• 1. High speed and non-predictable customer behaivior in mail order retail and e-commerce Helga Trölenberg-Buchholz Germany
  • 2. Three points to discuss
    • The customer today
    • The future of mail order and e-commerce
    • And now?
  • 3. Consumers today
  • 4. Information Value Experience Service Respect
  • 5. On and off Again and again
  • 6. Cross-channelexpectations
  • 7. Do well and talk about
  • 8. > 600 Mio. Facebook user 80 different countries 0 Euro for a Spanish version
  • 9. ... as well as...
  • 10. LOHAS -Lifestyle of health and sustainability Source: Zukunftsinstitut GmbH
  • 11. Car Mobility TV Information Entertainment Refrigerator Convenience Storage Supermarket Shopping Traditional family Wealth Mass consumption Yesterday
  • 12. Source: Zukunftsinstitut GmbH Car Mobility TV Information Entertainment Refrigerator Convenience Storage Supermarket Shopping Traditional family Wealth Mass consumption Yesterday Mobility Mix Communities Prosumermedia Sustainable cooking health enjoyment Convenience Third places Communication Patchwork society Life value Mass sophistication Tomorrow
  • 13. 5years 3 0
  • 14. Future of mail order ande-commerce
  • 15.  
  • 16. Personal data for personal service
  • 17. 100 %more conversion Source: Whitepaper Wie Nutzer-generierte Inhalte den Online-Umsatz steigern, 2011
  • 18. Business Intelligence for everybody
  • 19. Channel Customer Time Price Product
  • 20. And now?
  • 21. Common sense Trust Behind the curtain Personalisation
  • 22. Test yourself
  • 23. Thank you! Helga Trölenberg-Buchholz Mail order and e-commerce consultancy Thurower Str. 1a D – 19217 Groß Molzahn Germany Telefon: +49 (0) 38875 – 229807 Mobil: +49 (0) 170 – 738 8910 E-Mail: [email_address]
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    Непредвиденное и быстро меняющееся поведение клиентов в каталожной и интернет-торговле

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    Хельга Троленберг-Бухольц (Helga Trölenberg-Buchholz)
    профессиональный консультант по вопросам ДТ, Германия
    Download Непредвиденное и быстро меняющееся поведение клиентов в каталожной и интернет-торговле

    Transcript

    • 1. High speed and non-predictable customer behaivior in mail order retail and e-commerce Helga Trölenberg-Buchholz Germany
  • 2. Three points to discuss
    • The customer today
    • The future of mail order and e-commerce
    • And now?
  • 3. Consumers today
  • 4. Information Value Experience Service Respect
  • 5. On and off Again and again
  • 6. Cross-channelexpectations
  • 7. Do well and talk about
  • 8. > 600 Mio. Facebook user 80 different countries 0 Euro for a Spanish version
  • 9. ... as well as...
  • 10. LOHAS -Lifestyle of health and sustainability Source: Zukunftsinstitut GmbH
  • 11. Car Mobility TV Information Entertainment Refrigerator Convenience Storage Supermarket Shopping Traditional family Wealth Mass consumption Yesterday
  • 12. Source: Zukunftsinstitut GmbH Car Mobility TV Information Entertainment Refrigerator Convenience Storage Supermarket Shopping Traditional family Wealth Mass consumption Yesterday Mobility Mix Communities Prosumermedia Sustainable cooking health enjoyment Convenience Third places Communication Patchwork society Life value Mass sophistication Tomorrow
  • 13. 5years 3 0
  • 14. Future of mail order ande-commerce
  • 15.  
  • 16. Personal data for personal service
  • 17. 100 %more conversion Source: Whitepaper Wie Nutzer-generierte Inhalte den Online-Umsatz steigern, 2011
  • 18. Business Intelligence for everybody
  • 19. Channel Customer Time Price Product
  • 20. And now?
  • 21. Common sense Trust Behind the curtain Personalisation
  • 22. Test yourself
  • 23. Thank you! Helga Trölenberg-Buchholz Mail order and e-commerce consultancy Thurower Str. 1a D – 19217 Groß Molzahn Germany Telefon: +49 (0) 38875 – 229807 Mobil: +49 (0) 170 – 738 8910 E-Mail: [email_address]
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