Ultimate Ways To Promote your business

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    17-May-2015

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  • 1. The Big Deal over Social Media Marketing Marketing
    Natalie Guse
    Ultimate Ways to promote yourself
    and your business!

2. Social Media Marketing
Traditional Marketing
Marketing Process!
Social Media Marketing!
Social Media Platforms!
Summary!
3. Marketing Strategies
?
4. Market a product by using marketing tools!
Spread out your message to the world!
But it is more!
5. Producing a product and market it by using :
Price
Place
Product
Promotion
6. Threats + Opportunities
Weaknesses
Strength
TARGET MARKET!
TARGET MARKET!
Strategic Planning
Goals
Position
Vision
Mission
Operative Planning
Price
Place
Product
Promotion
7. External Analysis
Internal Analysis
Location
Competitors
Location
Markets
Location
Environment
Potential-
Analysis
Competitors
Analysis
Target Groups
Environment
Analysis
Strenght +
Weaknesses
Opportunities +
Threats
Positioning
Image
Analysis
Entire
Analysis
8. 9. 10. Threats + Opportunities
Weakness
Strengths
TARGET MARKET!
TARGET MARKET!
Actions
Goals
Position
Vision
Mission
Public
Relations
Social-
Networking
Cooperation
Radio/TV
Events
Advertising
E-Mail
Marketing
11. You want
Satisfied
Costumers
Customers
Your Business!
Public
Relations
Social-
Networking
Cooperation
Customer
Relations
Businesses
Marketing
Radio/TV
Events
Online Visibility
Reputation
Advertising
E-Mail
Marketing
Professional
Marketing
Good Image
We can use these marketing strategies to get them!
12. Social Media Marketing
Traditional Marketing
Marketing Process!
Social Media Marketing!
Social Media Platforms!
Summary!
13. Social Media Marketing is a Journey!
14. Two-thirds of the worlds Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time.
Social Media Marketing
At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.
15. .
Facebook is used in more than 35 different languages and 170 countries and territories.
The Big Deal over Social Media Marketing Marketing
Natalie Guse
If Facebook was a country it would be the 8th largest country in the world!
150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. This includes people in every continenteven Antarctica.
16. The Big Deal over Social Media Marketing Marketing
Natalie Guse

  • There are 87% more online social media users now than in 2003,

with 883% more time devoted to those sites.

  • In the past year, time spent on social networking sites has surged 73%.

17. In February 2009, social network usage exceeded web-based e-mail usage for the first time:
18. Interact with costumers!
YOU
Communicate!
Share!
Socialize!
19. Communicate
Interact
Socialize
Share

  • Communicate w. costumers

20. Stay in contact 21. E-Conferences 22. E-Interviews 23. Build own networks 24. Invite your contacts 25. Interact with costumers 26. Example: NING, MEETUP 27. Create public profiles 28. Stay in contact 29. Example: LINKEDIN, XING, FACEBOOK 30. Promote Infomercial 31. Promote Business 32. Publish press releases 33. Example: YOUTUBE C ISS
34. Communicate!
YOU
Interact with costumers!
Share!
Socialize!
35. Communicate
Overview Directories and Shopping Sites!
36. 37. Information
Description
Use/Benefit
Google Maps (for a time named Google Local) is aweb mapping service application and technology provided by Google, free (for non-commercial use), that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps. It offers street maps, a route planner for traveling by foot, car, or public transport and an urban business locator for numerous contries around the world. According to one of its creators (), Google Maps is "a way of organising the world's information geographically

  • Get a listing

38. Make your business visible 39. People can find your businessGoogle Maps
Category: Directory
Primary Value:
Strong profile ranking
User: N/A
40. 41. 42. Information
Description
Use/Benefit
Through yelp you can promote just about any local business on Yelp. Among the greatest opportunities on Yelp are for restaurant owners. A strong profile with friends, pictures, and positive reviews can provide high quality leads with the validation of 3rd party business reviews. Yelp.com is a popular business review website enjoying tremendous growth. Quantcast.com, which tracks website popularity, has found that Yelp.com's traffic has doubled in the period between October 2008 and March 2009.

  • Make your business visible

43. Get a listing 44. People can find your business 45. You can find other local businesses. YELP
Category: Directory
Primary Value:
Strong profile ranking
User: N/A
46. Information
Description
Use/Benefit
Business.com is the leading business search engine and directory and pay-per-click advertising network serving more than 40 million unique business users and thousands of advertisers every month. Business.com helps business decision makers quickly find what they need to manage and grow their businesses, and enables advertisers to reach these users wherever they are across the business Internet through premier partners, including Entrepreneur, Hoovers, Financial Times and Internet.com.

  • Make your business visible

47. Get a listing 48. People can find your business! 49. You can find other local businesses. Business.com
Category: Directory
Primary Value:
Strong profile ranking
User: 40.000.000
http://www.business.com/info/aboutus.asp
50. 51. Information
Description
Use/Benefit
YELLOWPAGES.COM LLC is a wholly owned subsidiary of AT&T. As a leading Internet Yellow Pages and search directory, YELLOWPAGES.COM is uniquely able to offer searchable directory listings. Whether you're looking for a particular item, business, event, location or service, YELLOWPAGES.COM is your trusted online source for comprehensive national and local business information.
The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches.

