Social Media Listening Dashboard

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    17-Jan-2015

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A view of an example of a "listening Hub" dashboard...all social media conversations pulled together in one place...created by Observed Media

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  • 1. Broadband and Mobile Device Landscape in AfricaDavid H. Page Naman Gupta

2. Broadband and Device Landscape: Africa Executive Summary Landscape Key Growth Markets: Nigeria, Ghana, South Africa Highest Value Opportunity: Nigeria Appendix2 3. Executive Summary Nigeria, Ghana and South Africa are areas of immediate growth for mobile broadband Government support of mobile broadband will ensure ubiquity and 4G/LTE infrastructure Smart phone adoption by Africans is large and growing Entertainment from US is desired Now is the time to build infrastructure3 4. Landscape: Africa Exploding GrowthAfrica currently ranks 3rd in continents with 781 million in mobile subscriptions 1 Mobile broadband growth CAGR (2010 2013) - 82% 6,7 4 5. Africa Telecom Landscape: Major Players Vodafone GroupBharti AirtelMTNGlobacomOrangeEtisalatSudatelMillicom5 6. Africa: Key Growth Markets NIGERIA 4G status Number of Telecom Operators Mobile Connections Growth Rate for Mobile Connections Smart phone as percentage of total mobile connections Mobile Penetration Internet Penetration Rate Broadband penetration Rate 3G as at Dec 2011 Internet Users Can Video Streaming be well viewed on 3G ?GHANASOUTH AFRICA4G WiMAX Mobitel Nigeria; 4G LTE Swift;Glo4G LTE Alcatel-Lucent and Surfline in Q1 20144G LTE Vodacom and 4G LTE MTN in Johannesburg, Cape Town; 8ta LTE trials8+ 125 Miliion Subscribers6+ 25 Million Subscribers5+ 67.9 Million18.70%20.73%13.60%8.00% 69.01% 28.40%84% 14.10%25%+ 123% 17.40%5.00% 48.3 Million2% 3.5Million22% 8.5MillionYes depending on Service ProviderYesYes Mobile video traffic will grow 16fold from 2012 to 2017, a compound annual growth rate of 73%;Video will be 73% of South Africa's mobile data traffic in 2017Video data landscapeEntertainment which includes video,audio and gaming constitutes about 46% of online activityNew revenue stream for TelecosMobile money and banking,Content Audio and video streaming,ecommerce,mobile advertising,e government initiative6N/A Mobile money and banking,Content Audio and video streaming,ecommerce,mobile advertising,mobile healthMobile money and banking,Content Audio and video streaming,mobile advertising 7. Focus Now: Nigeria Total number of mobile subscription in Nigeria is around 120 million active Mobile subscriptions 1 Added 4 million net mobile additions in Q2 2013 only 1 Mobile broadband outpacing regular broadband adoption Has potential to become the biggest smartphone market on the continent 3Largest African country by population - 177 million Ethiopia is the 2nd largest only 86.5 million by comparison 7 8. Nigeria: The Telco Landscape 50MM Active Internet Subscriptions 4 Teledensity between 80-85% 48 9. Nigeria: The Telco Landscape Telecom is 8.53% of 2013 GDP 4; CAGR of 22% since 2001 Plans to increase cable capacity by ~1000% by 2014 59 10. Nigeria: 1-3 years of growth On-going measures that will drastically accelerate mobile broadband growth:Current Numbers: Internet penetration ~ 33% 4 Broadband penetration ~ 6%4Billions of US$ in investments per year, tens of thousands of new base stations to be built3G coverage ~ 35% 4Major network infrastructure outsourcing dealsSmart phone adoption ~ 25% 2Mergers and acquisitions (M&A) among smaller operatorsCurrent State:Several LTE networks preparing to launch (current operation of high speed 3.5G and 3.75G networks)Delays in allocating bandwidth Lack of built LTE infrastructure High cost of smartphones Most phones still running Symbian and S40Regulator cracks down on poor quality of service New price caps and lower interconnection rates Number portability finally introduced Extensive government support & planning for infrastructure development and mobile adoption 30 million smartphones were expected to be sold in the country between now and 2015 310 11. Appendix A Mobile web page viewshttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b11 12. Appendix B Active mobile broadband subscriptionshttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b12 13. Appendix C Major African telecom operators13 14. Sources 1.http://www.vanguardngr.com/2013/09/nigeria-other-african-countries-record-781m-mobile-subscription-inq2/#sthash.A1TnsD6j.dpuf2.http://www.technologybanker.com/mobile/mobile-internet-penetration-in-nigeria-stands-at28percent#.UlskwmRgYn03.http://www.punchng.com/business/technology/25-of-nigerian-mobile-subscribers-use-smartphones-tns/4.http://www.ncc.gov.ng/5.http://www.slideshare.net/eddodds/fmct-the-nigerian-national-broadband-plan-20136.http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b7.http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx8.Broadband Commission; Sub Shaharan African Mobile Observatory 2012,9.Deloitte; Nigerian Communication Commission International Telecommunication Union, GSMA 201214