NEXT 2014 Session: Big Data Management

  • Published on
    02-Jul-2015

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DESCRIPTION

You constantly create data, but Raw Data is just RAW data, It doesnt matter what you give away, what matters is to WHOM and WHAT YOU GET out of that. During this talk Olga Steidl takes practical managerial approach and talks about good data for sales

Transcript

  • 1. NEXT 2014 ! Olga Steidl ! @linkoapp ! www.linko.io

2. Let talk about good data for sales instead Bad Big Data is scary 3. It doesnt matter what you give away, what matters is to WHOM and WHAT YOU GET out of that. Raw Data is just RAW data. 4. Big Data for Sales: Infrastructure Smart algorithms 5. 5 Evolution of computing by 2017, 83% of all computing is mobile. 6. 1. App fragmentation 2. Personal choices are driving mobile use cases 7. 40 years & golden watch 4 x 10 years 10 x 4 years 10 concurrent projects at all times Careers are shorter 8. Morning & Afternoon One hour sessions Few minutes at a time Few seconds at a time Attention span is shorter 9. 9 Evolution of Apps From hours to few moments at a time. 10. Product What happens under the hood 10 Calls Meetings Messages Documents Contacts Tags App Freedom Linko Automation Business intelligence Always up to date contacts Realtime data No manual reporting 11. @linkoapp ! www.linko.io

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