1. Tweeting about Testing How under-served urban adolescents use social media to communicate about sexual health Zai Divecha Yale School of Public Health Planned Parenthood of Southern New England 2. The Inspiration... 3. Background
- Strengths of GYT-Foursquare campaign:
- Encourages people to talk about STI testing
- Influences norms and stigmas
- What is the best way to reach teens?
- How do teens talk about sex through social media?
- Are they willing to share and receive sexual health info through social media?
4. Study Design
- 94 participants recruited from CT OB/GYN clinics as part of a larger study
- Young couples who recently had a baby
- Computerized interview 6-12 ms postpartum
- Cell phone and social media usage
- Communication with friends about sexual health
- Willingness to participate in social media-based sexual health programs
5. Why this Population?
- Young urban minority adults at increased risk for STIs and HIV
- Young parents at high risk for STIs during pregnancy and postpartum period
- 29% of pregnant and parenting teens get an STI
- Teen mothers twice as likely to get an STI as compared to nulliparous sexually active peers
6. Demographics 9. p < .01 for all comparisons 13. Conclusions
- Everyone has one; smartphones fairly common
- Communication about sexual health
- More often with close friends than casual friends
- Prefer in-person, phone, and text; not social media
- Participation in social media-based programs
- Not keen onsharingsexual health info via social media
- Not keen onreceivingsexual health info via social media
- Prefer receiving info via text message and email
- Urban minority youth use smartphones and social media
- If we do use social media, we need to be strategic:
- Importance of staying current
15. Thank You!
- PARTNRS Principal Investigator
- PARTNRS Project Coordinator
- Yale School of Public Health