  • Make your business visible

52. Get a listing 53. People can your business 54. You can find other local businesses etc. thereYellowpages
Category: Directory
Primary Value:
Strong profile ranking
User: 100.000.000 monthly consumer business searches
55. http://www.yellowpages.com/
56. Information
Description
Use/Benefit
Local.com is a leading local search engine and the largest local search network in the United States. The company provides over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products including subscription, pay per click, banner and pay per call ad products. Local.com consistently ranks in the Top 100 in U.S. website traffic according to Internet research firm, comScore.

  • Make your business visible

57. Get a listing 58. People can find your business! 59. You can find other local businesses. 60. Advertisement PackagesLocal.com
Category: Directory
Primary Value:
Strong profile ranking
User: 19.000.000 consumers
61. 62. 63. 64. Information
Description
Use/Benefit
Superpages.com is the local expert, and a top online resource for finding information and insights on businesses and retailers. Every month we help millions of consumers find valuable local business information from driving directions and hours of operation to Web links and customer reviews.

  • Make your business visible

65. Get a listing 66. People can your business! 67. You can find other local businesses. 68. Advertisement PackagesSuperpages.com
Category: Directory
Primary Value:
Strong profile ranking
User: N/A
69. Information
Description
Use/Benefit
Second Life (SL) is a virtual world developed by Linden Lab that launched on June 23, 2003, and is accessible via the Internet. A free client program called the Second Life Viewerenables its users, called Residents, to interact with each other through avators. Residents can explore, meet other residents, socialize, participate in individual and group activities, and create and trade virtual property and services with one another, or travel throughout the world, which residents refer to as the grid. Second Life is for people aged 18 and over, while Teen Second Lifeis for people aged 13 to 17.

  • Make your business visible

70. Get a listing 71. People can your business 72. You can find other local businesses. 73. Create your store 74. ImageSecondlife.com
Category: Virtual World
Primary Value:
Image
User: N/A
75. 76. Information
Description
Use/Benefit
Kaboodle is the most fun social shopping network on the web! It's a place where you can express your own style and meet other stylish people by discovering, recommending, and sharing products.Most exciting, Kaboodle allows you to add and save products from almost anywhere on the web to your shopping lists and wish lists with the easy-to-use Kaboodle button. The button automatically downloads the essential details of a product, including its image, short description, and price and saves it to your list of choice.

  • Make your business visible

77. Get a listing 78. People can find your business! 79. You can find other local businessesthere 80. Advertisement Packages 81. Share your products with other peopleKaboodle
Category: Shopping Site
Primary Value:
Strong profile ranking
User: N/A
82. 83. 84. Communicate
Press Release Sites!
85. Information
Description
Use/Benefit
Reddit is one of the largest social news websites around on the internet. Featuring user-submitted content on a wide variety of topics such as entertainment, pop culture, web 2.0 and politics, Reddit ranks all submitted links through a democratic voting system that is open to all its users. Using complex filters, Reddit also provides a list of recommended links for each individual user, that are based on their voting habits. Like Digg or StumbleUpon, getting on Redditsfrontpage can result in a large amount of traffic to your website. This allows you to rapidly create brand exposure for your business or establish a long-term reader base for your blog.

  • Make your business visible

86. Submit a link 87. People can find your business 88. Submit an articleReddit.com
Category: Bookmarking
Primary Value:
Strong profile ranking
User: N/A
89. 90. 91. 92. 93. http://www.allbusiness.com/marketing/market-research/274764-1.html
Press Releases
Attract customers
http://www.entrepreneur.com
http://www.businessweek.com/
Public Relation
http://www.businesslife.com/
Attract customers
Attract customers
94. 95. www.thecoastnews.com
Press Releases
Attract customers
http://www.sandiegoreader.com
Public Relation
http://www.northcountytimes.com
http://www.signonsandiego.com
Attract customers
Attract customers
96. Interact !
Overview Social Media Sites
97. Information
Description
Use/Benefit
Meetup is the world's largest network of local groups. Meetup makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities.
Meetup's mission is to revitalize local community and help people around the world self-organize. Meetup believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.
reader base for your blog.

  • Set up Meetup Group

98. Use Meetup Group to promote business- Expand Group (youneed to invite as many people as possible to the groupthe goal is to invite at least 100 people a day)
- youneed people, who help promoting the group
- Use Meetup as a searching tool to find potential customers.
Meetup.com
Category: Social Media Site
Primary Value:
Strong profile ranking
User: 6.000.000
99. 100. Information
Description
Use/Benefit
Around the world every day, over8 million business professionals use XING the global business network in 16 languages to do business and promote their career. XING makes networking and professional contact management simple, with made-to-measure networking functions and services. Even more, XING allows you to see how people are connected, which is an excellent tool in generating new contacts of your own.With the XING Jobs portal,around 30,000 expert groups and networking events from London to Beijing to New York, XING has evolved from a platform to a web interface for business professionals around the world.

  • Use XING Group to promote business

- Expand Group (you need to invite as many people as possible to the groupthe goal is to invite at least 100 people a day)
- You might need people, who help promoting the group (students)
- Use XING as a searching tool to find customers

  • Write monthly newsletters

101. Motivate people in the group to invite others to the group 102. Create events 103. Post messages in the group forums to keep the group aliveXING.com
Category: Social Media Site
Primary Value:
Strong profile ranking
User: 8.000.000
104. 105.

  • Schedule XING Events