Google Design Sprinting Webinar

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GOOGLE DESIGN SPRINTING By Designorate.comThe ProblemThe ProblemWe need design, but we need speedThe SolutionDesign thinking + Agile methodologies = Design SprintingDesign SprintingDesign sprints are a framework for teams of anysize to solve and test design problems in 2-5 days.The idea of sprints originates with the Agileframework.The SolutionThe SolutionSource: GoogleThe Solution1. Understand: What are the user needs, business need and technology capacities?2. Define: What is the key strategy and focus?3. Diverge: How might we explore as many ideas as possible?4. Decide: Select the best ideas so far.5. Prototype: Create an artifact that allows to test the ideas with users.6. Validate: Test the ideas with users, business stakeholders and technical experts.The SolutionThe Sprint Master is the Facilitator who manages the flow between the sprint stages. His tasks include the following: Identify the design challenge Form the team Moderate the flow of the sessionsSprint Master is: UX researcher, designer, or design leaderKnows: the design process; prototyping, iterative, collaborativeWho is the Sprint Master?The SolutionSource: GoogleThe SolutionSprint Master Selects the Design ChallengeRelevant, Inspiring, User-Centered, and Focusing on the target segmentThe SolutionTeam Assembly:The includes stake holders involved in the products including designers engineers, product managers, prototypes, researchersTeam size is 5-8 people. Larger team can be splitter into two teamsThe best team include stake holders involved in the process such as financial person with awareness of the money issues, making person with knowledge of the company marketing messages and strategy, sale person with knowledge of the consumer, technical person with knowledge of development side, and design person with knowledge of prototyping and design sideThe SolutionBooking a dateBook 5 full days in a week. Plan early to ensure all the stakeholders are available.The SolutionDesign AuditDone if there is an existing product already there and the team aims to improve it.Help understanding the current situation product problems and the stake holder feedback about it.Include the following tasks: Interview stake holders to learn about the product Review the existing literature documents including documentations, and user research Identify the product use cases and current designsPhase 1: UnderstandPhase 1: UnderstandIn this day the team meet and start with setting up the long term goal of the project and set up the map of the challenge that need to be achievedPhase 1: UnderstandDecide the Design ChallengeEx.: Design a mobile application for elders to easily reach medical facilities in local cities and ask for medical help.The delivery:The delivery will be an interactive prototype that can be suitable for testingPhase 1: UnderstandAsk Questions:Q: How to make the application desirable?A: Being Easy to UseQ: How to make it useful?A: By adding targeted featuresPhase 1: Understandliterature Research Competitive overview User interviews Field visitsPhase 1: UnderstandBuild a MapIn this part, the Master builds a map that reflect the consumer journey through the application.Source: ZapierPhase 1: UnderstandBuild a MapList the actors; people involved in the project such as consumers and sale on the right of the map.Add the Ending The step where the final goal is achieved such as the reach of the service buying the product, or delivering the productSource: ZapierPhase 1: UnderstandTake Notes (How Might We)In these notes we decide how might we improve the current map, number of notes are taken and every one take a sticker to vote for the best ideas. The decider may take more stickers as he is the decision makerEvery one of the stake holders write his notes about the map individually.Source: thenextwebPhase 1: UnderstandRating NotesEvery member has two stickersThe decider has four stickersEvery one rate the notesYou can rate your own noteYou can rate one note twiceAdd the top rated notes inA separate white boardSource: mlevel.comPhase 2: DefinePhase 2: DefineBuild understanding the user through a journey map And define the design principles that need to be achieved The application need to be: Easy to Learn Helpful Fun to UsePhase 2: DefineThe First Tweet. How to present your product tin 140 char. Need Help, Download Healthy App to access al the health facilities aroundPhase 3: DivergePhase 3: DivergeGamestorm:1. Fold a sheet of paper 3 times2. Unfold it to see 8 grid rectangles3. Ask them to sketch 8 ideas in 5 minutes4. Create 2 big sketch idea in 5 minutes 5. Create a storyboard if necessarySource: ZapierPhase 4: DecidePhase 4: DecideThe team starts to view the different ideas and make own opinions without affected with others.Phase 4: DecideThe discuss the different ideas to decide the best one to prototype. If necessary more sketching can be done. One of the useful tools is the Six Thinking HatsPhase 5: PrototypePhase 5: PrototypeAfter reaching a decision about the idea, the next step is to create the prototype. This can be a mockup, video, demo, or physical prototypeAdobe Experience DesignerPhase 6: Validate MethodsPhase 6: Validate Methods User test Stakeholder feedback Technical feasibility checkThank youVisit us: