Top Takeaways from #PRSAICON

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    29-Jun-2015

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1. Top 12 Takeaways From #PRSAICONPresented by: Co-Communications 2. PRSA national reported that 60% of PRprofessionals are reporting directly to the c- suite, yet 80% of MBA programs do notinclude communications and reputation management. - PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA 3. A great dialogue is necessary for creating alignment in an organization. Internal corporatesocial collaboration is the next big thing. - Melissa McVicker, Director of EmployeeCommunications, Intel 4. Research shows that if you have a bad rep and show thatyou are trying to change, you get even more props thana company who regularly engages in Corporate Social Responsibility.A bad reputation can be overcome.- June Cotte, Ph.D, Consumer Behavioral Expert and Associate Professor of Marketing, University of Western Ohio 5. There is a need for regulated industries to be part of theconversation on social media from a relationship managementperspective. Regulators are looking at what regulated industries are doing...who is complaining about entities? - Denyette DePierro, J.D., Senior Counsel, Office of Regulatory Policy, American Bankers Association 6. Loyalty is making acomeback because it can be integrated and tracked via mobile. - Dawn Marie Yankeelov, President andFounder, Aspectx 7. Opportunity can be manufactured.Prearrange opportunities and take advantage ofthem. -Biz Stone, Co-Founder, Twitter 8. There is no substitute forface-to-facecommunication.-Tim Westergren, Founder and Chief Strategy Officer, Pandora 9. To recruit top talent, small agencies should think aboutcreative compensation strategies - perks, sign on bonuses, flex schedules, professional development opportunities, etc.- Jean Elizabeth Gonsoulin, President, The Gonsoulin Group 10. Transparencyis a powerful tool for helping is a powerful tool forconsumer helping consumer brandsto move brands to move theneedle. theneedle. 11. D, do you have any examples of companies/images to be used here. Gamification has proven an effective workplace training tool.Employees trained by video games learn more factual information, attain higher skill levels and retain information longer. - University of Colorado Business School, 2010, via Shel Holtz 12. An organizations actions speak more loudly than its words.- Bey-Ling Sha, Ph. D., APR. (Recipient of PRSAs 2012 Outstanding Educator Award) 13. How you prepare a clientto be his or her own PR is very important.- Michael Steele, PoliticalAnalyst, MSNBC; FormerChairman, Republican National Committee 14. Jessica Lyon @jesslyon | jessica@cocommunications.comDanielle Cyr@daniellecyr | danielle@cocommunications.comNew York | Connecticutwww.cocommunications.com