplus.

    Think connections and three

    dimensions.

    Rather than ROI, think value.

  • 10 reasons why Yammer is good for business

  • Thank you katy.sweetman@intergen.co.nz

  • Any questions?