Raw magazine - Why Would I Want a Business Coach
Coaching in business?! Weve all heard of a coach, in terms of a football team, an Olympic athlete, or a golfer. But for a business owner? ats a new one! Besides, Im doing well in my business. What can a business coach do for me?ink about the top athletes in the world. What separates the elite individuals and teams from the good? Certainly the element of God-given talent is a factor. However, think about those many athletes who have amazing gis, but lack the desire, the goals, the knowledge, the belief or the discipline to excel. In addition to possessing all six of these characteristics, the athlete or team must have an exceptional plan coupled with exceptional execution to have any hope for a championship win.When athletes are interviewed aer a noteworthy victory or championship, to who do they many times give credit? Usually they give credit to: one or both parents, God, their teammates, and/or their coach. Michael Jordan never won an NBA championship until Phil Jackson became head coach of the Chicago Bulls. Tiger Woods credits his father (his rst coach) and two other coaches for helping him to be the top golfer in the world.First, understand the WHY! Just like a sports coach, the business coach helps the business owner create, reinvigorate or crystallize a vision of what is going to be and WHY that destination is so important. en its time to assess the current competencies, skills and assets available to deploy, as well as the obstacles and challenges that must be overcome. A detailed plan is the outcome. Our focus is on the ve fundamental building blocks of a successful business:1.Sales2.Marketing and advertising3.Team building and recruitment4.Systems and business development5.Customer serviceNow the fun starts. e execution of that plan is an iterative process involving conditioning (acquiring the knowledge and skills needed), disciplined focus, passion, drive, assignments, accountability, mid-course corrections, teamwork, motivation, re-planning, victory celebrations, belief and persistence. All are guided by the coach, who has become a condant for the business owner, working on attitude and leadership development, as well as negative self-talk." A Business Coach serves business owners similarly to how an Athletic Coach serves athletes "31Whats a Business Coach & Why Would I Want One?Whats a Business Coach & Why Would I Want One? Raw Business // Issue 7 // June 2009Business coaching has become mainstream across America as multitudes of business owners and executives are embracing the value provided by a business coach.As a $100 million business, second only to the IT industry in its North American growth rate, coaching is the latest, must-have lifestyle and business accessory the solution to both workplace under-achievement and premature stress burnout. (Vive, Summer 2000)e Executive and Business coaching industry is growing by about 40% a year. (!e Economist, November, 2003)The difference between Business Coaching and Corporate / Executive & Life Coaching...Getting results from working with a business coach is about being open to three areas that you will probably need to change:Awareness: A business coach will raise your level of awareness. ey will teach you the strategies you need to get even better results from your business. ey will teach you how to increase protability and cash "ow through better nancial mastery, how to market and sell better, how to manage your time professionally and how to recruit and manage your team better.Ownership: Knowing what to do is only 20% of the equation. Taking full and personal ownership is the next 30% towards making the changes you need to. e buck stops with you. Knowing and not doing is not doing. You have to open up and take ownership to change.Accountability: Who are you really accountable to for the success of your business? Its not your bank manager or your accountant nor really your spouse. Most business owners are only accountable to themselves and usually collude, deny or delude themselves at some level. Your business coachs main role is to help hold you accountable for doing the things that you have committed to do. is is the 50% of the equation that will help get you the results you have chosen. You can acquire all the knowledge that you need and take as much ownership as you want BUT without that accountability most people, ultimately, dont do what they need to do to change.Im already successfulA common question that I am asked is: What could you teach me about my business? Ive been in business for years and Ive done well. My reply: Absolutely nothing. If you have built your business successfully then you are unquestionably the expert in your eld. ere is nothing I can teach you about your business. What I can do is give you a completely objective view of your business from an outside perspective. I will work with you to enable you to tap into the knowledge and experience gained from working with thousands of businesses. I will introduce you to a way of thinking about your business that will change the way you approach things, enabling you to increase your horizons and take your business to the next level.Lets look at the sports analogy again. ere is no denying that Tiger Woods is an immensely talented golfer. Would his raw talent alone have made him successful? Almost certainly. Yet it was Butch Harmon, his coach, who was able to recognize the full extent of that potential. He had the knowledge of how to tap into it and had the skills to enable Tiger to realize his potential to the fullest. You see, Tiger cant see his own swing!Its exactly the same in business. Many business owners have made it on their own talent and are running protable businesses as a result. But the germane question is: What is your TRUE potential and that of your business? ats why business coaching is so important. Its the key that can unlock the potential in both you and your business. You cannot see your own swing! Nor can I can see my own swing. at is why I have a business coach.Your business coach wont tell you what to do. Your coach wont do the work for you. He/she will study your swing. By asking you questions and drawing on your unique knowledge and skills, and mentoring you where there are gaps, you will be coached to achieve that true potential within. You will be given the knowledge, the tools, the vision and the motivation to take both you and your business to the next level, and to ultimately enjoy the nancial and lifestyle benets that come with it.Jim Rohns quote, Dont wish life was easier. Get better! says it all. Business is simple, people are complicated. Changing your business can be the easy part. Changing yourself and your team can be the greatest hurdle. Having a business coach helps you maintain your motivation, rene your skills, gain constructive feedback and attain constant improvement in your business just like an athletic coach. What is YOUR true potential?Andy Gwynn is a business owner, business coach, property investor, author and professional speaker, who has coached hundreds of business owners to make more money, work less and build and sell businesses.32Whats a Business Coach & Why Would I Want One?