Don't tell me who you are, show me! todd wheatland, vp of thought leadership, kelly services

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    20-Aug-2015

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  1. 1. DONT TELL MEWHO YOU ARE.SHOW ME.
  2. 2. BrandTALENTPOWER HAS SHIFTED FROM THE BRAND TO THE CONSUMER.
  3. 3. markITingBrandExperience=TechnologicalExperience
  4. 4. Technology / Data / ROICreativity / Branding / Advertising
  5. 5. POWER TARGETTOOLSBEFORE BrandsMarkets Surveys/ResearchNOWConsumers Individuals Big DataEMPLOYER TalentIndividuals Big Data
  6. 6. The Future of Big Data
  7. 7. POWER TARGETTOOLSCHANNELBEFORE BrandsMarkets Surveys/Research Mass MediaNOWConsumers Individuals Big Data ?EMPLOYER TalentIndividuals Big Data ?
  8. 8. MOBILE
  9. 9. AwarenessConsideration Conversion LoyaltyAdvocacy
  10. 10. B2C = B2B = P2PPRODUCT = COMPANY = EMPLOYER = PERSONAL
  11. 11. Its Not About YouDont Promote, Educate
  12. 12. - Journalist = Academic = Employee- Less About Connections, More AboutWhat They Connect About- Make Your Employees Heroes
  13. 13. Make a ConnectionPEOPLE TRANSACTPEOPLE BUY WITH COMPANIESFROM PEOPLEIN THE ABSENCE OF SOMEONE TO BUY FROM, THEYLL TAKE RECOMMENDATIONS FROM STRANGERS
  14. 14. TRANSPARENCY
  15. 15. FLAWSOME
  16. 16. Behind the Scenes
  17. 17. Tell Stories
  18. 18. Culture BrandingBelief:The Most Engaged Employees are those that fit within the Organisational Culture Our goal should be to accurately depict ourselves knowing good and well that for the right person, we will absolutely be their best place to work.
  19. 19. Culture Branding
  20. 20. Culture Branding - Determine the Culture Brand - Promote it consistently through every channel - Promote it INTERNALLY as well reinforce the culture - Encourage Employees to Discuss, Share Its not about Changing your Culture. Its about Understanding and Leveraging it to Attract Passionate and Best-fit Employees.
  21. 21. Todd WheatlandVice President, Thought Leadership Kelly ServicesTodd_Wheatland@kellyservices.fr