Four simple ways to discover your unique selling
When you start working on your branding, one of the
first things you need to determine is your USP (Unique
Selling Proposition). You want to know what your
clients like about the experience of working with you.
What results have they gotten? What did they like
most? What makes the biggest difference for them?
Make sure you dont ask clients what they like about
you. Its never about you. Its always about the
experience they receive from you.
There are a number of ways to gather this information about your business. You could:
1. Schedule appointments for a phone conversation with select clients
2. Ask them to fill out a questionnaire while they are at your place of business. But dont let
them take it home because they probably never will complete it or send it back
3. Invite a group to lunch, your treat, and have an open discussion
4. Send a link to an online survey. This works best for a more conservative business versus a
touchy-feely business. It would be too cold for a warmer type of business
Some people tend to make things complicated which can prevent you from doing this work.
You dont need to hire a research firm or do a focus group so someone else is asking the
questions. Thats good when you have a multi-million dollar business, but for most
entrepreneurs, feel free to do this fact finding yourself. Simply ask your clients.
Naturally youll want to choose your best clients who are making progress and getting a lot
out of your work together. You can learn a lot about what you are doing well and even discover
opportunities for your next step. You may be surprised by the information you collect and this
process can be eye-opening. It can also bring items to your attention that need improvement
which is a good thing knowing what you need to do is so much better than being in the dark.
Once you figure out your USP, establishing your brand will become so much simpler. Youll
know the type of people you serve best, what their issues and needs are and how to give them
what they want. All of that will make your marketing efforts easier.
Your Client Attraction Assignment
Have you determined your unique selling proposition? Its not only a smart thing to do at the
start of your business, but also as your business grows and evolves. Staying in touch with your
clients or customers is a smart business move at any point to be sure you are providing the best
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com