Internet forums and social media marketing

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    08-May-2015

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  • 1.Internet Forums and Social Media Marketing
2. Modern Social Media
3. Social Media Channels for …
4. Internet Forums as a Social Media Marketing Tool
5. Definition: Internet Forums
Glossary: “Forum”
Also known as a message board or a news group, a technique for multiple Web visitors to ask questions and share opinions on a particular subject.Typically broad subjects are broken up into smaller conversations, known as threads, for each specificquestion or comment.
Moran, Mike. Do it Wrong Quickly: How the Web
Changes the Old Marketing Rules. 2008. Print.
6. From consumers’ perspectives …
To discuss and generate new ideas on specific topics
and to provide feedbackalong with integration of
images, video and audio files
To see if companies are making efforts to respond to
comments and engaging them
7. From companies’ perspectives …
A market research tool to gain new perspectives on
a brand or issue and to identify consumers’
perceptions of a product or service
To develop strategies for handling consumer concerns and
illustrate company’s commitment to online stakeholders
by being open to receiving feedback
8. The Upside Down Internet Marketing Funnel – Internet Forums
9. Forums vs. Modern Social Media
10. Summary
Strengths and weaknesses in all social media platforms
Internet forums are not an old marketing tool
Internet forums are a potential tool for effective marketing to reach and gather information from targeted audiences
11. THANK YOU!twitter.com/rosawyc