Top 10 Best Practices For Florist Websites

  • Published on
    16-Apr-2017

  • View
    1.398

  • Download
    2

Transcript

Your Website:
Best Practices & SEO

Presented ByJamie Jamison AdamsSEO/Inbound MarketingFlower Shop Network

SEO Influencers

ON Page ElementsUsability

Quick Load Time

Engaging & Interactive

Quality Content

Fresh Content

Use of Good Keywords

Communication with Search Engines

Off -Page ElementsTrusted Authority

Repeat Visitors

Number of Backlinks

Links Using Keywords

Social Reputation

Clear & ConciseBrandingIncluding your LOGO

Who Am I?

Welcome to Flowers By Richard

v

I'm Bay Bouquet!!!!!!

SocialSharing & Linking

When Visitors Like You, They Share

Give Visitors A Way To Share Socially

Visitors Want To Find You Socially

Make It Easy For Visitors To Find You!

Ability to

Customize Products

What Customization Does For You

Stand out from the rest with custom products.

Ability to tailor products to your audience.

Gives you control over pricing, designs, tone.

v

Customize YourAbout UsIncluding a Shop Photo

A Personalized About Us Page

A Confusing About Us

April Florist's Real Location

Be Recognizable To Your Visitors

Clearly-Personalized,
Local About Us Page

E-Commerce

What Can I Buy?

Can I Really Buy From This Site?

Easy and Clear Way To Purchase

Ability to Leave

Customer Reviews

Why Customer Reviews Are Important

Search Engines Value Customer Reviews

Customers Value Customer Reviews

Customers Will Talk About You

Reviews On Your Website Are Important

Customers Will Talk About You Conversations on your website are easier to control.

Customers use reviews as a way to judge credibility.

Reviews create keyword-dense, user-generated content
search engines like user-generated content.

Reviews are golden opportunities whether good or bad.

Learn To Overcome Bad Reviews

Customers Reviews Happen With or Without You

Encourage Customer Reviews

MappingFor Local Verification

Make Finding Your Store Easy

Why Mapping Is Important?

A map gives users local information about your shop.

A map lets the search engines know your local intent.

CompleteContact InformationIncluding Physical Address, Phone #

Can I Trust This Company?

Nothing Suspicious Here!

MobileReady & Friendly

Why is Mobile Important?

Nearly 110 Million Americans Own A Smartphone

Mobile Includes Tablets

OfflinePromotion

Why Offline Promotion Is Crucial!!!!

Never leave your destiny in a third party's hands.

Offline and online working together creates a cohesive brand.

Customers need direction and reminders.

You are your best salesman.

What You Need In A Website

A great user experience

Something for every stage of the Buying Cycle

A website provider that is also your marketing partner

Ability to add fresh content

Questions? Here's How To Reach Me

Jamie Jamison AdamsSEO/ InBound Marketing ManagerFlower Shop Networkjadams@flowershopnetwork.com

Website Best Practices & SEO

8/17/12

Presented by Jamie Jamison Adams Flower Shop Network

Click to edit the title text format

Click to edit the title text format

Click to edit the title text format