ИСПОЛЬЗОВАНИЕ АРХЕТИПОВ ГЕРОЯ И ТРИКСТЕРА В СОЗДАНИИ ОБРАЗОВ ПОЛИТИЧЕСКИХ ДЕЯТЕЛЕЙ

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  • 13Young Scientist 4 (07) april, 2014

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    tnr/navalny ( 27.11.2013)

    Shkurko N.S.North-Eastern Federal University named after M.K. Ammosova

    USE ARCHAIC TYPES OF HEROES AND TRICKTER IN CREATING THE IIMAGES OF POLITICAL FIGURES

    SummaryMass consciousness of residents of small towns and rural areas, ethnic and cultural regions of Russia inherent tendency to personalize power, linking it with specific political figures . Embedding in the archaic basis of cultural hero or the destroyer of the traditional world trickster requested specific regional community as a ruler, protector, rebel political myths form creators and broadcast through the media images of attractiveness politicians can get the votes of a particular group of votersKeywords: political mythology; mass media ;cultural hero of New time; father to nations; active care; ethnic and regional elite; destroyer of the foundations; the trickster.

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