Marketing Your Business . . . Developing & Advertising Your Brand

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    13-May-2015

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The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and accountability, is the basis of success in today's business world. Without this process, your advertising and marketing investments are floundering in the wind. This session, Marketing Your Business . . . Developing & Advertising Your Brand, presented to local business owners on behalf of the Chesapeake (VA) Economic Development Department, explores the details of executing and measuring the results of a successful Inbound Marketing strategy. The discussion points out the ultimate importance of Content Marketing, how Inbound Links verify trust, the growing significance of Social Signals, and SEO's role as the search engines view it today. Also discussed are various Inbound Marketing methods JASE has planned and implemented successfully for several clients in multiple verticals.

Transcript

1.Keith Parnell, JASE Group jasegroup.com/keith-parnell@parnellk63@JASEgroup2. Social VideoBookmarking Online PressSharingReleases PhotoEmailSharingMarketing Social Media OutdoorMarketingAdvertisingSearchWebsite Direct MailEngine Marketing& BlogAdvertising@JASEgroup 3. Social Bookmarking Online Press Video SharingReleasesEmail Photo SharingMarketing Social MediaOutdoorMarketing Advertising Search Engine Website Direct Mail Marketing & BlogAdvertising Search StrategicQualityInboundSocial Smart Web Engine LandingContentLinks SignalsDevelopment OptimizationPages@JASEgroup 4. SocialBookmarkingOnline Video PressSharingReleases PhotoEmailSharingMarketing SocialOutdoor Media AdvertisingMarketingSearchWebsiteDirect MailEngine Marketing& Blog Advertising QualitySearch EngineSmart WebStrategic Inbound Links Social Signals ContentOptimizationDevelopment Landing Pages Brand Monitoring Analytics Research ROI Calculations Reengagement Planning@JASEgroup 5. Ad Campaign@JASEgroup 6. Ad Campaign Landing Page URL@JASEgroup 7. Ad Campaign Landing Page@JASEgroup 8. Ad Campaign Landing PageLead Generation Webform@JASEgroup 9. Ad Campaign Marketing Conversion Rate 500 pageviews / 50 webform leads = 10% Landing Page Lead GenerationWebform@JASEgroup 10. Ad Campaign Landing PageSales Team@JASEgroup 11. Ad Campaign Sales Conversion Rate50 leads / 5 sales = 10% Landing PageSales Team@JASEgroup 12. Ad Campaign Landing Page Sales Team@JASEgroup 13. Creative Director Marketing DirectorSales Manager Ad CampaignLanding Page Sales Team@JASEgroup 14. Creative Director Marketing Director Sales ManagerMarketing Conversion Rate Sales Conversion Rate Ad CampaignLanding PageSales Team@JASEgroup 15. Vice President of Sales & AdvertisingCreative DirectorMarketing DirectorSales ManagerMarketing Conversion Rate Sales Conversion Rate Ad Campaign Landing Page Sales Team@JASEgroup 16. Vice President of Sales & AdvertisingOverall Ad Spending Per Closed SalesCreative DirectorMarketing Director Sales ManagerMarketing Conversion RateSales Conversion Rate Ad CampaignLanding Page Sales Team@JASEgroup 17. Vice President of Sales & Advertising Overall Ad Spending Per Closed SalesContent MarketingMarketing Director Sales ManagerSocial Signals Marketing Conversion RateSales Conversion RateSearch Engine OptimizationSales TeamPay-per-clickEmail MarketingSocial Bookmarking@JASEgroup 18. Vice President of Sales & Advertising Overall Ad Spending Per Closed SalesTelemarketingMarketing DirectorSales ManagerTelevision Commercials Marketing Conversion RateSales Conversion RateRadio SpotsTrade ShowsPrint AdvertisingOutdoor Boards@JASEgroup 19. Vice President of Sales & Advertising Brand Monitoring Analytics Research ROI Calculations Dollars per new lead Dollars per new sale Reengagement Planning We can now apply measurable results to reengagement planningdecisions.@JASEgroup 20. Content Marketingo Blog articles, White Papers, Press Releases, eBooks,Webinars, Videos, Podcasts. Inbound Linkso Business Partner websites, Referral websites, SocialBookmarking websites. Social Signalso Google+, Twitter, Facebook, Pinterest (? possibly + whatsnext). Search Engine Optimization@JASEgroup 21. Google AdWordso Search Partners: Google.com, AOL.como Display Network: YouTube, MySpace Bing Adso Bing.com, Yahoo.com, Flickr Facebook LinkedIn Twitter@JASEgroup 22. Demographicso Sex, Race, Age, Income, etc. Socialgraphicso Understand your customers social behaviors.o Where are your customers online?o Who do your customers trust online?o Who trusts your customers online?o Dont focus on the tools / technology.@JASEgroup 23. @JASEgroup 24. TelemarketingTelevision CommercialsRadio SpotsTrade ShowsPrint AdvertisingOutdoor Boards@JASEgroup 25. TelemarketingTelevision CommercialsRadio SpotsTrade ShowsPrint AdvertisingOutdoor Boards@JASEgroup 26. Creative Director Art Directors Copywriters Web Developers Tech Engineers Marketing Team Sales Team Accounting Team@JASEgroup 27. Slides & Video are available at JASEUniversity.comQuestions? To learn more about the ever-changing world of Inbound Marketing, visit JASEGroup.com/blog@JASEgroup 28. This slide intentionally left blank.@JASEgroup 29. The lifeblood of a successful business today is Inbound Marketing. A solid inbound marketing plan that ranges from attractive, creative advertising campaigns into further information on strategic landing pages into lead generation into sales conversions and finally into measurement and accountability, is the basis of success in todays business world. Without this process, your advertising and marketing investments are floundering in the wind. This session, Marketing Your Business . . . Developing & Advertising Your Brand, presented to local business owners on behalf of the Chesapeake (VA) Economic Development Department, explores the details of executing and measuring the results of a successful Inbound Marketing strategy. The discussion points out the ultimate importance of Content Marketing, how Inbound Links verify trust, the growing significance of Social Signals, and SEOs role as the search engines view it today. Also discussed are various Inbound Marketing methods JASE has planned and implemented successfully for several clients in multiple verticals.@JASEgroup