F U N C T I O N S O F P O P P R O M O S

  • Published on
    14-Apr-2017

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THE FUNCTIONS OF POPULAR MUSIC VIDEOSTo anchor bands image (aesthetic/ideological/generic)To integrate into and compliment an extensive and co-ordinated cross-media marketing campaignTo sell the single (via high street and online retailers/download) and thus to sell and promote the albumTo provide universal accessibility to the artist To generate an illusion of artist and audience interactionOften to provoke controversy that stimulates publicity and potentially sales

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