Непредвиденное и быстро меняющееся поведение клиентов в каталожной и интернет-торговле

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    16-Jun-2015

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1. High speed and non-predictable customer behaivior in mail order retail and e-commerce Helga Trölenberg-Buchholz Germany 2. Three points to discuss The customer today…

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1. High speed and non-predictable customer behaivior in mail order retail and e-commerce Helga Trölenberg-Buchholz Germany 2. Three points to discuss The customer today The future of mail order and e-commerce And now? 3. Consumers today 4. Information Value Experience Service Respect 5. On and off Again and again 6. Cross-channelexpectations 7. Do well and talk about 8. > 600 Mio. Facebook user 80 different countries 0 Euro for a Spanish version 9. ... as well as... 10. LOHAS -Lifestyle of health and sustainability Source: Zukunftsinstitut GmbH 11. Car Mobility TV Information Entertainment Refrigerator Convenience Storage Supermarket Shopping Traditional family Wealth Mass consumption Yesterday 12. Source: Zukunftsinstitut GmbH Car Mobility TV Information Entertainment Refrigerator Convenience Storage Supermarket Shopping Traditional family Wealth Mass consumption Yesterday Mobility Mix Communities Prosumermedia Sustainable cooking health enjoyment Convenience Third places Communication Patchwork society Life value Mass sophistication Tomorrow 13. 5years 3 0 14. Future of mail order ande-commerce 15.   16. Personal data for personal service 17. 100 %more conversion Source: Whitepaper Wie Nutzer-generierte Inhalte den Online-Umsatz steigern, 2011 18. Business Intelligence for everybody 19. Channel Customer Time Price Product 20. And now? 21. Common sense Trust Behind the curtain Personalisation 22. Test yourself 23. Thank you! Helga Trölenberg-Buchholz Mail order and e-commerce consultancy Thurower Str. 1a D – 19217 Groß Molzahn Germany Telefon: +49 (0) 38875 – 229807 Mobil: +49 (0) 170 – 738 8910 E-Mail: [email_address]

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