Maggi Crisis and Social Listening Report

  • Published on
    07-Aug-2015

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  1. 1. Maggi Social Listening Report 29 May 2015 to 26 Jun 2015 Insights & Reports by @vikashnsingh
  2. 2. Contents 1) Overall Summary 2) Word cloud & keywords 3) Twitter mentions, impressions 4) Most RT-ed tweets with screenshots 5) Top sources of tweets with screenshots 6) Sentiment analysis 7) Facebook posts 8) News & Blogs 9) Videos
  3. 3. Overall Summary Overall Mentions Channel Mentions/Views/Fan Actions 29 May 2015 to 26 Jun 2015 Blogs 3,067 Forums 1,923 News 22,335 Twitter 460,220 FB Fan Actions 24,126 Videos 859 Maximum mentions were on Twitter during this time period
  4. 4. Topic Trends Most of the Mentions about Maggi were seen on June 4th (72,562 mentions)
  5. 5. Keywords & Word Cloud maggi"
  6. 6. Twitter Stats 201,204 ReTweets 61,582 Replies by Users 460,220 Mentions 331,537 Users Sentiment Analysis Positive 14% Neutral 38% Negative 48% Demographics Male 70% Female 30% 1 billion Impressio n
  7. 7. Most ReTweeted
  8. 8. Most Influential Tweets/RTs
  9. 9. Top Sources Twitter Handle No. of Tweets
  10. 10. Negative Tweet
  11. 11. Facebook Stats
  12. 12. Blog & News http://www.bbc.com/news/world-asia-india- 33174648?OCID=fbasia http://khabarindiatv.com/india/national-man-commits- suicide-after-the-shut-down-of-maggi-plant-1293.html http://www.hindujagruti.org/hindi/news/46175.html http://www.livemint.com/Companies/nG6eKBqdaDKRBjTwX OtHzN/Nestle-India-hopes-to-complete-Maggi-recall-by- Julyend.html
  13. 13. Videos
  14. 14. Thank You!