Internet forums and social media marketing

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  • 1.Internet Forums and Social Media Marketing
  • 2. Modern Social Media
  • 3. Social Media Channels for …
  • 4. Internet Forums as a Social Media Marketing Tool
  • 5. Definition: Internet ForumsGlossary: “Forum”Also known as a message board or a news group, a technique for multiple Web visitors to ask questions and share opinions on a particular subject.Typically broad subjects are broken up into smaller conversations, known as threads, for each specificquestion or comment.Moran, Mike. Do it Wrong Quickly: How the Web Changes the Old Marketing Rules. 2008. Print.
  • 6. From consumers’ perspectives …To discuss and generate new ideas on specific topics and to provide feedbackalong with integration of images, video and audio filesTo see if companies are making efforts to respond tocomments and engaging them
  • 7. From companies’ perspectives …A market research tool to gain new perspectives ona brand or issue and to identify consumers’perceptions of a product or serviceTo develop strategies for handling consumer concerns andillustrate company’s commitment to online stakeholdersby being open to receiving feedback
  • 8. The Upside Down Internet Marketing Funnel – Internet Forums
  • 9. Forums vs. Modern Social Media
  • 10. SummaryStrengths and weaknesses in all social media platformsInternet forums are not an old marketing toolInternet forums are a potential tool for effective marketing to reach and gather information from targeted audiences
  • 11. THANK YOU!twitter.com/rosawyc
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    1.Internet Forums and Social Media Marketing 2. Modern Social Media 3. Social Media Channels for … 4. Internet Forums as a Social Media Marketing Tool 5. Definition: Internet…