The cult of work - Bill Boorman - TalentNet Live Dallas 2013

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    14-Jan-2015

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Bill Boorman Presented at the TalentNet Live Dallas Conference at Pizza Hut HQ 9/13/13

Transcript

  • 1. WHAT IS CULTURE? MY DEFINITION: THE FEELING PEOPLE HAVE ABOUT THE COMPANY THEY WORK FOR THAT INFLUENCES BEHAVIOUR, PERFORMANCE AND A SENSE OF PURPOSE AND BELONGING
  • 2. SOME PEOPLE WORK FOR COMPANIES WHILST OTHERS FEEL A SENSE OF BELONGING. A PART OF THE CULT
  • 3. CAN A CULT BE REPLICATED?
  • 4. WHAT PART DOES HR & RECRUITING PLAY?
  • 5. EMPLOYMENT BRANDING IS BEING ERODED BY EMPLOYEE BRANDED
  • 6. EMPLOYMENT BRANDING & EVP = WHAT WE WANT PEOPLE TO THINK WE ARE
  • 7. EMPLOYER BRAND = WHAT WE THINK OUR PEOPLE THINK ABOUT WORKING HERE
  • 8. CULTURE BRAND = HOW PEOPLE FEEL ABOUT WORKING HERE
  • 9. SHOW ME DONT TELL ME
  • 10. THERES NO SUCH THING AS A BAD CULTURE, JUST A BAD CULTURE FIT
  • 11. FIT BEGINS WITH UNDERSTANDING YOUR UNIQUE CULTURE
  • 12. METHODOLOGY SOCIAL MEDIA MONITORING LISTENING TO WHAT EMPLOYEES ARE REALLY SAYING SENTIMENT RANKINGS IDENTIFYING THE REAL CULTURE BRAND COMPARING THE PUBLIC CONTENT WITH SENTIMENT 14 SITE VISITS AND OBSERVATIONS 120 INTERVIEWS SEARCHING FOR WHAT MAKES A CULT IDENTIFYING TRENDS AND UNIQUE FEATURES 50 GLOBAL AND LOCAL BRANDS
  • 13. UNIVERSUM THE BATTLE FOR BRAINPOWER
  • 14. A STUDY OF THE TOP BRANDS STUDENTS WANT TO WORK FOR IN 12 COUNTRIES
  • 15. THE TRENDS COMMUNAL TIME SMALL TEAMS/PROJECT BASED ACCIDENTAL ENGAGEMENT TEAMS CHANGE EACH YEAR OPEN EXPERIMENTATION WORK AS PLAY HONESTY IN MESSAGING CONTINUOUS FEEDBACK A SENSE OF GOOD IDENTIFIABLE INTERNAL EXPERTS OPEN MENTORING OPPORTUNITY ON ABILITY/SKILL NOT SERVICE OR QUALIFICATION FAIRNESS
  • 16. WHAT MAKES WORK A CULT BELIEF IN THE COMMON CAUSE ENIGMATIC LEADERSHIP LEGENDS AND MYTHS CONSISTENCY FAMILY CULTURE MATCH INSIDE AND OUT GENUINE INTERNAL MOBILITY STRONG ALUMNI CONNECTIONS PRIDE IN WORK CULTURE ON-BOARDING
  • 17. THE CULT FACTOR IS LOCAL NOT GLOBAL ALIGNED TO LOCAL CULTURES
  • 18. DELIVERY IS LOCAL BUT THE VALUES STAY THE SAME
  • 19. WORLDBLU AND THE DEMOCRATIC WORKPLACE
  • 20. YOU DONT NEED TO BE A SEXY BRAND TO BE A CULT
  • 21. THE GOALPOSTS KEEP MOVING
  • 22. THE CHANGING WORLD OF WORK THE JOB IS DISAPPEARING SKILLS ARE THE NEW CURRENCY A SHIFT TO KNOWLEDGE WORK SOCIAL LEARNING AND RECOGNITION TRAINING IS DISAPPEARING THE RELEVANCE OF ACADEMICS SMALL, AGILE TEAMS GLOBALISATION MANAGE AND REWARD OUTPUT NOT HOURS ITS ABOUT WHAT YOU KNOW & WHO YOU KNOW WORK IS A SERIES OF PROJECTS FORMAL TRAINING ON THE DECLINE WORK IS BECOMING A SERIES OF PROJECTS RISE OF HOMEWORKING AND TELE-COMMUTING
  • 23. REPUTATION WILL BE THE KEY FACTOR IN SECURING SKILLS
  • 24. WHAT PART HR?
  • 25. WHAT YOU CAN DO IN THE BRAVE NEW WORLD UNDERSTAND YOUR CULTURE THROUGH THE EYES OF OTHERS RETIRE EMPLOYER BRAND AND ADOPT CULTURE BRAND CULTURAL ON-BOARDING SKILL MAP BY INTERNAL ENDORSEMENT GIVE A VOICE TO CHAMPIONS CREATE REAL INTERNAL MOBILITY EXPLOREFEEDBACK TECHNOLOGY QUESTION EVERYTHING YOU DO CULTURE MAP AND PRESENT DATA AND DATA REPORTING/SOCIAL LISTENING ADOPT THE DOJO APPROACH PLAY TOGETHER
  • 26. WHAT YOU CAN DO IN THE BRAVE NEW WORLD CREATE OPPORTUNITIES FOR ACCIDENTAL ENGAGEMENT BUILD COMMUNAL GATHERING SPACES VISIBLE EMPLOYEE BENCHMARKING IMPLEMENT HACK DAYS EXPLOREALL WORK CONTRACTS ONE HR DATA CENTRE PROFILE ALL EMPLOYEES EXPLOREPROJECT TECHNOLOGY CHANGE REWARD AND RECOGNITION PROGRAMS HONEST AND TRANSPARENT VALUES
  • 27. BUILD YOUR OWN CULT BY TALKING AND LISTENING
  • 28. THANK-YOU #TALENTNET