• 1.Internet Forums and Social Media Marketing
  • 2. Modern Social Media
  • 3. Social Media Channels for …
  • 4. Internet Forums as a Social Media Marketing Tool
  • 5. Definition: Internet Forums
    Glossary: “Forum”
    Also known as a message board or a news group, a technique for multiple Web visitors to ask questions and share opinions on a particular subject.Typically broad subjects are broken up into smaller conversations, known as threads, for each specificquestion or comment.
    Moran, Mike. Do it Wrong Quickly: How the Web
    Changes the Old Marketing Rules. 2008. Print.
  • 6. From consumers’ perspectives …
    To discuss and generate new ideas on specific topics
    and to provide feedbackalong with integration of
    images, video and audio files
    To see if companies are making efforts to respond to
    comments and engaging them
  • 7. From companies’ perspectives …
    A market research tool to gain new perspectives on
    a brand or issue and to identify consumers’
    perceptions of a product or service
    To develop strategies for handling consumer concerns and
    illustrate company’s commitment to online stakeholders
    by being open to receiving feedback
  • 8. The Upside Down Internet Marketing Funnel – Internet Forums
  • 9. Forums vs. Modern Social Media
  • 10. Summary
    Strengths and weaknesses in all social media platforms
    Internet forums are not an old marketing tool
    Internet forums are a potential tool for effective marketing to reach and gather information from targeted audiences
  • 11. THANK YOU!twitter.com/rosawyc
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    Internet forums and social media marketing

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    • 1.Internet Forums and Social Media Marketing
  • 2. Modern Social Media
  • 3. Social Media Channels for …
  • 4. Internet Forums as a Social Media Marketing Tool
  • 5. Definition: Internet Forums
    Glossary: “Forum”
    Also known as a message board or a news group, a technique for multiple Web visitors to ask questions and share opinions on a particular subject.Typically broad subjects are broken up into smaller conversations, known as threads, for each specificquestion or comment.
    Moran, Mike. Do it Wrong Quickly: How the Web
    Changes the Old Marketing Rules. 2008. Print.
  • 6. From consumers’ perspectives …
    To discuss and generate new ideas on specific topics
    and to provide feedbackalong with integration of
    images, video and audio files
    To see if companies are making efforts to respond to
    comments and engaging them
  • 7. From companies’ perspectives …
    A market research tool to gain new perspectives on
    a brand or issue and to identify consumers’
    perceptions of a product or service
    To develop strategies for handling consumer concerns and
    illustrate company’s commitment to online stakeholders
    by being open to receiving feedback
  • 8. The Upside Down Internet Marketing Funnel – Internet Forums
  • 9. Forums vs. Modern Social Media
  • 10. Summary
    Strengths and weaknesses in all social media platforms
    Internet forums are not an old marketing tool
    Internet forums are a potential tool for effective marketing to reach and gather information from targeted audiences
  • 11. THANK YOU!twitter.com/rosawyc
  • Fly UP
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