The 6 Rules of Influence - The science and practice of persuasion

  • Published on
    17-Aug-2015

  • View
    135

  • Download
    1

Transcript

  1. 1. LIKING PEOPLE ARE EASILY PERSUADED BY PEOPLE THAT THEY LIKE OR IN WHOM THEY HAVE FAITH
  2. 2. AUTHORITY PEOPLE TEND TO OBEY AUTHORITY FIGURES, REAL OR FAKE, EVEN IF THEY ARE ASKED TO PERFORM OBJECTIONABLE ACTS
  3. 3. SCARCITY THINGS ARE MORE ATTRACTIVE WHEN THEIR AVAILABILITY IS LIMITED OR WHEN WE STAND TO LOSE THE OPPORTUNITY TO ACQUIRE THEM ON FAVORABLE TERMS.
  4. 4. WE GENERALLY AIM TO RETURN FAVORS, PAY BACK DEBTS, GIVE IN EXCHANGE, AND TREAT OTHERS AS THEY TREAT US. RECIPROCITY
  5. 5. IF PEOPLE COMMIT, ORALLY OR IN WRITING, TO AN IDEA OR GOAL, THEY ARE MORE LIKELY TO HONOR SUCH TO REMAIN CONGRUENT WITH THEIR SELF- IMAGE. CONSISTENCY
  6. 6. WHEN UNCERTAIN OR MAKING A DECISION, PEOPLE WILL DO THINGS THAT THEY SEE OTHERS DOING. SOCIAL PROOF
  7. 7. Ready to use influence in your business? We help CEOs and marketing executives succeed and grow everyday and we can help you too. Contact: Brad Nickel brad@captiva.io 305-297-2466

Recommended

View more >